Shopalytics vs Theo
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Feb 19, 2026 for Shopalytics, Oct 20, 2026 for Theo.
The short answer
- Shopalytics lists 17 features Theo’s listing doesn’t mention, including Abandoned cart, AI insights, Analytics dashboard.
Head to head
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureStraightforward chat to answer any question about your store's data! Just type your question, and Shopalytics will get the answer for you! No need to pull reports or craft your own analysis. Shopalytics does it all for you. Integrates with Google Analytics (and more in the works -- Klayviyo, Meta, Google ads).
Theo is an AI assistant for ecommerce teams. Once you connect your store, your team asks questions in plain language and gets answers from live store data, without opening a dashboard or building a report. Ask how sales are trending, which products are low on stock, or what a vendor's catalog looks like. Theo reads your Shopify analytics, product catalog, and inventory levels, then replies with the numbers.
- Easy-to-use chat interface to answer any question about your shopify data!
- Integrates with Google Analytics (more integrations coming! Klaviyo, Meta)
- Quickly generate insights and follow up analyses
- See current stock by product, variant, and location, including low stock
- Ask about sales, orders, and store performance in plain language
- Look up products, variants, SKUs, prices, and vendors instantly
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Shopalytics |  Theo |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Shopalytics | Theo |
|---|---|---|
| App Store rating | Not published | Not published |
| App Store reviews | Not published | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Shopalytics | Theo |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | No monthly plan listed | No monthly plan listed |
| Longest free trial | Not listed | Not listed |
| Plans listed | Not published | Not published |
Listing
| Measure | Shopalytics | Theo |
|---|---|---|
| Shopify category rank | #1215 | #242(ahead) |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Sep 24, 2025 | Aug 3, 2026 |
| Languages | 1 | 1 |
| Developer | Hercules Labs | The Growth Collective |
FAQ
Shopalytics and Theo: common questions
- What features does each app list that the other doesn’t?
- Shopalytics lists 17 the others don’t mention, such as Abandoned cart, AI insights, Analytics dashboard, Checkout analytics. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Feb 19, 2026 for Shopalytics, Oct 20, 2026 for Theo; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Feb 19, 2026 for Shopalytics, Oct 20, 2026 for Theo. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.