Prism: Ad Attribution & CAPI vs TrueTracked: Ad Attribution
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026.
The short answer
- TrueTracked is detected on 2.2× as many Shopify stores as Prism: 31 vs 14 as of Nov 9, 2026.
- On the Shopify App Store: Prism 5.0 from 5 reviews and TrueTracked 5.0 from 20 reviews.
- Paid plans start at $29/month for Prism and $39/month for TrueTracked.
- Prism lists 4 features TrueTracked’s listing doesn’t mention, including AI insights, Cohort analysis, Custom dashboards.
Head to head
- Singapore
- Australia
- Hong Kong
- United States
- Germany
- Lithuania
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Startup
Growth
Scale
TrueSignal 500
- · 1 custom tracking domain
- · 1 pixel per platform
- · Server-Side Conversion Tracking
- · Up to 500 orders per month
Standard 50K
- · 3 Meta & TikTok pixels
- · Full analytics & attribution
- · Full customer journey tracking
- · Unlimited orders
- · Up to $50K monthly revenue
TrueSignal 2K
- · 1 custom tracking domain
- · 1 pixel per platform
- · Server-side conversion tracking
- · Up to 2,000 orders per month
Standard 100K
- · 3 Meta & TikTok pixels
- · Full analytics & attribution
- · Full customer journey tracking
- · Unlimited orders
- · Up to $100K monthly revenue
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featurePrism ties each Shopify order to the channel, campaign, ad set and ad that drove it. A first-party pixel and server-side tracking capture the journey. When a browser blocks the pixel, Prism rebuilds it from Shopify order data. Compare six attribution models or build your own, and send purchases to Meta Conversions API and Google Ads so they optimize on real sales.
TrueTracked gives Shopify merchants accurate ad attribution by collecting first-party data directly from their storefront. It tracks the full customer journey from ad click to purchase across devices, even with ad blocker or iOS restrictions.
- Multi-touch attribution (event tracking, custom & proprietary models)
- Real-time customer journey (marketing channels)
- P&L view & tracking (customizable cost buckets)
- RoAS tracking (integrates with Meta and Google Ads)
- First-party attribution that works with ad blockers and iOS restrictions
- Multi-touch customer journey tracking from first ad click to purchase
- Server-side conversion data sent to Meta, Google Ads, and TikTok APIs
- Real-time ROAS, revenue, and profit dashboard across all ad channels
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Prism |  TrueTracked |
|---|---|---|
| Detected stores | 14 | 31(ahead) |
| Net store change, 28 days | 0 | +1 |
| Stores added, 28 days | Not enough data | 1 |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Home & Garden, Food, Beverages & Tobacco, Vehicles & Parts | Home & Garden, Apparel & Accessories, Arts & Entertainment |
| Top store countries | Singapore, Australia, Hong Kong | United States, Germany, Lithuania |
Reviews
| Measure | Prism | TrueTracked |
|---|---|---|
| App Store rating | 5.0 ★ | 5.0 ★ |
| App Store reviews | 5 | 20(ahead) |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Prism | TrueTracked |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $29/month(ahead) | $39/month |
| Longest free trial | 14 days | 14 days |
| Plans listed | 3 | 4 |
Listing
| Measure | Prism | TrueTracked |
|---|---|---|
| Shopify category rank | #116 | #72 |
| Shopify App Charts | Not on this week’s charts | #17 on Rookies in Analytics |
| Built for Shopify | No | No |
| Launched | May 14, 2026 | May 12, 2026 |
| Languages | 1 | 1 |
| Developer | Prism Data Labs Private Limited | TrueTracked LLC |
FAQ
Prism and TrueTracked: common questions
- Which is more popular, Prism or TrueTracked?
- TrueTracked is detected on 2.2× as many Shopify stores as Prism: 31 vs 14 as of Nov 9, 2026.
- Is Prism or TrueTracked cheaper?
- Paid plans start at $29/month for Prism and $39/month for TrueTracked. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Prism or TrueTracked?
- On the Shopify App Store: Prism 5.0 from 5 reviews and TrueTracked 5.0 from 20 reviews.
- What features does each app list that the other doesn’t?
- Prism lists 4 the others don’t mention, such as AI insights, Cohort analysis, Custom dashboards, Data export. TrueTracked lists 4 the others don’t mention, such as Activity tracking, Checkout analytics, GDPR compliance, Segmentation. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.