Repeat Customer Insights vs The Second Order
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 14, 2026 for Repeat Customer Insights, Oct 13, 2026 for The Second Order.
The short answer
- Paid plans start at $59/month for Repeat Customer Insights and $10/month for The Second Order.
- Repeat Customer Insights lists 10 features The Second Order’s listing doesn’t mention, including Activity tracking, Custom dashboards, Custom reports.
Head to head
Better repeat customer retention via RFM, cohorts and segments
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Entrepreneur
- · Automatic Customer Segmenting
- · Customer Cohorts (12 mo)
- · Focus Dashboards
- · Order Sequencing (2 years)
- · Product Analysis
- · RFM Analysis and Segmenting
Growth
- · Adds:
- · Customer Cohorts (full history)
- · Order Sequencing (all, 5 years)
- · Product Reorder Analysis
- · Segment by 11 popular sales channels
- · Tag customers
Peak
- · API access
- · Adds:
- · Order Sequencing Analysis (all historic)
- · Premium support
- · Segment by 50 popular sales channels
- · Store Analysis (all historic drilldowns)
Repeat Healthcheck
- · Connect repeat rate across variables
- · Customer Cohorts wise repeat
- · Customer repeat rate and repeat revenue
- · Discount vs Repeat
- · New versus repeat revenue trends
- · Order Stage repeat funnel O1, O2, O3+
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureFor shops selling CPG and other consumable goods: have your customer behavior analyzed to calculate dozens of metrics and give you actionable advice around finding and keeping loyal customers. Automatically builds customer segments so your marketing hits the right customers, at the right time. Sends that back to Shopify via tagging or Klaviyo for an integrated view of your customer base.
Scaling on the wrong product drains capital fast. Standard dashboards mislead you by mixing brand-new buyers with mature cohorts. This app gives you operational clarity to invest marketing spend with confidence. Know exactly which campaigns build long-term customer contribution. Stop pausing winning ads during temporary datalags. Catch margin erosion early when repeat sales rely on heavy discounts.
- Advice tailored to your metrics and performance highlighting your opportunities
- Dashboards for loyal customers, getting repeat customers, downturns
- Customer Segmenting with RFM, grading, cohorts, and visual customer grids
- Learn how products influence customer lifetime behavior and AOV, LTV, and RPR
- Shows you the important info why customers aren't coming back for a second order
- Identifies which retention condition is blocking your second purchase
- Prioritises recommendations so you: product, timing, recall, friction, or switch
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Repeat Customer Insights |  The Second Order |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Repeat Customer Insights | The Second Order |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 14 | Not published |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Repeat Customer Insights | The Second Order |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $59/month | $10/month(ahead) |
| Longest free trial | 14 days | 7 days |
| Plans listed | 3 | 1 |
Listing
| Measure | Repeat Customer Insights | The Second Order |
|---|---|---|
| Shopify category rank | #561(ahead) | #595 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | May 30, 2016 | Jul 30, 2026 |
| Languages | 1 | 1 |
| Developer | Little Stream Software | Meduit Labs |
FAQ
Repeat Customer Insights and The Second Order: common questions
- Is Repeat Customer Insights or The Second Order cheaper?
- Paid plans start at $59/month for Repeat Customer Insights and $10/month for The Second Order. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Repeat Customer Insights lists 10 the others don’t mention, such as Activity tracking, Custom dashboards, Custom reports, Data export. The Second Order lists 5 the others don’t mention, such as Abandoned cart, AI insights, Checkout analytics, Profit insights. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 14, 2026 for Repeat Customer Insights, Oct 13, 2026 for The Second Order; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 14, 2026 for Repeat Customer Insights, Oct 13, 2026 for The Second Order. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.