ThoughtMetric Analytics vs Ulittle Attribution Engine
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026 for ThoughtMetric Analytics, Oct 13, 2026 for Ulittle Attribution Engine.
The short answer
- Paid plans start at $99/month for ThoughtMetric Analytics and $95/month for Ulittle Attribution Engine.
- ThoughtMetric Analytics lists 5 features Ulittle Attribution Engine’s listing doesn’t mention, including Custom dashboards, Custom reports, Multi-store reports.
Head to head
Marketing attribution and performance tracking
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
p50k
- · Covers up to 50k pageviews per month.
p100k
- · Covers up to 100k pageviews per month.
p200k
- · Covers up to 200k pageviews per month.
p300k
- · Covers up to 300k pageviews per month.
Essential
- · Channel Spend Analysis
- · First-Party Data Collection
- · GDPR & Privacy Compliant
- · Multi-Channel Attribution
- · Real-Time Order Tracking
- · Revenue & ROAS Dashboard
Performance
- · Budget Optimization Insights
- · Customer Segmentation & Tracking
- · Financial Analytics Dashboard
- · Profitability Settings (COGS, fees)
- · ROI & ROAS Metric Switching
- · Sales Goals & Progress Tracking
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureThoughtMetric integrates with all of your marketing platforms so you can easily identify which marketing channels are working and which ones aren't. Don't settle for a world where all of your marketing data is siloed and every channel takes credit for the same conversion. With ThoughtMetric, you can see your true marketing ROI across all your digital channels.
Ulittle tracks every sale to its marketing link, providing multi-channel attribution across emails, posts, ads, and any other channels. It offers ROAS and ROI insights, real-time order tracking, profit and spending analysis, performance trends, and dashboards for revenue, segmentation, and campaign tracking. Data updates automatically, works with privacy rules, and allows testing and CSV export without complex setup.
- Track the performance of all your marketing channels
- See where your customers are REALLY coming from
- Optimize ad spend and increase ROI
- Run post purchase "how did you hear about us" surveys.
- Track every sale to its marketing link across all campaigns and channels
- Switch dashboards between ROAS, ROI, revenue, and profit insights
- Segment customers and track performance by campaign and group
- Real-time order tracking with multi-channel attribution
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  ThoughtMetric Analytics |  Ulittle Attribution Engine |
|---|---|---|
| Detected stores | 341 | Not published |
| Net store change, 28 days | +2 | 0 |
| Stores added, 28 days | 2 | Not enough data |
| Big-brand share | 27% | Not enough data |
| Top store categories | Health & Beauty, Apparel & Accessories, Sporting Goods | Not published |
| Top store countries | United States, United Kingdom, Australia | Not published |
Reviews
| Measure | ThoughtMetric Analytics | Ulittle Attribution Engine |
|---|---|---|
| App Store rating | 4.0 ★ | Not published |
| App Store reviews | 15 | Not published |
| New reviews, 28 days | 1 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | ThoughtMetric Analytics | Ulittle Attribution Engine |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $99/month | $95/month(ahead) |
| Longest free trial | 14 days | 14 days |
| Plans listed | 4 | 2 |
Listing
| Measure | ThoughtMetric Analytics | Ulittle Attribution Engine |
|---|---|---|
| Shopify category rank | #166(ahead) | #1262 |
| Shopify App Charts | #19 on Big-brand picks in Analytics | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Nov 11, 2019 | May 14, 2026 |
| Languages | 1 | 1 |
| Developer | ThoughtMetric Inc. | Ulittle Pty Ltd |
FAQ
ThoughtMetric Analytics and Ulittle Attribution Engine: common questions
- Is ThoughtMetric Analytics or Ulittle Attribution Engine cheaper?
- Paid plans start at $99/month for ThoughtMetric Analytics and $95/month for Ulittle Attribution Engine. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- ThoughtMetric Analytics lists 5 the others don’t mention, such as Custom dashboards, Custom reports, Multi-store reports, Page views. Ulittle Attribution Engine lists 3 the others don’t mention, such as Checkout analytics, Forecasting, Profit insights. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026 for ThoughtMetric Analytics, Oct 13, 2026 for Ulittle Attribution Engine; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026 for ThoughtMetric Analytics, Oct 13, 2026 for Ulittle Attribution Engine. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.