Origin: Attribution & Profit vs Prism: Ad Attribution & CAPI
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026.
The short answer
- Origin is detected on 6.9× as many Shopify stores as Prism: 96 vs 14 as of Nov 9, 2026.
- On the Shopify App Store: Origin 5.0 from 34 reviews and Prism 5.0 from 5 reviews.
- Paid plans start at $29/month for Origin and $29/month for Prism.
- Prism lists 8 features Origin’s listing doesn’t mention, including AI insights, Cohort analysis, Custom dashboards.
Head to head
- United States
- Czechia
- India
- Singapore
- Australia
- Hong Kong
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Pro
- · 1-year attribution window
- · 2,000 orders/month
- · Custom costs & profit tracking
- · MCP server
- · Meta Ads & Google Ads integration
- · Multi-touch attribution
Platinum
- · 1-year attribution window
- · 10,000 orders/month
- · Custom costs & profit tracking
- · MCP server
- · Meta Ads & Google Ads integration
- · Multi-touch attribution
Startup
Growth
Scale
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureOrigin improves your order attribution data and tracks more orders than regular analytics. Beat ad blockers, cookie banners, and iOS 14 limitations with our server side attribution system. Get metrics you can't normally see: LTV, new vs. return customers, net profit, and true ROAS (including LTV) for each ad, campaign, & UTM link.
Prism ties each Shopify order to the channel, campaign, ad set and ad that drove it. A first-party pixel and server-side tracking capture the journey. When a browser blocks the pixel, Prism rebuilds it from Shopify order data. Compare six attribution models or build your own, and send purchases to Meta Conversions API and Google Ads so they optimize on real sales.
- Reliable and accurate UTM analytics
- Instant order attribution - no need to wait days to see results
- Quickly find your top-performing sources and campaigns
- Generate UTM links and snippets that plug directly into FB Ads
- Multi-touch attribution (event tracking, custom & proprietary models)
- Real-time customer journey (marketing channels)
- P&L view & tracking (customizable cost buckets)
- RoAS tracking (integrates with Meta and Google Ads)
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Origin |  Prism |
|---|---|---|
| Detected stores | 96(ahead) | 14 |
| Net store change, 28 days | +4 | 0 |
| Stores added, 28 days | 4 | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Health & Beauty, Sporting Goods, Apparel & Accessories | Home & Garden, Food, Beverages & Tobacco, Vehicles & Parts |
| Top store countries | United States, Czechia, India | Singapore, Australia, Hong Kong |
Reviews
| Measure | Origin | Prism |
|---|---|---|
| App Store rating | 5.0 ★ | 5.0 ★ |
| App Store reviews | 34(ahead) | 5 |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
FAQ
Origin and Prism: common questions
- Which is more popular, Origin or Prism?
- Origin is detected on 6.9× as many Shopify stores as Prism: 96 vs 14 as of Nov 9, 2026.
- Is Origin or Prism cheaper?
- Paid plans start at $29/month for Origin and $29/month for Prism. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Origin or Prism?
- On the Shopify App Store: Origin 5.0 from 34 reviews and Prism 5.0 from 5 reviews.
- What features does each app list that the other doesn’t?
- Prism lists 8 the others don’t mention, such as AI insights, Cohort analysis, Custom dashboards, Lifetime value (LTV). A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.