SizeMe: Fit & Returns Insights vs True Fit: AI Size Guidance

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026.

The short answer

  • True Fit is detected on 43× as many Shopify stores as SizeMe: 386 vs 9 as of Nov 9, 2026.
  • Paid plans start at $100/month for SizeMe and $1,000/month for True Fit.
  • True Fit lists 13 features SizeMe’s listing doesn’t mention, including Color and font, Conversion tracking, Drag and drop editor.

Head to head

Detected stores

SizeMe: 9
True Fit: 386

App Store reviews

SizeMe: —
True Fit: 23

Stores added, 28 days

SizeMe: —
True Fit: 2
Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch

Real size guide and fit recommendations for clothing and shoes

—
Categories
  • Analytics
  • Product comparison
  • Social proof
Languages
  • English
  • Finnish
  • Swedish
  • German
  • +2 more
  • English
Launched
Mar 16, 2021
Jul 10, 2023
Built for Shopify
Not badged
Not badged
Reviews per month
—
1 last full month
Detected stores
9active installs
  • Makia
  • Unhidden
  • Original Story
  • Halti verkkokauppa
+5 more
386active installs
  • Oh Polly UK
  • VICI
  • Boden US
  • Princess Polly USA
  • Psycho Bunny
+381 more
Most common store size
101-200 products44%
201-500 products17%
Top countries
  • Finland56%
  • United Kingdom33%
  • United States11%
  • United States43%
  • Australia9%
  • United Kingdom9%

Momentum

New reviews each month

Review pace is the clearest public read on how fast an app is winning new merchants.

012AprJunSepAprFebMaySepTrue Fit: AI Size Guidance: 2 reviews in April 2024True Fit: AI Size Guidance: 1 reviews in May 2024True Fit: AI Size Guidance: 1 reviews in June 2024True Fit: AI Size Guidance: 1 reviews in August 2024True Fit: AI Size Guidance: 1 reviews in September 2024True Fit: AI Size Guidance: 1 reviews in December 2024True Fit: AI Size Guidance: 1 reviews in April 2025True Fit: AI Size Guidance: 1 reviews in August 2025True Fit: AI Size Guidance: 1 reviews in February 2026True Fit: AI Size Guidance: 1 reviews in March 2026True Fit: AI Size Guidance: 1 reviews in May 2026True Fit: AI Size Guidance: 1 reviews in September 2026
SizeMeTrue FitCompleted months only
Free options
Free planFree trial
Free planFree trial
Monthly range
From $100 to $200/month
$1,000/month
Plans
SizeMe Analytics$100/month
7-day free trial
  • · Cart abandonment
  • · Cost of fit-related returns
  • · Exchanges and size bracketing
  • · Return rate by size and color
  • · Size and return analytics for your store
SizeMe Solutions$200/month
7-day free trial
  • · Everything in SizeMe Analytics plus more
  • · Personal size recommendations
  • · SizeMe Fit: your product measurements
  • · True-to-product size guides
True Fit Standard$1,000/month
  • · Access to Customer Success & Support
  • · Agentic size recommendations
  • · Covers up to 150k annual orders
  • · Form-based size recommendations
  • · On-demand Knowledge Base
  • · On-demand insight reporting
Coverage
0 of 13 features0%
13 of 13 features100%
Unique strengths
—
  • Color and font
  • Conversion tracking
  • Drag and drop editor
  • Mobile responsive
  • +9 more
Product comparison
0%0/7
100%7/7
Comparison tools
0%0/2
100%2/2
Display options
0%0/5
100%5/5
Social proof
0%0/6
100%6/6
Analytics
0%0/1
100%1/1
Content types
0%0/2
100%2/2
Display options
0%0/3
100%3/3
0013onlybothonly
SizeMeTrue Fit13 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature

Integrations

SizeMeNo rating yetTrue Fit4.5(23)
Works with also listed by another
  • Checkout
  • Checkout
How it sells itself

You can't fix what you can't measure. Most fashion stores know their return rate, but almost none know what's actually causing it, which products, which sizes, and what it's costing them. That's the part SizeMe shows you. Returns are one of the biggest hidden costs in online fashion, and most of them come down to fit: shoppers order the wrong size, or order two sizes and send one back.

Shopping is becoming more conversational, and shoppers expect in-context answers as they browse. True Fit brings AI-powered size and fit guidance directly to the product page, with personalized size recommendations and answers to questions about fit, fabric, style, and more.

Key points
  • Seamless integration with your store
  • True-to-product size guide. No generic size charts.
  • Accurate size recommendations based on real measurements. No guessing.
  • Single business solution to increase conversion & reduce returns
  • Size recommendations for a broad assortment of categories & shoppers
  • Varying size and fit experiences to turn browsers to buyers
  • No-code Install in minutes
Screenshots
We provide a true-to-product size guide.  No generic guides.
SizeMe integrates seamlessly in your storeAccurate results create a better shopping experienceUsers can enter their own measurements and get their size
UI images showcasing product categories
UI image showing how to configure productMobile app images with text on types of recommendationsMobile image with text on how recommendations are made

Installed with

SizeMeNo rating yetTrue Fit4.5(23)

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureSizeMeTrue Fit
Detected stores9as of Nov 9, 2026386(ahead)as of Nov 9, 2026
Net store change, 28 days0estimated+2estimated
Stores added, 28 daysNot enough data2new and returning
Big-brand shareNot enough data44%of stores of known size
Top store categoriesApparel & Accessories, Animals & Pet Supplies, Sporting GoodsApparel & Accessories, Sporting Goods, Business & Industrial
Top store countriesFinland, United Kingdom, United StatesUnited States, Australia, United Kingdom

Reviews

MeasureSizeMeTrue Fit
App Store ratingNot published4.5 ★
App Store reviewsNot published23
New reviews, 28 daysNot enough data0
Reviewers a year or more inNot enough dataNot enough data

Pricing

MeasureSizeMeTrue Fit
Free planNot listedNot listed
Lowest paid monthly plan$100/month(ahead)$1,000/month
Longest free trial7 daysNot listed
Plans listed21

Listing

MeasureSizeMeTrue Fit
Shopify category rank#559in Analytics#36in Product comparison
Shopify App ChartsNot on this week’s charts#5 in Product comparison
Built for ShopifyNoNo
LaunchedMar 16, 2021Jul 10, 2023
Languages6English, Finnish, Swedish1English
DeveloperSizeMeTrue Fit Corporation

FAQ

SizeMe and True Fit: common questions

Which is more popular, SizeMe or True Fit?
True Fit is detected on 43× as many Shopify stores as SizeMe: 386 vs 9 as of Nov 9, 2026.
Is SizeMe or True Fit cheaper?
Paid plans start at $100/month for SizeMe and $1,000/month for True Fit. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
What features does each app list that the other doesn’t?
True Fit lists 13 the others don’t mention, such as Color and font, Conversion tracking, Drag and drop editor, Mobile responsive. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.