Repeat Customer Insights vs WinBack Customer CRM :)
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 14, 2026 for Repeat Customer Insights, Oct 25, 2026 for WinBack Customer CRM :).
The short answer
- Paid plans start at $59/month for Repeat Customer Insights and $30/month for WinBack Customer CRM :).
- Repeat Customer Insights lists 9 features WinBack Customer CRM :)’s listing doesn’t mention, including Activity tracking, Benchmarking, Custom dashboards.
Head to head
Better repeat customer retention via RFM, cohorts and segments
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Entrepreneur
- · Automatic Customer Segmenting
- · Customer Cohorts (12 mo)
- · Focus Dashboards
- · Order Sequencing (2 years)
- · Product Analysis
- · RFM Analysis and Segmenting
Growth
- · Adds:
- · Customer Cohorts (full history)
- · Order Sequencing (all, 5 years)
- · Product Reorder Analysis
- · Segment by 11 popular sales channels
- · Tag customers
Peak
- · API access
- · Adds:
- · Order Sequencing Analysis (all historic)
- · Premium support
- · Segment by 50 popular sales channels
- · Store Analysis (all historic drilldowns)
Pro
- · 12 ready-made customer groups
- · All your past orders, no time limit
- · CSV export and priority support
- · Customer Score and VIP Levels
- · Email marketing tools and bulk actions
- · Mailchimp and Klaviyo sync
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureFor shops selling CPG and other consumable goods: have your customer behavior analyzed to calculate dozens of metrics and give you actionable advice around finding and keeping loyal customers. Automatically builds customer segments so your marketing hits the right customers, at the right time. Sends that back to Shopify via tagging or Klaviyo for an integrated view of your customer base.
WinBack looks at your Shopify orders and sorts every customer into simple groups like Best Customers, New, Going Quiet and Gone. Every customer gets a score from 0 to 100, so you see who matters most at a glance. You also see who hasn't bought in a while, before you lose them. Send any group to Mailchimp or Klaviyo with one click. It sets itself up right after install. No spreadsheets, no setup.
- Advice tailored to your metrics and performance highlighting your opportunities
- Dashboards for loyal customers, getting repeat customers, downturns
- Customer Segmenting with RFM, grading, cohorts, and visual customer grids
- Learn how products influence customer lifetime behavior and AOV, LTV, and RPR
- RFM segmentation: group customers into 12 segments based on purchase behavior
- Churn risk scoring: identify at-risk customers before they stop buying
- Customer lifetime value, DNA score, and tier tracking for every customer
- Revenue trends, top products, and repeat purchase rate dashboard
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Repeat Customer Insights |  WinBack Customer CRM :) |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Repeat Customer Insights | WinBack Customer CRM :) |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 14 | Not published |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Repeat Customer Insights | WinBack Customer CRM :) |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $59/month | $30/month(ahead) |
| Longest free trial | 14 days | 7 days |
| Plans listed | 3 | 1 |
Listing
| Measure | Repeat Customer Insights | WinBack Customer CRM :) |
|---|---|---|
| Shopify category rank | #568(ahead) | #1434 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | May 30, 2016 | May 26, 2026 |
| Languages | 1 | 1 |
| Developer | Little Stream Software | Foysal Solutions |
FAQ
Repeat Customer Insights and WinBack Customer CRM :): common questions
- Is Repeat Customer Insights or WinBack Customer CRM :) cheaper?
- Paid plans start at $59/month for Repeat Customer Insights and $30/month for WinBack Customer CRM :). Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Repeat Customer Insights lists 9 the others don’t mention, such as Activity tracking, Benchmarking, Custom dashboards, Custom reports. WinBack Customer CRM :) lists 1 the others don’t mention, such as Profit insights. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 14, 2026 for Repeat Customer Insights, Oct 25, 2026 for WinBack Customer CRM :); estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 14, 2026 for Repeat Customer Insights, Oct 25, 2026 for WinBack Customer CRM :). Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.