Dataships: Compliant Opt‑Ins vs Klaviyo: Email Marketing & SMS

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 5, 2026.

The short answer

  • Klaviyo is detected on 2362× as many Shopify stores as Dataships: 262,186 vs 111 as of Nov 5, 2026.
  • On the Shopify App Store: Dataships 5.0 from 74 reviews and Klaviyo 4.7 from 3,429 reviews.
  • Paid plans start at $440/month for Dataships and $15/month for Klaviyo.
  • Klaviyo lists 59 features Dataships’s listing doesn’t mention, including A/B testing, Abandoned cart, AI generation.
  • 106 stores run Dataships and Klaviyo together.

Head to head

Detected stores

Dataships: 111
Klaviyo: 262,186

App Store reviews

Dataships: 74
Klaviyo: 3,429

New reviews, 28 days

Dataships: 0
Klaviyo: 67

Stores added, 28 days

Dataships: —
Klaviyo: 3,037
Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch
—

Email, SMS, and more - a unified customer platform

Categories
  • SMS marketing
  • Email marketing
  • SMS marketing
  • Email marketing
Languages
  • English
  • English
  • French
  • Spanish
  • German
  • +2 more
Launched
Jan 4, 2023
Sep 20, 2012
Built for Shopify
Not badged
Not badged
Reviews per month
1 last full month
90 last full month
Detected stores
111active installs
  • Daniel Wellington EU
  • KILLSTAR - UK Store
  • Passenger
  • SERAX
  • Loop Earplugs
+106 more
262,186active installs
  • Kylie Cosmetics
  • Billabong
  • Morphe US
  • Daniel Wellington EU
  • MESHKI
+262,181 more
Most common store size
11-50 products27%
11-50 products27%
Top countries
  • United States41%
  • United Kingdom23%
  • Ireland15%
  • United States35%
  • United Kingdom8%
  • Australia7%

Momentum

New reviews each month

Review pace is the clearest public read on how fast an app is winning new merchants.

0125250JulSepNovJanMarMayJulSepOctDataships: Compliant Opt‑Ins: 2 reviews in July 2025Dataships: Compliant Opt‑Ins: 1 reviews in August 2025Dataships: Compliant Opt‑Ins: 5 reviews in September 2025Dataships: Compliant Opt‑Ins: 1 reviews in October 2025Dataships: Compliant Opt‑Ins: 1 reviews in November 2025Dataships: Compliant Opt‑Ins: 6 reviews in December 2025Dataships: Compliant Opt‑Ins: 1 reviews in January 2026Dataships: Compliant Opt‑Ins: 8 reviews in March 2026Dataships: Compliant Opt‑Ins: 4 reviews in April 2026Dataships: Compliant Opt‑Ins: 1 reviews in May 2026Dataships: Compliant Opt‑Ins: 8 reviews in June 2026Dataships: Compliant Opt‑Ins: 1 reviews in July 2026Klaviyo: Email Marketing & SMS: 11 reviews in December 2025Klaviyo: Email Marketing & SMS: 31 reviews in January 2026Klaviyo: Email Marketing & SMS: 17 reviews in February 2026Klaviyo: Email Marketing & SMS: 46 reviews in March 2026Klaviyo: Email Marketing & SMS: 34 reviews in April 2026Klaviyo: Email Marketing & SMS: 250 reviews in May 2026Klaviyo: Email Marketing & SMS: 170 reviews in June 2026Klaviyo: Email Marketing & SMS: 101 reviews in July 2026Klaviyo: Email Marketing & SMS: 96 reviews in August 2026Klaviyo: Email Marketing & SMS: 84 reviews in September 2026Klaviyo: Email Marketing & SMS: 90 reviews in October 2026
DatashipsKlaviyoCompleted months only
Free options
Free planFree trial
Free planFree trial
Monthly range
$440/month
From $15 to $20/month
Plans
Custom$440/month
5-day free trialFrom $440/month, based on chosen features and annual consent profiles. Your price is fixed for 12 months.
  • · A/B testing, holdout groups, & reporting
  • · Checkout, thank-you & forms collection
  • · Consent rules engine & audit records
  • · Custom consent wording
  • · Dedicated CSM & privacy team
  • · Email, SMS & WhatsApp channel collection
FreeFree to install
Email marketing built into Shopify Admin — no separate account needed.
  • · AI-assisted, on-brand content
  • · Built-in dashboard & reporting
  • · Guided onboarding setup
  • · One place for forms, emails, and flows
  • · Seamless migration to full platform
  • · Set up directly in Shopify Admin
SMS$15/month
Up to 1250 SMS/MMS credits. Includes carrier fees. Upgrade as you grow.
  • · Automated two-way conversations
  • · Branded SMS links
  • · Customizable multi-channel attribution
  • · Multi-channel A/B testing
  • · Multi-channel segmentation and flows
  • · SMS AI for campaign creation
Email$20/month
251-500 contacts. Upgrade as you grow.
  • · 160+ campaign templates
  • · Email AI for campaign creation
  • · Multi-channel A/B testing
  • · Multi-channel segmentation and flows
  • · Personalized product recommendations
  • · Predictive analytics
Coverage
10 of 72 features14%
72 of 72 features100%
Unique strengths
—
  • A/B testing
  • Abandoned cart
  • AI generation
  • Analytics
  • +55 more
Email marketing
16%8/49
100%49/49
Campaign types
4%1/25
100%25/25
Managing campaigns
29%7/24
100%24/24
SMS marketing
9%2/23
100%23/23
Managing campaigns
14%2/14
100%14/14
Workflow automation
0%0/9
100%9/9
01062onlybothonly
DatashipsKlaviyo72 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature

Integrations

Dataships5.0(74)Klaviyo4.7(3,429)
Works with also listed by another
  • Checkout
  • Klaviyo
  • Checkout
  • Customer accounts
  • Shopify Flow
  • Recharge
  • Aftership
  • Typeform
  • Meta Advertising
  • Gorgias
  • TikTok Advertising
How it sells itself

Grow email, SMS, and WhatsApp opt-ins everywhere you collect them: pop-ups, checkout, and the confirmation page. Dataships decides the right consent ask for every shopper based on location, consent history, and channel preference, then writes a timestamped record and syncs it to marketing platforms and the rest of your stack. Every ask is enforced against 100+ global privacy laws.

Go beyond the basics with the Klaviyo marketing app. New stores get a guided setup — sign-up form, welcome email, and abandoned-checkout flow — without leaving Shopify Admin. Unify data from 350+ integrations and boost marketing performance with campaigns, smart segmentation, and automated workflows from Klaviyo’s AI Agents.

Key points
  • Dynamic Consent Collection: Optimized checkboxes based on the contact's location
  • Trusted Compliance Engine: Comprehensive validation and audit-ready consent logs
  • Seamless Integration: Klaviyo list management and status syncing in real-time
  • Sustained Compliant Growth: Continuously maintaining each contact's status
  • Use data from Shopify and other apps – web activity, tags, catalog, coupon codes
  • Create segments and triggers using complete historical and real-time data
  • Use omnichannel templates for Welcome, Back in Stock, Abandon, Price Drop & more
  • Get real-time revenue data per automation, campaign, segment, and channel
Screenshots
How it works
MCRAbout usWhy Dataships
Personalized performance benchmarks, powered by AI
Built-in email and SMS automation and campaign templatesRobust customer profiles with unified event and shopping dataOmnichannel strategy and orchestration

Installed with

Dataships5.0(74)Klaviyo4.7(3,429)

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureDatashipsKlaviyo
Detected stores111as of Nov 5, 2026262,186(ahead)as of Nov 5, 2026
Net store change, 28 days0estimated+399estimated
Stores added, 28 daysNot enough data3,037new and returning
Big-brand shareNot enough data15%of stores of known size
Top store categoriesHealth & Beauty, Apparel & Accessories, Home & GardenApparel & Accessories, Health & Beauty, Home & Garden
Top store countriesUnited States, United Kingdom, IrelandUnited States, United Kingdom, Australia

Reviews

MeasureDatashipsKlaviyo
App Store rating5.0 ★(ahead)4.7 ★
App Store reviews743,429(ahead)
New reviews, 28 days067(ahead)
Reviewers a year or more in77%(ahead)45%

Pricing

MeasureDatashipsKlaviyo
Free planNot listedNot listed
Lowest paid monthly plan$440/month$15/month(ahead)
Longest free trial5 daysNot listed
Plans listed13

Listing

MeasureDatashipsKlaviyo
Shopify category rank#26in Email marketing#2(ahead)in Email marketing
Shopify App Charts#4 on Pricing moves in Email marketing#2 on the Shoplist 100
Built for ShopifyNoNo
LaunchedJan 4, 2023Sep 20, 2012
Languages1English6English, French, Spanish
DeveloperDataships LimitedKlaviyo

FAQ

Dataships and Klaviyo: common questions

Which is more popular, Dataships or Klaviyo?
Klaviyo is detected on 2362× as many Shopify stores as Dataships: 262,186 vs 111 as of Nov 5, 2026.
Is Dataships or Klaviyo cheaper?
Paid plans start at $440/month for Dataships and $15/month for Klaviyo. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
Which has better reviews, Dataships or Klaviyo?
On the Shopify App Store: Dataships 5.0 from 74 reviews and Klaviyo 4.7 from 3,429 reviews.
What features does each app list that the other doesn’t?
Klaviyo lists 59 the others don’t mention, such as A/B testing, Abandoned cart, AI generation, Analytics. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Can you use Dataships and Klaviyo together?
Yes. 106 stores run Dataships and Klaviyo together. Shoplist detects both apps on those storefronts.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 5, 2026; estimated figures are labeled.

Keep comparing

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 5, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.