Theo Shopify App: Pricing, Features & First-Adopter Watch
Key signals for Theo
Theo launched on August 3, 2026. Shoplist is watching for its first storefront installs and tracking pricing and listing changes in the meantime. Checked .
Sonar hasn’t detected Theo on a store yet. Watching since its Aug 3, 2026 launch.
Theo on the Shopify App Store
Shoplist reads Theo’s App Store listing every day: where it ranks, what merchants say, what it charges and every edit it ships.
Where Shopify ranks Theo
Shoplist reads Shopify’s full category listings every day, so a climb or a slip shows up the day it happens.
| Day | Analytics |
|---|---|
| Sep 3, 2026 | #419 |
| Sep 4, 2026 | #420 |
| Sep 5, 2026 | #424 |
| Sep 6, 2026 | #423 |
| Sep 7, 2026 | #425 |
| Sep 8, 2026 | #385 |
| Sep 9, 2026 | #382 |
| Sep 10, 2026 | #420 |
| Sep 11, 2026 | #356 |
| Sep 12, 2026 | #444 |
| Sep 13, 2026 | #369 |
| Sep 14, 2026 | #371 |
| Sep 15, 2026 | #371 |
| Sep 17, 2026 | #377 |
| Sep 19, 2026 | #367 |
| Sep 20, 2026 | #291 |
| Sep 21, 2026 | #296 |
| Sep 22, 2026 | #299 |
| Sep 23, 2026 | #344 |
| Sep 24, 2026 | #342 |
| Sep 25, 2026 | #339 |
| Sep 26, 2026 | #337 |
| Sep 27, 2026 | #336 |
| Sep 28, 2026 | #335 |
| Sep 29, 2026 | #335 |
| Sep 30, 2026 | #357 |
| Oct 1, 2026 | #362 |
| Oct 2, 2026 | #367 |
| Oct 3, 2026 | #367 |
| Oct 4, 2026 | #369 |
| Oct 5, 2026 | #366 |
| Oct 6, 2026 | #360 |
| Oct 7, 2026 | #359 |
| Oct 8, 2026 | #359 |
| Oct 9, 2026 | #359 |
| Oct 10, 2026 | #371 |
| Oct 11, 2026 | #374 |
| Oct 12, 2026 | #381 |
| Oct 13, 2026 | #380 |
| Oct 14, 2026 | #380 |
| Oct 15, 2026 | #484 |
| Oct 16, 2026 | #482 |
| Oct 17, 2026 | #481 |
| Oct 18, 2026 | #364 |
| Oct 19, 2026 | #339 |
| Oct 20, 2026 | #341 |
| Oct 21, 2026 | #338 |
| Oct 22, 2026 | #333 |
| Oct 23, 2026 | #331 |
| Oct 24, 2026 | #272 |
| Oct 25, 2026 | #269 |
| Oct 31, 2026 | #231 |
| Nov 1, 2026 | #230 |
| Nov 2, 2026 | #236 |
| Nov 4, 2026 | #241 |
| Nov 5, 2026 | #242 |
| Nov 6, 2026 | #354 |
| Nov 7, 2026 | #341 |
| Nov 8, 2026 | #288 |
| Nov 9, 2026 | #292 |
What Theo charges
Free. Every plan on its listing, and every price change Shoplist has caught, so you can see exactly how it packages and prices.
Every edit Theo ships to its listing
Titles, prices, screenshots and featured spots, diffed line by line. A competitor’s listing edits are its strategy, in public.
App icon changed
Media gallery updated
How Theo sells itself on the App Store
The pitch, integrations and features merchants see before they install: the positioning a competitor is betting on.
“Ask about your store in Slack. Theo answers from live sales, product, and inventory data.”
What it does
Theo is an AI assistant for ecommerce teams. Once you connect your store, your team asks questions in plain language and gets answers from live store data, without opening a dashboard or building a report. Ask how sales are trending, which products are low on… Theo is an AI assistant for ecommerce teams. Once you connect your store, your team asks questions in plain language and gets answers from live store data, without opening a dashboard or building a report. Ask how sales are trending, which products are low on stock, or what a vendor's catalog looks like. Theo reads your Shopify analytics, product catalog, and inventory levels, then replies with the numbers. Theo only reads your data. He never creates, edits, or deletes anything in your store.
Features it lists
Screenshots
Theo listing facts
- Developer
- The Growth Collective
- Launched
- August 3, 2026
- Shopify rank
- #292 in Analytics
- Languages
- English
Shopify stores using Theo
Shoplist is watching Shopify storefronts for the first public install of Theo.
How Theo’s install base is moving
Shoplist re-crawls the same storefronts, so every store that adds Theo, comes back to it or removes it shows up here. The store count also grows when Shoplist finds stores already running it; the breakdown keeps those apart from real installs.
Stores, last 28 days
0
0 now · 0 28 days earlier
Reach
0%
of the stores Shoplist tracks
Big-brand share
Not enough data: fewer than 150 of its stores have a known size
Where Theo’s store count change came from
- Real installs and removalsEstimated0 added · 0 came back · 0 removed
- 0
Stores adding and removing Theo, by week
| Week of | Added or back | Removed | Net | Notes |
|---|---|---|---|---|
| Aug 31, 2026 | 0 | 0 | 0 | Estimated |
| Sep 7, 2026 | 0 | 0 | 0 | Estimated |
| Sep 14, 2026 | 0 | 0 | 0 | Estimated |
| Sep 21, 2026 | 0 | 0 | 0 | Estimated |
| Sep 28, 2026 | 0 | 0 | 0 | Estimated |
| Oct 5, 2026 | 0 | 0 | 0 | Estimated |
| Oct 12, 2026 | 0 | 0 | 0 | Estimated |
| Oct 19, 2026 | 0 | 0 | 0 | Estimated |
| Oct 26, 2026 | 0 | 0 | 0 | Estimated |
| Nov 2, 2026 | 0 | 0 | 0 | 2 held-out days |
Compare Theo
The apps in its App Store category, with the stores Shoplist detects on each and their listing ratings.
Alternatives to Theo
Apps merchants weigh against Theo, with their own detected stores and ratings.
Follow the apps you compete with and decide which changes deserve action. See the competitor-monitoring workflow.
Seen on the storefront, not guessed
If Shoplist shows Theo on a store, it’s there. Every count on this page traces to code found on a live storefront, re-checked on every crawl.
Code-level
Found in the storefront’s own code
Shoplist matches the scripts, app blocks and pixels Theo loads on each live storefront. No surveys, no developer-reported numbers, no model guessing installs from review counts.
Re-checked, so the count stays current
Shoplist keeps crawling the same storefronts. A store that uninstalls Theo leaves the count on the next crawl, so you read today’s install base, not a high-water mark.
Daily
The App Store, read every day
Rank, reviews, pricing and every listing edit are captured daily, so a price change or a ranking slip shows up here the day it ships.
Two public sources, labelled on every section. Store data last checked .
Read the full methodologyQuestions about Theo
Straight answers from the same data as the rest of this page. The full store list answers the rest.
Has Shoplist detected stores using Theo yet?
Shoplist has not yet found reliable public storefront evidence for Theo. The page tracks first merchant evidence as it appears.
What does first-adopter watch mean?
It means Shoplist is monitoring launch context, first storefront-detectable merchant evidence, pricing, and listing changes.
Can I get alerts when stores start using Theo?
Yes. Create a watchlist to get alerted when Shoplist finds public merchant evidence for Theo.
Go beyond Theo
Its closest rival, its developer and the charts it competes on, from the same data.
- Theo vs ShopedgeDetected stores, store movement, ratings and pricing side by side.
- The Growth CollectiveEvery app The Growth Collective publishes, with their detected reach.
- Top apps by categoryThe ten apps gaining the most detected installs in each category.
- All Shopify appsBrowse every app Shoplist tracks, by category, rating, and reach.
Keep watching Theo.
Get alerted on first storefront installs, review spikes, pricing changes, and listing edits.
