Variant Description OMG vs Variant Description Pro
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026 for Variant Description OMG, Oct 14, 2026 for Variant Description Pro.
The short answer
- On the Shopify App Store: Variant Description OMG 4.9 from 76 reviews and Variant Description Pro 5.0 from 3 reviews.
- Only Variant Description OMG lists a free plan. Paid plans start at $5/month for Variant Description OMG and $9.90/month for Variant Description Pro.
- Variant Description OMG lists 15 features Variant Description Pro’s listing doesn’t mention, including Colors, Conditional logic, Dimensions.
Head to head
Product variant descriptions—Smart features you're not using!
- United States
- United Kingdom
- Canada
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · All features included
- · No limit for development stores
- · Up to 3 products free forever
Monthly plan
- · Amazing good technical support
- · Bulk import
- · Custom variant metafield description
- · Free customization and installation
- · Unlimited products
BASIC
- · - Bulk edit variant description
- · - Export variant description to CSV files
- · - Unlimited variant description
- · - Works with your CUSTOM themes
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureGive shoppers the exact information they need when they choose a variant. Variant Description OMG lets you add unique descriptions, specs, images, tables, shipping notes, sizing details, materials, care instructions, to each product variant. Help customers understand what they’re buying, reduce support questions, and make complex products easier to purchase.
With Variant Description Pro you can now add a description for each variant. And support bulk editing. Increase sales, minimize returns, and customer support with descriptions for every product variant. Communicate different shipping times or availability information, provide variant sizing information, display variant materials or fabrics—there are many use cases.
- Add a description for each product variant
- Use your own custom variant metafield and show shipping times or specifications
- No coding require. Easy installation for both Online Store 2.0 and Legacy themes
- Rich full text editor that supports images, videos, links, tables and many more
- Add a description for each product variant
- Add input/option for each product variant
- Rich full text editor that supports images, videos, links, tables and many more
- Bulk add/update descriptions for product variants
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Variant Description OMG |  Variant Description Pro |
|---|---|---|
| Detected stores | 303 | Not published |
| Net store change, 28 days | −1 | 0 |
| Stores added, 28 days | 2 | Not enough data |
| Big-brand share | 13% | Not enough data |
| Top store categories | Home & Garden, Apparel & Accessories, Health & Beauty | Not published |
| Top store countries | United States, United Kingdom, Canada | Not published |
Reviews
| Measure | Variant Description OMG | Variant Description Pro |
|---|---|---|
| App Store rating | 4.9 ★ | 5.0 ★(ahead) |
| App Store reviews | 76(ahead) | 3 |
| New reviews, 28 days | 1(ahead) | 0 |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Variant Description OMG | Variant Description Pro |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $5/month(ahead) | $9.90/month |
| Longest free trial | 14 days | 3 days |
| Plans listed | 2 | 1 |
Listing
| Measure | Variant Description OMG | Variant Description Pro |
|---|---|---|
| Shopify category rank | #8 | #366 |
| Shopify App Charts | #2 in Metafields | Not on this week’s charts |
| Built for Shopify | Yes | No |
| Launched | Jan 19, 2021 | Jan 31, 2024 |
| Languages | 1 | 1 |
| Developer | Sections Design Vandelay SRL | Shopilove Lab |
FAQ
Variant Description OMG and Variant Description Pro: common questions
- Is Variant Description OMG or Variant Description Pro cheaper?
- Only Variant Description OMG lists a free plan. Paid plans start at $5/month for Variant Description OMG and $9.90/month for Variant Description Pro. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Variant Description OMG or Variant Description Pro?
- On the Shopify App Store: Variant Description OMG 4.9 from 76 reviews and Variant Description Pro 5.0 from 3 reviews.
- What features does each app list that the other doesn’t?
- Variant Description OMG lists 15 the others don’t mention, such as Colors, Conditional logic, Dimensions, Files. Variant Description Pro lists 3 the others don’t mention, such as Preview, Radio buttons, Size charts. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026 for Variant Description OMG, Oct 14, 2026 for Variant Description Pro; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026 for Variant Description OMG, Oct 14, 2026 for Variant Description Pro. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.