Prism: Ad Attribution & CAPI vs TrueROAS ‑ AI Ad Attribution
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026.
The short answer
- TrueROAS is detected on 23× as many Shopify stores as Prism: 321 vs 14 as of Nov 9, 2026.
- On the Shopify App Store: Prism 5.0 from 5 reviews and TrueROAS 4.7 from 97 reviews.
- Paid plans start at $29/month for Prism and $199/month for TrueROAS.
- Prism lists 4 features TrueROAS’s listing doesn’t mention, including Cohort analysis, Custom dashboards, Data export.
Head to head
- Singapore
- Australia
- Hong Kong
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Startup
Growth
Scale
Free
Pro
Pro
Pro
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featurePrism ties each Shopify order to the channel, campaign, ad set and ad that drove it. A first-party pixel and server-side tracking capture the journey. When a browser blocks the pixel, Prism rebuilds it from Shopify order data. Compare six attribution models or build your own, and send purchases to Meta Conversions API and Google Ads so they optimize on real sales.
Never miss an order again. Know exactly where your revenue came from. Leverage True Data to save ad spend and gain an extreme competitive advantage. Data updates frequently so you can scale fast and predictably while being GDPR compliant, then track your profits for your ads and send the data back via conversion api and enhanced conversions to optimize ads passively.
- Multi-touch attribution (event tracking, custom & proprietary models)
- Real-time customer journey (marketing channels)
- P&L view & tracking (customizable cost buckets)
- RoAS tracking (integrates with Meta and Google Ads)
- AI Ad Tracking & Attribution
- Customer Journeys for each order
- Creative Breakdown
- Product Analysis
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Prism |  TrueROAS |
|---|---|---|
| Detected stores | 14 | 321(ahead) |
| Net store change, 28 days | 0 | +1 |
| Stores added, 28 days | Not enough data | 5 |
| Big-brand share | Not enough data | 13% |
| Top store categories | Home & Garden, Food, Beverages & Tobacco, Vehicles & Parts | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | Singapore, Australia, Hong Kong | United States, United Kingdom, Australia |
Reviews
| Measure | Prism | TrueROAS |
|---|---|---|
| App Store rating | 5.0 ★(ahead) | 4.7 ★ |
| App Store reviews | 5 | 97(ahead) |
| New reviews, 28 days | Not enough data | 3 |
| Reviewers a year or more in | Not enough data | 5% |
FAQ
Prism and TrueROAS: common questions
- Which is more popular, Prism or TrueROAS?
- TrueROAS is detected on 23× as many Shopify stores as Prism: 321 vs 14 as of Nov 9, 2026.
- Is Prism or TrueROAS cheaper?
- Paid plans start at $29/month for Prism and $199/month for TrueROAS. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Prism or TrueROAS?
- On the Shopify App Store: Prism 5.0 from 5 reviews and TrueROAS 4.7 from 97 reviews.
- What features does each app list that the other doesn’t?
- Prism lists 4 the others don’t mention, such as Cohort analysis, Custom dashboards, Data export, Profit insights. TrueROAS lists 1 the others don’t mention, such as GDPR compliance. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.