SouqMetrics vs ThoughtMetric Analytics
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026.
The short answer
- ThoughtMetric Analytics is detected on 28× as many Shopify stores as SouqMetrics: 341 vs 12 as of Nov 9, 2026.
- ThoughtMetric Analytics lists 11 features SouqMetrics’s listing doesn’t mention, including Analytics dashboard, Custom reports, Data export.
Head to head
Marketing attribution and performance tracking
- Canada
- Iceland
- India
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
p50k
- · Covers up to 50k pageviews per month.
p100k
- · Covers up to 100k pageviews per month.
p200k
- · Covers up to 200k pageviews per month.
p300k
- · Covers up to 300k pageviews per month.
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureSouqMetrics is an ecommerce performance intelligence system that centralizes sales and marketing data in one place. The app connects to a merchant’s Shopify store to sync orders and revenue data, then combines this with paid marketing performance to provide clear insights into channel performance and attribution.
ThoughtMetric integrates with all of your marketing platforms so you can easily identify which marketing channels are working and which ones aren't. Don't settle for a world where all of your marketing data is siloed and every channel takes credit for the same conversion. With ThoughtMetric, you can see your true marketing ROI across all your digital channels.
- View Shopify sales and performance metrics in one place.
- Track orders by channel, city, and customer type.
- Compare revenue across timeframes to spot trends.
- Attribute orders to marketing campaigns via UTM tracking.
- Track the performance of all your marketing channels
- See where your customers are REALLY coming from
- Optimize ad spend and increase ROI
- Run post purchase "how did you hear about us" surveys.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  SouqMetrics |  ThoughtMetric Analytics |
|---|---|---|
| Detected stores | 12 | 341(ahead) |
| Net store change, 28 days | 0 | +2 |
| Stores added, 28 days | Not enough data | 2 |
| Big-brand share | Not enough data | 27% |
| Top store categories | Health & Beauty, Apparel & Accessories, Food, Beverages & Tobacco | Health & Beauty, Apparel & Accessories, Sporting Goods |
| Top store countries | Canada, Iceland, India | United States, United Kingdom, Australia |
Reviews
| Measure | SouqMetrics | ThoughtMetric Analytics |
|---|---|---|
| App Store rating | Not published | 4.0 ★ |
| App Store reviews | Not published | 15 |
| New reviews, 28 days | Not enough data | 1 |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | SouqMetrics | ThoughtMetric Analytics |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | No monthly plan listed | $99/month |
| Longest free trial | Not listed | 14 days |
| Plans listed | Not published | 4 |
Listing
| Measure | SouqMetrics | ThoughtMetric Analytics |
|---|---|---|
| Shopify category rank | #350 | #166(ahead) |
| Shopify App Charts | Not on this week’s charts | #19 on Big-brand picks in Analytics |
| Built for Shopify | No | No |
| Launched | Mar 25, 2026 | Nov 11, 2019 |
| Languages | 1 | 1 |
| Developer | SouqMetrics | ThoughtMetric Inc. |
FAQ
SouqMetrics and ThoughtMetric Analytics: common questions
- Which is more popular, SouqMetrics or ThoughtMetric Analytics?
- ThoughtMetric Analytics is detected on 28× as many Shopify stores as SouqMetrics: 341 vs 12 as of Nov 9, 2026.
- What features does each app list that the other doesn’t?
- SouqMetrics lists 4 the others don’t mention, such as Abandoned cart, Cohort analysis, Funnel analysis, Profit insights. ThoughtMetric Analytics lists 11 the others don’t mention, such as Analytics dashboard, Custom reports, Data export, GDPR compliance. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.