Swatches Dotify vs Variant Hero
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026 for Swatches Dotify, Oct 14, 2026 for Variant Hero.
The short answer
- Only Variant Hero lists a free plan. Paid plans start at $7.99/month for Swatches Dotify and $3/month for Variant Hero.
- Swatches Dotify lists 16 features Variant Hero’s listing doesn’t mention, including Auto-updates, Conditional pricing, Custom CSS.
Head to head
Add stylish color/image Swatches to your product options.
- United States
- Australia
- United Kingdom
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Standard Plan
- · Auto-detection of color variants
- · Highly customizable Swatches
- · Swatch Colors & Swatch Images
- · Swatches on Product Pages
- · Unlimited Swatches
Pro Plan
- · Every thing in the Standard Plan
- · Swatches on Collection Pages
Free
- · Automatic color detection in 7+ language
- · Buttons for sizes and other options
- · Cross out or hide sold-out variants
- · Product page color swatches
Pay as you grow
- · Advanced: $43.49/month
- · All Pro features + priority support
- · Basic: $13.49/month
- · Grow & Custom: $28.49/month
- · Pause & Build: $6.50/month
- · Plus: $93.49/month
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureSwatches Dotify replaces variant dropdowns with visual swatches to help customers select product options more easily. It works on product and collection pages and adapts to different themes and layouts. You can customize the appearance of swatches to match their store design and clearly indicate unavailable variants, improving clarity when browsing products and reducing confusion when choosing options.
Variant Hero replaces your theme's variant selector with conversion-focused swatches: color circles, squares, or photo cards with prices. Colors are detected automatically from option names in 7+ languages — install, enable, done. Assign a different style to every option, desktop and mobile. Sold-out variants get crossed out or hidden. Collection pages show swatches with hover preview and one-click add to cart.
- Use Color & Image Swatches with your Shopify product options.
- Choose between a variety of swatch themes.
- No programming/coding skills are required. (Auto-Install)
- Automatic color detection from option names in 7+ languages — no manual setup
- Color circles, squares or photo swatches with variant images, prices and sale ba
- Cross out or hide sold-out variants, updated live as shoppers pick options
- Collection page swatches with hover preview and one-click add to cart
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Swatches Dotify |  Variant Hero |
|---|---|---|
| Detected stores | 146 | Not published |
| Net store change, 28 days | −3 | 0 |
| Stores added, 28 days | 3 | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Apparel & Accessories, Home & Garden, Health & Beauty | Not published |
| Top store countries | United States, Australia, United Kingdom | Not published |
Reviews
| Measure | Swatches Dotify | Variant Hero |
|---|---|---|
| App Store rating | 4.5 ★ | Not published |
| App Store reviews | 79 | Not published |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Swatches Dotify | Variant Hero |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $7.99/month | $3/month(ahead) |
| Longest free trial | 7 days | 30 days |
| Plans listed | 2 | 2 |
Listing
| Measure | Swatches Dotify | Variant Hero |
|---|---|---|
| Shopify category rank | #199 | #86(ahead) |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | Yes | No |
| Launched | Aug 10, 2015 | Jul 27, 2026 |
| Languages | 1 | 1 |
| Developer | Webyze | EcomProfit |
FAQ
Swatches Dotify and Variant Hero: common questions
- Is Swatches Dotify or Variant Hero cheaper?
- Only Variant Hero lists a free plan. Paid plans start at $7.99/month for Swatches Dotify and $3/month for Variant Hero. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Swatches Dotify lists 16 the others don’t mention, such as Auto-updates, Conditional pricing, Custom CSS, Custom HTML. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026 for Swatches Dotify, Oct 14, 2026 for Variant Hero; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026 for Swatches Dotify, Oct 14, 2026 for Variant Hero. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.