Orderly Emails ‑ Templates App vs Smart Emails

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 7, 2026 for Orderly Emails, Nov 6, 2026 for Smart Emails.

The short answer

  • Only Smart Emails lists a free plan.
  • Orderly Emails lists 5 features Smart Emails’s listing doesn’t mention, including Abandoned cart, Bulk editing, Custom code.

Head to head

App Store reviews

Orderly Emails: 780
Smart Emails: —

New reviews, 28 days

Orderly Emails: 9
Smart Emails: —
Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch

Customize your email designs to match your brand and sell more

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Categories
  • Email marketing
  • Abandoned cart
  • Email marketing
  • Abandoned cart
Languages
  • English
  • German
  • English
  • Spanish
  • Hindi
  • +21 more
Launched
Mar 28, 2016
Jun 16, 2026
Built for Shopify
Not badged
Not badged
Reviews per month
18 last full month
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Detected stores
0active installs
0active installs
Most common store size
—
—
Top countries
—
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Momentum

New reviews each month

Review pace is the clearest public read on how fast an app is winning new merchants.

050100NovJanMarMayJulSepOctOrderly Emails ‑ Templates App: 30 reviews in November 2025Orderly Emails ‑ Templates App: 16 reviews in December 2025Orderly Emails ‑ Templates App: 27 reviews in January 2026Orderly Emails ‑ Templates App: 16 reviews in February 2026Orderly Emails ‑ Templates App: 65 reviews in March 2026Orderly Emails ‑ Templates App: 45 reviews in April 2026Orderly Emails ‑ Templates App: 17 reviews in May 2026Orderly Emails ‑ Templates App: 8 reviews in June 2026Orderly Emails ‑ Templates App: 11 reviews in July 2026Orderly Emails ‑ Templates App: 11 reviews in August 2026Orderly Emails ‑ Templates App: 8 reviews in September 2026Orderly Emails ‑ Templates App: 18 reviews in October 2026
Orderly EmailsSmart EmailsCompleted months only
Free options
Free planFree trial
Free planFree trial
Monthly range
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—
Plans
FreeFree to install
Try before you buy. Each email theme $99 / year – includes all Shopify email templates and 24/7 support.
  • · 24/7 customer support
  • · 40+ Shopify email templates included
  • · Built-in sales-boosting email features
  • · Easy to use, no coding required
  • · Emails optimized for mobile & desktop
  • · Full editor, including Magic Designer
FreeFree
  • · 30 professional design presets
  • · Auto-save, never lose your work
  • · Design & preview all 53 templates
  • · Edit text, colors & footer anytime
  • · Export 5 templates to your store
  • · Full visual editor, no code
Annual$79/year
  • · Built-in discounts & gift cards
  • · Everything in Free, plus:
  • · Export all 53 notification emails
  • · Instant live changes, no re-export
  • · Priority support
  • · Product upsells & recommendations
Coverage
21 of 24 features88%
19 of 24 features79%
Unique strengths
  • Abandoned cart
  • Bulk editing
  • Custom code
  • Email campaigns
  • +1 more
  • A/B testing
  • Automations
  • Promotions
Email marketing
88%21/24
79%19/24
Campaign types
92%11/12
75%9/12
Managing campaigns
83%10/12
83%10/12
5163onlybothonly
Orderly EmailsSmart Emails24 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature
Works with also listed by another
  • Order Printer Pro
  • POS retail app
  • Store Pickup + Delivery
  • SendOwl
  • Tracktor Order Tracking
  • OrderlyPrint
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How it sells itself

Still using Shopify’s standard email template designs? Orderly Emails boosts your brand, sales and email marketing with customizable templates for every email notification Shopify sends - order confirmation email, shipping confirmation email, abandoned cart etc. Quickly customize with your logo, styles, email marketing sections, discounts & recommended products.

30 professional presets. A visual editor for all 52 notification emails — no code needed. Change a color, text, or marketing section — live instantly across all templates. No re-export needed. Add discounts, product recommendations, gift cards, featured products, reorder buttons, or a message banner to turn every email into a sales channel.

Key points
  • Polished brand experience: upgrade from dull, standard Shopify email templates
  • Custom in a click: instantly add logo, colors and fonts with Magic Designer tool
  • Sell More: insert post purchase discounts, product recommendations and upsells
  • No limits: Multi-currency, quick translation & country settings all supported
  • 30 presets, full visual editor — design every notification email, no code
  • One change updates all 53 emails instantly — no re-export needed
  • Add discounts, product recommendations, gift cards, or banners to any email
  • 26 languages — select one, everything translates and installs automatically
Screenshots
Order emails: from basic to branded
OrderlyEmails: Boost upsells and loyalty with discountsOrderlyEmails: Custom order email templates in a clickOrderlyEmails: Sell worldwide, with translation & multi-currency
Every Shopify notification email in one brand style
Smart Emails design presets for Shopify notificationsBranded Shopify order confirmation email on a phoneEdit logo, style and colors — live across all emails

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureOrderly EmailsSmart Emails
Detected storesNot publishedNot published
Net store change, 28 days0estimated0estimated
Stores added, 28 daysNot enough dataNot enough data
Big-brand shareNot enough dataNot enough data
Top store categoriesNot publishedNot published
Top store countriesNot publishedNot published

Reviews

MeasureOrderly EmailsSmart Emails
App Store rating3.8 ★Not published
App Store reviews780Not published
New reviews, 28 days9Not enough data
Reviewers a year or more in79%Not enough data

Pricing

MeasureOrderly EmailsSmart Emails
Free planNot listedYes
Lowest paid monthly planNo monthly plan listedNo monthly plan listed
Longest free trialNot listedNot listed
Plans listed12

Listing

MeasureOrderly EmailsSmart Emails
Shopify category rank#42(ahead)in Email marketing#129in Email marketing
Shopify App Charts#13 on Featured by Shopify in Email marketingNot on this week’s charts
Built for ShopifyNoNo
LaunchedMar 28, 2016Jun 16, 2026
Languages1English25German, English, Spanish
DeveloperFORSBERG+two ApSSaul Studio.

FAQ

Orderly Emails and Smart Emails: common questions

Is Orderly Emails or Smart Emails cheaper?
Only Smart Emails lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
What features does each app list that the other doesn’t?
Orderly Emails lists 5 the others don’t mention, such as Abandoned cart, Bulk editing, Custom code, Email campaigns. Smart Emails lists 3 the others don’t mention, such as A/B testing, Automations, Promotions. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 7, 2026 for Orderly Emails, Nov 6, 2026 for Smart Emails; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 7, 2026 for Orderly Emails, Nov 6, 2026 for Smart Emails. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.