Dialog ‑ AI Shopping Assistant vs REP AI: AI Sales & Support
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026.
The short answer
- REP AI is detected on 1.4× as many Shopify stores as Dialog: 472 vs 345 as of Nov 8, 2026.
- On the Shopify App Store: Dialog 5.0 from 38 reviews and REP AI 4.5 from 125 reviews.
- Only Dialog lists a free plan. Paid plans start at $399/month for Dialog and $104/month for REP AI.
- REP AI lists 12 features Dialog’s listing doesn’t mention, including Business hours, Chat assignment, Chat flows.
Head to head
- France
- Spain
- United States
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Starter
- · 2 uploaded documents to improve answers
- · 200 free conversations every month
- · Access to history of all conversations
- · Basic AI model
Standard
- · Advanced AI model
- · Custom assistant wording
- · Custom logo
- · Unlimited documents to improve AI
- · Up to 50,000 monthly unique visitors
Scale
- · Advanced AI model
- · Custom assistant wording
- · Custom logo
- · Unlimited documents to improve AI
- · Up to 100,000 monthly unique visitors
Pay-as-you-Grow
- · 100 free visitors a month
- · AI Sales skills
- · Chat support
- · Self-serve onboarding
- · Up to 100 products
Starter plan
- · AI Sales skills
- · AI product recommendations
- · AI training
- · Custom branding
- · Email support
- · Up to 1,000 products
Basic Plan
- · AI Sales skills
- · AI product recommendations
- · AI training
- · Chat support
- · Custom branding
- · Up to 2,000 products
Standard Plan
- · AI Sales skills
- · AI training
- · Chat support
- · Custom branding
- · Product recommendations
- · Up to 50K visitors/mo
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureDialog is an AI shopping assistant that guides shoppers across your site. It qualifies needs, makes AI-powered recommendations, and convinces like an in-store salesperson. Dialog gives real-time answers, boosts confidence, reduces hesitation, and drives higher conversion and AOV for modern ecommerce brands.
REP AI is one AI agent that sells and supports on your Shopify store. It starts conversations based on shopper behavior, recommends products from your live catalog and edits the cart right in chat. It resolves order status, returns, cancellations and address changes, then hands the rest to Rep Inbox, Gorgias, Zendesk, Kustomer, Freshdesk or Richpanel with the history attached.
- Real-time Answers: Instant responses on product pages for better support.
- Dynamic FAQs: Auto-generated FAQs tailored to customer queries.
- Smart Recommendations: Suggests products based on customer behavior.
- Personalized Support: Online support that mimics in-store experiences.
- Behavioral AI approaches site visitors when they need help = increased CVR
- Conversational AI provides service, sales, & support = more sales & less tickets
- Brand Intelligence: AI learns & expresses your unique brand in-chat = on-brand
- AI Training: Train your AI to make it even more knowledgeable & on-brand
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Dialog | REP AI |
|---|---|---|
| Detected stores | 345 | 472(ahead) |
| Net store change, 28 days | +4 | −15 |
| Stores added, 28 days | 4 | 17(ahead) |
| Big-brand share | 38% | 24% |
| Top store categories | Health & Beauty, Apparel & Accessories, Home & Garden | Health & Beauty, Apparel & Accessories, Home & Garden |
| Top store countries | France, Spain, United States | United States, United Kingdom, Australia |
Reviews
| Measure | Dialog | REP AI |
|---|---|---|
| App Store rating | 5.0 ★(ahead) | 4.5 ★ |
| App Store reviews | 38 | 125(ahead) |
| New reviews, 28 days | Not enough data | 7 |
| Reviewers a year or more in | Not enough data | 18% |
FAQ
Dialog and REP AI: common questions
- Which is more popular, Dialog or REP AI?
- REP AI is detected on 1.4× as many Shopify stores as Dialog: 472 vs 345 as of Nov 8, 2026.
- Is Dialog or REP AI cheaper?
- Only Dialog lists a free plan. Paid plans start at $399/month for Dialog and $104/month for REP AI. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Dialog or REP AI?
- On the Shopify App Store: Dialog 5.0 from 38 reviews and REP AI 4.5 from 125 reviews.
- What features does each app list that the other doesn’t?
- Dialog lists 5 the others don’t mention, such as Bundles, Checkout upsell, Drag-and-drop editor, Multi-currency. REP AI lists 12 the others don’t mention, such as Business hours, Chat assignment, Chat flows, Chat window. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026; estimated figures are labeled.
Keep comparing
More matchups
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.