Shogun ‑ Personalization vs UTM Customizer
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026 for Shogun, Oct 13, 2026 for UTM Customizer.
The short answer
- Only Shogun lists a free plan. Paid plans start at $199/month for Shogun and $24.99/month for UTM Customizer.
Head to head
![ALLIES [North America]](/_next/image?url=https%3A%2F%2Fassets.shoplist.co%2Ffiles%2Ffiles%2F339879291_765938461809025_2666285190243404180_n_1725675801084.jpg&w=64&q=50)
- United States
- United Kingdom
- Singapore
Dev Stores
- · Advanced Analytics Reporting
- · Custom Audience Segmentation
- · Unlimited Personalizations
Pro
- · Advanced Analytics Reporting
- · Custom Audience Segmentation
- · Unlimited Personalizations
Basic
- · Basic onboarding assistance
- · Email support
- · Prebuilt sections + custom HTML, CSS, JS
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureSimplify landing page personalization with Shogun Personalization. Easily deliver tailored page experiences to defined audiences, no code required. Segment by location, referral source, login status, return visits, and more. Build and manage content variations directly in your store’s native editor.
Personalize your shopping experience by showing customized content based on UTM parameters (URL tags or variables). No coding? No problem—use our wide range of premade theme sections. Want full control? Customize with HTML, JS, and CSS. Works seamlessly with any theme and takes just minutes to set up. Create custom experiences including page banners, hero images, text blocks, and even discount codes.
- Campaigns - Create pages to match UTM links of important marketing campaigns
- Custom Audiences - Target customers based on referrer, location, device and more
- Native - Create page variants within the native Shopify editor
- Analytics - Track impact of personalization on key metrics for your store
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Shogun |  UTM Customizer |
|---|---|---|
| Detected stores | 43 | Not published |
| Net store change, 28 days | +1 | 0 |
| Stores added, 28 days | 1 | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Not published |
| Top store countries | United States, United Kingdom, Singapore | Not published |
Reviews
| Measure | Shogun | UTM Customizer |
|---|---|---|
| App Store rating | Not published | Not published |
| App Store reviews | Not published | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Shogun | UTM Customizer |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $199/month | $24.99/month(ahead) |
| Longest free trial | 14 days | 14 days |
| Plans listed | 2 | 1 |
Listing
| Measure | Shogun | UTM Customizer |
|---|---|---|
| Shopify category rank | #151(ahead) | #219 |
| Shopify App Charts | #8 in Site optimization - Other | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Apr 17, 2025 | Mar 31, 2025 |
| Languages | 1 | 1 |
| Developer | Shogun Labs, Inc. | Jolt E-Commerce |
FAQ
Shogun and UTM Customizer: common questions
- Is Shogun or UTM Customizer cheaper?
- Only Shogun lists a free plan. Paid plans start at $199/month for Shogun and $24.99/month for UTM Customizer. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026 for Shogun, Oct 13, 2026 for UTM Customizer; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026 for Shogun, Oct 13, 2026 for UTM Customizer. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.