Color Swatch King: Variants vs Variant Hero
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026 for Color Swatch King, Oct 14, 2026 for Variant Hero.
The short answer
- Both list a free plan. Paid plans start at $5/month for Color Swatch King and $3/month for Variant Hero.
- Color Swatch King lists 10 features Variant Hero’s listing doesn’t mention, including Checkboxes, Custom CSS, Dropdowns.
Head to head
Variant Swatch, Variant Image/ Variants on Collection Page &..
- United States
- United Kingdom
- Netherlands
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · Merchant Trial Stores
- · Shopify Partner Stores
- · Shopify Staff Stores
PAY AS YOU GROW
- · Pause & Build: $5/month
- · Shopify Advanced: $49.9/month
- · Shopify Basic: $14.9/month
- · Shopify Grow & Custom: $29.9/month
- · Shopify Plus: $99.9/month
Free
- · Automatic color detection in 7+ language
- · Buttons for sizes and other options
- · Cross out or hide sold-out variants
- · Product page color swatches
Pay as you grow
- · Advanced: $43.49/month
- · All Pro features + priority support
- · Basic: $13.49/month
- · Grow & Custom: $28.49/month
- · Pause & Build: $6.50/month
- · Plus: $93.49/month
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureYour variant picker doesn't have to be a plain dropdown. Show every variant option as a color swatch, variant swatch or variant selector for each product variant, on product & collection pages. Show every variation of your product variants as one clean, easy swatch. Add a New badge, Sale badge & Sold-out badges, grey out out-of-stock combos & link a size chart. Bulk upload color swatches by CSV. See live analytics.
Variant Hero replaces your theme's variant selector with conversion-focused swatches: color circles, squares, or photo cards with prices. Colors are detected automatically from option names in 7+ languages — install, enable, done. Assign a different style to every option, desktop and mobile. Sold-out variants get crossed out or hidden. Collection pages show swatches with hover preview and one-click add to cart.
- Combined Product Variations Listings for a Higher Converting Customer Experience
- Extensive library: Color Swatch, Buttons, Variants with Price, Dropdowns & more
- Show Variants on Collections Page. Add Sizes, Color Swatches on Collections Page
- Hide Out of Stock, Confirm Size Selection, Add 100+ Variants, Low Stock Alert...
- Automatic color detection from option names in 7+ languages — no manual setup
- Color circles, squares or photo swatches with variant images, prices and sale ba
- Cross out or hide sold-out variants, updated live as shoppers pick options
- Collection page swatches with hover preview and one-click add to cart
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Color Swatch King |  Variant Hero |
|---|---|---|
| Detected stores | 5,466 | Not published |
| Net store change, 28 days | −181 | 0 |
| Stores added, 28 days | 37 | Not enough data |
| Big-brand share | 19% | Not enough data |
| Top store categories | Apparel & Accessories, Home & Garden, Health & Beauty | Not published |
| Top store countries | United States, United Kingdom, Netherlands | Not published |
Reviews
| Measure | Color Swatch King | Variant Hero |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 3,217 | Not published |
| New reviews, 28 days | 2 | Not enough data |
| Reviewers a year or more in | 16% | Not enough data |
Pricing
| Measure | Color Swatch King | Variant Hero |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $5/month | $3/month(ahead) |
| Longest free trial | 30 days | 30 days |
| Plans listed | 2 | 2 |
Listing
| Measure | Color Swatch King | Variant Hero |
|---|---|---|
| Shopify category rank | Not enough data | #86 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | Yes | No |
| Launched | Jul 23, 2019 | Jul 27, 2026 |
| Languages | 11 | 1 |
| Developer | StarApps | EcomProfit |
FAQ
Color Swatch King and Variant Hero: common questions
- Is Color Swatch King or Variant Hero cheaper?
- Both list a free plan. Paid plans start at $5/month for Color Swatch King and $3/month for Variant Hero. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Color Swatch King lists 10 the others don’t mention, such as Checkboxes, Custom CSS, Dropdowns, In-stock display. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026 for Color Swatch King, Oct 14, 2026 for Variant Hero; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026 for Color Swatch King, Oct 14, 2026 for Variant Hero. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.