OptiLens vs TraceLens
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 19, 2026 for OptiLens, Oct 13, 2026 for TraceLens.
The short answer
- Both list a free plan. Paid plans start at $29/month for OptiLens and $9/month for TraceLens.
Head to head
Free
- · 1 store audit
- · AI crawler access check
- · CRO score out of 100
- · Top issues preview
Starter
- · 4 audits per month
- · AI crawler access by model
- · Copy a prompt for each fix
- · Facebook and X share preview
- · Full report and exports
Growth
- · 30 audits per month
- · AI crawler access by model
- · Copy a prompt for each fix
- · Facebook and X share preview
- · Full report and exports
- · Revenue impact estimate
Free
- · 1 audits per month
- · Best practices audit
- · Lighthouse performance, SEO & accessibil
Starter
- · Audit history, compare & PDF export
- · GEO discoverability analysis
- · Hyper checkout funnel audit
- · Lighthouse performance, SEO & accessibil
- · Theme code inspector
- · Unlimited store audits
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureOptiLens reads your live store and scores conversion health out of 100. Six checks: UX, copy, SEO, speed, persuasion, and store context. Issues are ranked by impact. Each issue names a change and cites AIDA, Cialdini, E-E-A-T, Core Web Vitals, or WCAG. It shows if AI answer engines can read the store. On paid plans, copy a prompt for each fix. Growth adds Facebook and X share previews.
Trace Lens runs comprehensive store audits from Shopify Admin. Reports combine Lighthouse performance and SEO scores, a read-only theme code scan, discoverability checks for generative search, and an automated product-to-checkout review. See what to fix first in one report instead of using separate tools or hiring an agency for a single review.
- Audit UX, copy, SEO, speed, and persuasion in one pass, ranked into one list
- Each issue includes a specific change to make. OptiLens does not edit themes
- Track Core Web Vitals (LCP, CLS, INP) against Google's official thresholds
- See estimated revenue at risk, marked as a benchmark estimate
- Lighthouse audits for mobile and desktop speed, SEO, and accessibility
- Theme code scan finds Liquid and layout issues affecting store performance
- Discoverability check shows how your store appears in AI-powered search
- Automated checkout audit tests your product page through to checkout
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  OptiLens |  TraceLens |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | OptiLens | TraceLens |
|---|---|---|
| App Store rating | Not published | Not published |
| App Store reviews | Not published | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
FAQ
OptiLens and TraceLens: common questions
- Is OptiLens or TraceLens cheaper?
- Both list a free plan. Paid plans start at $29/month for OptiLens and $9/month for TraceLens. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 19, 2026 for OptiLens, Oct 13, 2026 for TraceLens; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 19, 2026 for OptiLens, Oct 13, 2026 for TraceLens. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.