Selly vs Theo
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for Selly, Oct 20, 2026 for Theo.
The short answer
- Only Selly lists a free plan.
- Selly lists 3 features Theo’s listing doesn’t mention, including AI insights, Custom dashboards, Notifications.
Head to head
Selly FREE
- · 50 consultas al mes
- · Consultas en texto en inglés y español
- · Ventas, pedidos y métricas básicas
Selly PRO
- · Análisis de productos más vendidos
- · Consultas de texto ilimitadas
- · Gráficos visuales
- · Mensajes de voz
- · Resúmenes semanales
- · Seguimiento de objetivos de ventas
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureControla tus ventas sin salir de Telegram. Haz preguntas y obtén respuestas al instante. Selly es tu asistente de ventas de Shopify en Telegram. Olvídate de entrar en tu panel: simplemente pregúntale lo que quieras saber. “¿Cuánto he vendido hoy?” “¿Cuáles han sido mis productos más vendidos esta semana?” “Enséñame un gráfico de ventas de diciembre.” Puedes usar Selly en inglés o en español, según prefieras.
Theo is an AI assistant for ecommerce teams. Once you connect your store, your team asks questions in plain language and gets answers from live store data, without opening a dashboard or building a report. Ask how sales are trending, which products are low on stock, or what a vendor's catalog looks like. Theo reads your Shopify analytics, product catalog, and inventory levels, then replies with the numbers.
- Ask sales questions in plain English or Spanish - no dashboards needed
- Get instant answers: revenue, orders, top products, and more
- Daily summaries delivered to your Telegram every evening
- Voice support: just talk to check your sales on the go
- See current stock by product, variant, and location, including low stock
- Ask about sales, orders, and store performance in plain language
- Look up products, variants, SKUs, prices, and vendors instantly
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Selly |  Theo |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Selly | Theo |
|---|---|---|
| App Store rating | Not published | Not published |
| App Store reviews | Not published | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
FAQ
Selly and Theo: common questions
- Is Selly or Theo cheaper?
- Only Selly lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Selly lists 3 the others don’t mention, such as AI insights, Custom dashboards, Notifications. Theo lists 2 the others don’t mention, such as Custom reports, Funnel analysis. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for Selly, Oct 20, 2026 for Theo; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for Selly, Oct 20, 2026 for Theo. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.