Tolstoy: Shoppable Video & UGC vs Conversion Shoppable Video
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026 for Tolstoy, Sep 16, 2026 for Conversion Shoppable Video.
The short answer
- Only Tolstoy lists a free plan.
- Tolstoy lists 26 features Conversion Shoppable Video’s listing doesn’t mention, including Add to cart, Analytics, Carousels.
Head to head
Product recommendations video maker, video chat, video gallery
- United States
- Australia
- United Kingdom
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · 14-day trial for eligible accounts
- · Build your first shoppable experience
- · Full analytics
- · No card required
- · Publish your first widget right away
- · Uncapped on-site views for 14 days
Starter
- · 3,000 AI Studio tokens per month
- · 5,000 viewers per month
- · 500 AI Sales Agent tokens per month
- · Everything in Free, plus:
- · Publish shoppable videos to your store
- · Virtual Try-On and sizing
Plus
- · 2,500 AI Sales Agent tokens per month
- · 20,000 viewers per month
- · 7,300 AI Studio tokens per month
- · AI Widget Builder and Ad Spy
- · Everything in Starter, plus:
- · Team collaboration
Pro
- · 10,000 AI Sales Agent tokens per month
- · 100,000 viewers per month
- · 32,400 AI Studio tokens per month
- · Everything in Plus, plus:
- · One-time AI Studio token top-ups
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureImport Instagram Reels, TikTok videos, and UGC, or upload your own. Tag products once, then publish shoppable video galleries on product pages, your homepage, collections, and Shop App. Shoppers can watch, explore products, and add items to cart from each video. Reuse the same videos in email and SMS. Choose carousels, stories, feeds, pop-ups, or floating videos.
Add fast, mobile-first shoppable videos & carousels, Video slider, stories, and galleries to your Shopify store. Import Instagram Reels, TikToks, and UGC in one click, tag products inside each video, and let shoppers add to cart inline — no redirect. Lazy-loaded video keeps store speed untouched. No-code: drag the section into your theme editor.
- Feature your videos on the Shop app home feed, seen by 1M+ users daily.
- Shoppable videos. Add-to-cart, share and search directly within your videos.
- Automatically pull videos from Instagram, TikTok, Google Drive, and more.
- Shop app video. Feature your videos on Shop app home feed; brand page & PDPs.
- Unlimited video blocks
- Automatic product page integration
- Zero-effort setup with automatic video placement on product pages
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Tolstoy |  Conversion Shoppable Video |
|---|---|---|
| Detected stores | 6,566 | Not published |
| Net store change, 28 days | −33 | 0 |
| Stores added, 28 days | 55 | Not enough data |
| Big-brand share | 29% | Not enough data |
| Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Not published |
| Top store countries | United States, Australia, United Kingdom | Not published |
Reviews
| Measure | Tolstoy | Conversion Shoppable Video |
|---|---|---|
| App Store rating | 4.6 ★ | Not published |
| App Store reviews | 287 | Not published |
| New reviews, 28 days | 9 | Not enough data |
| Reviewers a year or more in | 38% | Not enough data |
Pricing
| Measure | Tolstoy | Conversion Shoppable Video |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $19/month | No monthly plan listed |
| Longest free trial | Not listed | Not listed |
| Plans listed | 4 | Not published |
Listing
| Measure | Tolstoy | Conversion Shoppable Video |
|---|---|---|
| Shopify category rank | #24 | #316 |
| Shopify App Charts | #2 in Video and livestream | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Dec 2, 2020 | Jan 12, 2026 |
| Languages | 2 | 1 |
| Developer | Tolstoy | Conversion.is |
FAQ
Tolstoy and Conversion Shoppable Video: common questions
- Is Tolstoy or Conversion Shoppable Video cheaper?
- Only Tolstoy lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Tolstoy lists 26 the others don’t mention, such as Add to cart, Analytics, Carousels, Conversion tracking. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026 for Tolstoy, Sep 16, 2026 for Conversion Shoppable Video; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026 for Tolstoy, Sep 16, 2026 for Conversion Shoppable Video. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.