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Variant Hero Shopify App: Pricing, Features & First-Adopter Watch

By EcomProfitProduct variantsLaunched July 27, 2026Free plan
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Key signals for Variant Hero

Variant Hero launched on July 27, 2026. Shoplist is watching for its first storefront installs and tracking pricing in the meantime. Checked .

Sonar hasn’t detected Variant Hero on a store yet. Watching since its Jul 27, 2026 launch.

Free plan
PricingPaid from $3/month

Data checked How Shoplist knows

Variant Hero on the Shopify App Store

Shoplist reads Variant Hero’s App Store listing every day: where it ranks, what merchants say, what it charges and every edit it ships.

Where Shopify ranks Variant Hero

Shoplist reads Shopify’s full category listings every day, so a climb or a slip shows up the day it happens.

Sep 3, 2026: #85 in Product variants, #177 in Custom productSep 4, 2026: #85 in Product variants, #175 in Custom productSep 5, 2026: #86 in Product variants, #171 in Custom productSep 6, 2026: #86 in Product variants, #170 in Custom productSep 7, 2026: #83 in Product variants, #162 in Custom productSep 8, 2026: #85 in Product variantsSep 9, 2026: #87 in Product variants, #154 in Custom productSep 10, 2026: #88 in Product variants, #153 in Custom productSep 11, 2026: #87 in Product variants, #152 in Custom productSep 12, 2026: #84 in Product variants, #149 in Custom productSep 13, 2026: #83 in Product variants, #148 in Custom productSep 14, 2026: #82 in Product variants, #147 in Custom productSep 15, 2026: #81 in Product variants, #143 in Custom productSep 17, 2026: #83 in Product variants, #139 in Custom productSep 19, 2026: #81 in Product variants, #136 in Custom productSep 20, 2026: #82 in Product variants, #133 in Custom productSep 21, 2026: #85 in Product variants, #132 in Custom productSep 22, 2026: #86 in Product variants, #131 in Custom productSep 23, 2026: #85 in Product variants, #131 in Custom productSep 24, 2026: #86 in Product variants, #128 in Custom productSep 25, 2026: #87 in Product variants, #127 in Custom productSep 26, 2026: #87 in Product variants, #127 in Custom productSep 27, 2026: #87 in Product variants, #123 in Custom productSep 28, 2026: #86 in Product variants, #123 in Custom productSep 29, 2026: #85 in Product variants, #123 in Custom productSep 30, 2026: #84 in Product variants, #121 in Custom productOct 1, 2026: #80 in Product variants, #121 in Custom productOct 2, 2026: #80 in Product variants, #120 in Custom productOct 3, 2026: #81 in Product variants, #120 in Custom productOct 4, 2026: #81 in Product variants, #120 in Custom productOct 5, 2026: #84 in Product variants, #118 in Custom productOct 6, 2026: #80 in Product variants, #117 in Custom productOct 7, 2026: #80 in Product variants, #116 in Custom productOct 8, 2026: #80 in Product variants, #115 in Custom productOct 9, 2026: #81 in Product variants, #114 in Custom productOct 10, 2026: #79 in Product variants, #114 in Custom productOct 11, 2026: #80 in Product variants, #112 in Custom productOct 12, 2026: #80 in Product variants, #113 in Custom productOct 13, 2026: #81 in Product variants, #112 in Custom productOct 14, 2026: #80 in Product variants, #113 in Custom productOct 15, 2026: #79 in Product variants, #112 in Custom productOct 16, 2026: #79 in Product variants, #111 in Custom productOct 17, 2026: #80 in Product variants, #112 in Custom productOct 18, 2026: #79 in Product variants, #109 in Custom productOct 19, 2026: #78 in Product variants, #109 in Custom productOct 20, 2026: #79 in Product variants, #109 in Custom productOct 21, 2026: #80 in Product variants, #109 in Custom productOct 22, 2026: #81 in Product variantsOct 23, 2026: #83 in Product variants, #107 in Custom productOct 24, 2026: #82 in Product variants, #108 in Custom productOct 25, 2026: #82 in Product variants, #106 in Custom productOct 31, 2026: #90 in Product variants, #105 in Custom productNov 1, 2026: #90 in Product variants, #105 in Custom productNov 2, 2026: #86 in Product variants, #104 in Custom productNov 4, 2026: #85 in Product variants, #102 in Custom productNov 5, 2026: #85 in Product variants, #101 in Custom productNov 6, 2026: #88 in Product variants, #101 in Custom productNov 7, 2026: #89 in Product variants, #101 in Custom productNov 8, 2026: #93 in Product variants, #101 in Custom productNov 9, 2026: #97 in Product variants, #102 in Custom product
Product variants#97 of 57912 places down since Sep 3, 2026Custom product#102 of 49475 places up since Sep 3, 2026
Variant Hero: daily Shopify App Store category position
DayProduct variantsCustom product
Sep 3, 2026#85#177
Sep 4, 2026#85#175
Sep 5, 2026#86#171
Sep 6, 2026#86#170
Sep 7, 2026#83#162
Sep 8, 2026#85—
Sep 9, 2026#87#154
Sep 10, 2026#88#153
Sep 11, 2026#87#152
Sep 12, 2026#84#149
Sep 13, 2026#83#148
Sep 14, 2026#82#147
Sep 15, 2026#81#143
Sep 17, 2026#83#139
Sep 19, 2026#81#136
Sep 20, 2026#82#133
Sep 21, 2026#85#132
Sep 22, 2026#86#131
Sep 23, 2026#85#131
Sep 24, 2026#86#128
Sep 25, 2026#87#127
Sep 26, 2026#87#127
Sep 27, 2026#87#123
Sep 28, 2026#86#123
Sep 29, 2026#85#123
Sep 30, 2026#84#121
Oct 1, 2026#80#121
Oct 2, 2026#80#120
Oct 3, 2026#81#120
Oct 4, 2026#81#120
Oct 5, 2026#84#118
Oct 6, 2026#80#117
Oct 7, 2026#80#116
Oct 8, 2026#80#115
Oct 9, 2026#81#114
Oct 10, 2026#79#114
Oct 11, 2026#80#112
Oct 12, 2026#80#113
Oct 13, 2026#81#112
Oct 14, 2026#80#113
Oct 15, 2026#79#112
Oct 16, 2026#79#111
Oct 17, 2026#80#112
Oct 18, 2026#79#109
Oct 19, 2026#78#109
Oct 20, 2026#79#109
Oct 21, 2026#80#109
Oct 22, 2026#81—
Oct 23, 2026#83#107
Oct 24, 2026#82#108
Oct 25, 2026#82#106
Oct 31, 2026#90#105
Nov 1, 2026#90#105
Nov 2, 2026#86#104
Nov 4, 2026#85#102
Nov 5, 2026#85#101
Nov 6, 2026#88#101
Nov 7, 2026#89#101
Nov 8, 2026#93#101
Nov 9, 2026#97#102

What Variant Hero charges

Free plan available. Every plan on its listing, and every price change Shoplist has caught, so you can see exactly how it packages and prices.

  1. Free

    Free

    • Automatic color detection in 7+ language
    • Buttons for sizes and other options
    • Cross out or hide sold-out variants
    • Product page color swatches

  2. Pay as you grow

    $3/month

    30-day free trial

    • Advanced: $43.49/month
    • All Pro features + priority support
    • Basic: $13.49/month
    • Grow & Custom: $28.49/month
    • Pause & Build: $6.50/month

How Variant Hero sells itself on the App Store

The pitch, integrations and features merchants see before they install: the positioning a competitor is betting on.

“Turn variant dropdowns into beautiful color and photo swatches — automatically, on any theme.”

What it does

Variant Hero replaces your theme's variant selector with conversion-focused swatches: color circles, squares, or photo cards with prices. Colors are detected automatically from option names in 7+ languages — install, enable, done. Assign a different style to… Read the full description

Features it lists

Inventory
Hide out-of-stock
Customization
Swatches

Screenshots

  • Collection page swatches with hover preview and quick add
  • Before and after: variant dropdowns become photo swatches
  • Swatch style library: circles, photos, pills and dropdowns
  • Variant Hero color and photo swatches on a Shopify store

Variant Hero listing facts

Developer
EcomProfit
Launched
July 27, 2026
Shopify rank
#97 in Product variants#102 in Custom product
Languages
English
View on the Shopify App Store

Is this your app? Claim it free to see who is installing and leaving it.

Shopify stores using Variant Hero

Shoplist is watching Shopify storefronts for the first public install of Variant Hero.

How Variant Hero’s install base is moving

Shoplist re-crawls the same storefronts, so every store that adds Variant Hero, comes back to it or removes it shows up here. The store count also grows when Shoplist finds stores already running it; the breakdown keeps those apart from real installs.

Stores, last 28 days

0

0 now · 0 28 days earlier

Reach

0%

of the stores Shoplist tracks

Big-brand share

Not enough data: fewer than 150 of its stores have a known size

Where Variant Hero’s store count change came from

Real installs and removalsEstimated0 added · 0 came back · 0 removed
0

Stores adding and removing Variant Hero, by week

Week of Aug 31, 2026 · 0 added or came back · 0 removed · net 0 · estimatedWeek of Sep 7, 2026 · 0 added or came back · 0 removed · net 0 · estimatedWeek of Sep 14, 2026 · 0 added or came back · 0 removed · net 0 · estimatedWeek of Sep 21, 2026 · 0 added or came back · 0 removed · net 0 · estimatedWeek of Sep 28, 2026 · 0 added or came back · 0 removed · net 0 · estimatedWeek of Oct 5, 2026 · 0 added or came back · 0 removed · net 0 · estimatedWeek of Oct 12, 2026 · 0 added or came back · 0 removed · net 0 · estimatedWeek of Oct 19, 2026 · 0 added or came back · 0 removed · net 0 · estimatedWeek of Oct 26, 2026 · 0 added or came back · 0 removed · net 0 · estimated
Stores that added it or came backStores that removed itEstimated weeks
Week ofAdded or backRemovedNetNotes
Aug 31, 2026000Estimated
Sep 7, 2026000Estimated
Sep 14, 2026000Estimated
Sep 21, 2026000Estimated
Sep 28, 2026000Estimated
Oct 5, 2026000Estimated
Oct 12, 2026000Estimated
Oct 19, 2026000Estimated
Oct 26, 2026000Estimated

Compare Variant Hero

The apps in its App Store category, with the stores Shoplist detects on each and their listing ratings.

Alternatives to Variant Hero

Apps merchants weigh against Variant Hero, with their own detected stores and ratings.

Track these competitors

Follow the apps you compete with and decide which changes deserve action. See the competitor-monitoring workflow.

Seen on the storefront, not guessed

If Shoplist shows Variant Hero on a store, it’s there. Every count on this page traces to code found on a live storefront, re-checked on every crawl.

  1. Code-level

    detection on every store

    Found in the storefront’s own code

    Shoplist matches the scripts, app blocks and pixels Variant Hero loads on each live storefront. No surveys, no developer-reported numbers, no model guessing installs from review counts.

  2. last checked

    Re-checked, so the count stays current

    Shoplist keeps crawling the same storefronts. A store that uninstalls Variant Hero leaves the count on the next crawl, so you read today’s install base, not a high-water mark.

  3. Daily

    App Store listing reads

    The App Store, read every day

    Rank, reviews, pricing and every listing edit are captured daily, so a price change or a ranking slip shows up here the day it ships.

Two public sources, labelled on every section. Store data last checked .

Read the full methodology

Questions about Variant Hero

Straight answers from the same data as the rest of this page. The full store list answers the rest.

Alert me on first detections

Has Shoplist detected stores using Variant Hero yet?

Shoplist has not yet found reliable public storefront evidence for Variant Hero. The page tracks first merchant evidence as it appears.

What does first-adopter watch mean?

It means Shoplist is monitoring launch context, first storefront-detectable merchant evidence, and pricing.

Can I get alerts when stores start using Variant Hero?

Yes. Create a watchlist to get alerted when Shoplist finds public merchant evidence for Variant Hero.

Keep watching Variant Hero.

Get alerted on first storefront installs, review spikes, pricing changes, and listing edits.

Alert me on first detectionsSee pricingFree plan available.