RudderStack vs RudderStack Pixel
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Apr 8, 2026 for RudderStack, Nov 8, 2026 for RudderStack Pixel.
The short answer
- RudderStack Pixel lists 4 features RudderStack’s listing doesn’t mention, including Activity tracking, Event tracking, Pixel tracking.
Head to head
All your customer data pipelines in one platform
- United States
- Germany
- United Kingdom
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · This app is completely free to use.
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureConnect your Shopify store with RudderStack. Track e-commerce event data like product purchased, product viewed, and more from Shopify and send it to your preferred tooling platforms via RudderStack. Track near real-time events via the Shopify store and backend to capture customer touchpoints related to your users' activities in Shopify.
Rudderstack Pixel is the novel way of collecting Shopify client side & server side events and send them 150+ destinations in real time. Popular destinations such are GA4, Facebook ads, Google Ads, Tiktok ads, Klaviyo, Braze, Amplitude, Mixpanel are all supported. Merchants can track their customer actions and build a unified customer 360 table in the warehouse using Rudderstack platform.
- Sync event data to 200+ destinations in near real-time from your store.
- Bring every user touch point seamlessly to your warehouse for richer analysis.
- Control all your customer data with our privacy-focused offerings.
- Collect client side & server side events through Shopify pixel & webhooks.
- Send these events to 150+ destinations in real time.
- Popular destinations includes GA4, Facebook, Klaviyo, Bigquery, Snowflake, Braze
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  RudderStack |  RudderStack Pixel |
|---|---|---|
| Detected stores | Not published | 39 |
| Net store change, 28 days | 0 | +1 |
| Stores added, 28 days | Not enough data | 1 |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Health & Beauty, Apparel & Accessories, Food, Beverages & Tobacco |
| Top store countries | Not published | United States, Germany, United Kingdom |
Reviews
| Measure | RudderStack | RudderStack Pixel |
|---|---|---|
| App Store rating | 4.3 ★ | Not published |
| App Store reviews | 3 | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | RudderStack | RudderStack Pixel |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | No monthly plan listed | No monthly plan listed |
| Longest free trial | Not listed | Not listed |
| Plans listed | Not published | 1 |
Listing
| Measure | RudderStack | RudderStack Pixel |
|---|---|---|
| Shopify category rank | Not enough data | #490 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Feb 21, 2022 | Nov 13, 2024 |
| Languages | 1 | 1 |
| Developer | RudderStack Inc. | RudderStack Inc. |
FAQ
RudderStack and RudderStack Pixel: common questions
- What features does each app list that the other doesn’t?
- RudderStack Pixel lists 4 the others don’t mention, such as Activity tracking, Event tracking, Pixel tracking, Real-time tracking. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Apr 8, 2026 for RudderStack, Nov 8, 2026 for RudderStack Pixel; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Apr 8, 2026 for RudderStack, Nov 8, 2026 for RudderStack Pixel. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.