ThoughtMetric Analytics vs Tracklark CAC & ROAS
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026 for ThoughtMetric Analytics, Oct 13, 2026 for Tracklark CAC & ROAS.
The short answer
- Only Tracklark CAC & ROAS lists a free plan. Paid plans start at $99/month for ThoughtMetric Analytics and $29/month for Tracklark CAC & ROAS.
- ThoughtMetric Analytics lists 15 features Tracklark CAC & ROAS’s listing doesn’t mention, including Activity tracking, Analytics dashboard, Custom dashboards.
Head to head
Marketing attribution and performance tracking
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
p50k
- · Covers up to 50k pageviews per month.
p100k
- · Covers up to 100k pageviews per month.
p200k
- · Covers up to 200k pageviews per month.
p300k
- · Covers up to 300k pageviews per month.
Free
Basic
Pro
Scale
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureThoughtMetric integrates with all of your marketing platforms so you can easily identify which marketing channels are working and which ones aren't. Don't settle for a world where all of your marketing data is siloed and every channel takes credit for the same conversion. With ThoughtMetric, you can see your true marketing ROI across all your digital channels.
Know which channels actually bring you customers. Tracklark reads your Shopify orders through the Admin API and credits each one to a channel using its UTM tags, with first-touch or last-click as you prefer. Import spend per channel and campaign by CSV, or enter amounts by hand, and the app joins that spend to the orders it produced.
- Track the performance of all your marketing channels
- See where your customers are REALLY coming from
- Optimize ad spend and increase ROI
- Run post purchase "how did you hear about us" surveys.
- Merge your ad spend with the orders it produced
- Attribute orders by UTM: first-touch or last-click
- CAC from new customers, not repeat buyers
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  ThoughtMetric Analytics |  Tracklark CAC & ROAS |
|---|---|---|
| Detected stores | 341 | Not published |
| Net store change, 28 days | +2 | 0 |
| Stores added, 28 days | 2 | Not enough data |
| Big-brand share | 27% | Not enough data |
| Top store categories | Health & Beauty, Apparel & Accessories, Sporting Goods | Not published |
| Top store countries | United States, United Kingdom, Australia | Not published |
Reviews
| Measure | ThoughtMetric Analytics | Tracklark CAC & ROAS |
|---|---|---|
| App Store rating | 4.0 ★ | Not published |
| App Store reviews | 15 | Not published |
| New reviews, 28 days | 1 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | ThoughtMetric Analytics | Tracklark CAC & ROAS |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $99/month | $29/month(ahead) |
| Longest free trial | 14 days | 14 days |
| Plans listed | 4 | 4 |
Listing
| Measure | ThoughtMetric Analytics | Tracklark CAC & ROAS |
|---|---|---|
| Shopify category rank | #166(ahead) | #1524 |
| Shopify App Charts | #19 on Big-brand picks in Analytics | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Nov 11, 2019 | Sep 22, 2026 |
| Languages | 1 | 1 |
| Developer | ThoughtMetric Inc. | RenSike |
FAQ
ThoughtMetric Analytics and Tracklark CAC & ROAS: common questions
- Is ThoughtMetric Analytics or Tracklark CAC & ROAS cheaper?
- Only Tracklark CAC & ROAS lists a free plan. Paid plans start at $99/month for ThoughtMetric Analytics and $29/month for Tracklark CAC & ROAS. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- ThoughtMetric Analytics lists 15 the others don’t mention, such as Activity tracking, Analytics dashboard, Custom dashboards, Data export. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026 for ThoughtMetric Analytics, Oct 13, 2026 for Tracklark CAC & ROAS; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026 for ThoughtMetric Analytics, Oct 13, 2026 for Tracklark CAC & ROAS. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.