Dataships: Compliant Opt‑Ins vs Dotdigital Marketing
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 5, 2026.
The short answer
- Dotdigital Marketing is detected on 2.2× as many Shopify stores as Dataships: 242 vs 111 as of Nov 5, 2026.
- On the Shopify App Store: Dataships 5.0 from 74 reviews and Dotdigital Marketing 4.5 from 21 reviews.
- Dotdigital Marketing lists 58 features Dataships’s listing doesn’t mention, including Abandoned cart, Activity tracking, AI generation.
Head to head
Email Marketing, Marketing Automation, SMS, Social & Chat
- United States
- United Kingdom
- Ireland
- Australia
- Japan
- United Kingdom
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Custom
- · A/B testing, holdout groups, & reporting
- · Checkout, thank-you & forms collection
- · Consent rules engine & audit records
- · Custom consent wording
- · Dedicated CSM & privacy team
- · Email, SMS & WhatsApp channel collection
Free
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureGrow email, SMS, and WhatsApp opt-ins everywhere you collect them: pop-ups, checkout, and the confirmation page. Dataships decides the right consent ask for every shopper based on location, consent history, and channel preference, then writes a timestamped record and syncs it to marketing platforms and the rest of your stack. Every ask is enforced against 100+ global privacy laws.
Dotdigital’s marketing platform brings together your customer data, campaigns, AI, and cross-channel marketing. With the native Dotdigital and Shopify integration, it’s easy to automate personalized journeys across email, web, SMS, WhatsApp and any other channel based on your ecommerce data. Whether you’re launching, testing or reporting, you get 24/7 support - whatever the scale or complexity.
- Dynamic Consent Collection: Optimized checkboxes based on the contact's location
- Trusted Compliance Engine: Comprehensive validation and audit-ready consent logs
- Seamless Integration: Klaviyo list management and status syncing in real-time
- Sustained Compliant Growth: Continuously maintaining each contact's status
- Unified data - Sync customer data from all channels to create a source of truth
- Email marketing - Send smart, personalized, and engaging messages
- Marketing automation - Automate data-driven lifecycle marketing campaigns
- SMS - Deliver time sensitive updates and broadcast marketing via SMS messages
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Dataships |  Dotdigital Marketing |
|---|---|---|
| Detected stores | 111 | 242(ahead) |
| Net store change, 28 days | 0 | +3 |
| Stores added, 28 days | Not enough data | 3 |
| Big-brand share | Not enough data | 34% |
| Top store categories | Health & Beauty, Apparel & Accessories, Home & Garden | Apparel & Accessories, Health & Beauty, Media |
| Top store countries | United States, United Kingdom, Ireland | Australia, Japan, United Kingdom |
Reviews
| Measure | Dataships | Dotdigital Marketing |
|---|---|---|
| App Store rating | 5.0 ★(ahead) | 4.5 ★ |
| App Store reviews | 74(ahead) | 21 |
| New reviews, 28 days | 0 | 0 |
| Reviewers a year or more in | 77% | Not enough data |
Pricing
| Measure | Dataships | Dotdigital Marketing |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $440/month | No monthly plan listed |
| Longest free trial | 5 days | Not listed |
| Plans listed | 1 | 1 |
Listing
| Measure | Dataships | Dotdigital Marketing |
|---|---|---|
| Shopify category rank | #26(ahead) | #72 |
| Shopify App Charts | #4 on Pricing moves in Email marketing | #16 in Email marketing |
| Built for Shopify | No | No |
| Launched | Jan 4, 2023 | Feb 18, 2020 |
| Languages | 1 | 12 |
| Developer | Dataships Limited | Dotdigital |
FAQ
Dataships and Dotdigital Marketing: common questions
- Which is more popular, Dataships or Dotdigital Marketing?
- Dotdigital Marketing is detected on 2.2× as many Shopify stores as Dataships: 242 vs 111 as of Nov 5, 2026.
- Which has better reviews, Dataships or Dotdigital Marketing?
- On the Shopify App Store: Dataships 5.0 from 74 reviews and Dotdigital Marketing 4.5 from 21 reviews.
- What features does each app list that the other doesn’t?
- Dataships lists 3 the others don’t mention, such as Checkout emails, Compliance, Opt-in. Dotdigital Marketing lists 58 the others don’t mention, such as Abandoned cart, Activity tracking, AI generation, AI insights. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 5, 2026; estimated figures are labeled.
Keep comparing
More matchups
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 5, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.