ShopIQ vs Theo
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 14, 2026 for ShopIQ, Oct 20, 2026 for Theo.
The short answer
- ShopIQ lists 18 features Theo’s listing doesn’t mention, including Abandoned cart, AI insights, Analytics dashboard.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Starter
- · 2,500 monthly AI credits
- · 24/7 Chat Support
- · Arya: our e-commerce coding agent
- · Connect upto 3 apps
- · InsightM: access our business in tool
- · Prism: access our image generation
Growth
- · 8,000 monthly AI credits
- · Arya: our e-commerce coding agent
- · Connect upto 5 apps
- · Deep research and competitor research
- · InsightM: our business insight tool
- · Opportunities to test new features
Pro
- · 40,000 monthly AI credits
- · Arya: our e-commerce coding agent
- · Connect upto 10 apps
- · Create and use tasks and triggers
- · Dedicated support
- · InsightM: business insight tool
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureShopIQ connects with your Shopify store to turn raw data into clear, actionable insights. Simply ask questions in natural language like “Which product has the highest returns?” and get instant answers. It helps you track sales, inventory, product performance, customer behaviour, and marketing impact, all without spreadsheets or complex tools.
Theo is an AI assistant for ecommerce teams. Once you connect your store, your team asks questions in plain language and gets answers from live store data, without opening a dashboard or building a report. Ask how sales are trending, which products are low on stock, or what a vendor's catalog looks like. Theo reads your Shopify analytics, product catalog, and inventory levels, then replies with the numbers.
- Ask business questions in plain language and get instant answers
- Track marketing spend, sales, and product performance in real time
- Create triggers and tasks and get reports directly in your inbox
- See current stock by product, variant, and location, including low stock
- Ask about sales, orders, and store performance in plain language
- Look up products, variants, SKUs, prices, and vendors instantly
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  ShopIQ |  Theo |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | ShopIQ | Theo |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 1 | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
FAQ
ShopIQ and Theo: common questions
- What features does each app list that the other doesn’t?
- ShopIQ lists 18 the others don’t mention, such as Abandoned cart, AI insights, Analytics dashboard, Checkout analytics. Theo lists 1 the others don’t mention, such as Activity tracking. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 14, 2026 for ShopIQ, Oct 20, 2026 for Theo; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 14, 2026 for ShopIQ, Oct 20, 2026 for Theo. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.