North Star Metric vs ThoughtMetric Analytics
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026.
The short answer
- ThoughtMetric Analytics is detected on 341× as many Shopify stores as North Star Metric: 341 vs 1 as of Nov 9, 2026.
- Only North Star Metric lists a free plan. Paid plans start at $99/month for North Star Metric and $99/month for ThoughtMetric Analytics.
- ThoughtMetric Analytics lists 8 features North Star Metric’s listing doesn’t mention, including Custom dashboards, Custom reports, Data export.
Head to head
Marketing attribution and performance tracking
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
Growth
Scale
p50k
- · Covers up to 50k pageviews per month.
p100k
- · Covers up to 100k pageviews per month.
p200k
- · Covers up to 200k pageviews per month.
p300k
- · Covers up to 300k pageviews per month.
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureMost attribution tools rely on cookies that Safari deletes after 7 days. North Star Metric uses server-side fingerprinting to identify returning visitors without cookies. Every match is verified server-side. No statistical modeling, no guesswork. When we say a Meta ad drove a purchase, we prove it. Install the tracking pixel in one click.
ThoughtMetric integrates with all of your marketing platforms so you can easily identify which marketing channels are working and which ones aren't. Don't settle for a world where all of your marketing data is siloed and every channel takes credit for the same conversion. With ThoughtMetric, you can see your true marketing ROI across all your digital channels.
- Server-side tracking that works after iOS 14 — no cookies needed
- First-touch and last-touch attribution across Meta, Google, and TikTok
- Real-time orders dashboard with customer RFM segmentation and cohort analysis
- Track the performance of all your marketing channels
- See where your customers are REALLY coming from
- Optimize ad spend and increase ROI
- Run post purchase "how did you hear about us" surveys.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  North Star Metric |  ThoughtMetric Analytics |
|---|---|---|
| Detected stores | 1 | 341(ahead) |
| Net store change, 28 days | 0 | +2 |
| Stores added, 28 days | Not enough data | 2 |
| Big-brand share | Not enough data | 27% |
| Top store categories | Apparel & Accessories | Health & Beauty, Apparel & Accessories, Sporting Goods |
| Top store countries | Not published | United States, United Kingdom, Australia |
Reviews
| Measure | North Star Metric | ThoughtMetric Analytics |
|---|---|---|
| App Store rating | Not published | 4.0 ★ |
| App Store reviews | Not published | 15 |
| New reviews, 28 days | Not enough data | 1 |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | North Star Metric | ThoughtMetric Analytics |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $99/month | $99/month |
| Longest free trial | Not listed | 14 days |
| Plans listed | 3 | 4 |
Listing
| Measure | North Star Metric | ThoughtMetric Analytics |
|---|---|---|
| Shopify category rank | Not enough data | #166 |
| Shopify App Charts | Not on this week’s charts | #19 on Big-brand picks in Analytics |
| Built for Shopify | No | No |
| Launched | May 25, 2026 | Nov 11, 2019 |
| Languages | 1 | 1 |
| Developer | North Star Metric | ThoughtMetric Inc. |
FAQ
North Star Metric and ThoughtMetric Analytics: common questions
- Which is more popular, North Star Metric or ThoughtMetric Analytics?
- ThoughtMetric Analytics is detected on 341× as many Shopify stores as North Star Metric: 341 vs 1 as of Nov 9, 2026.
- Is North Star Metric or ThoughtMetric Analytics cheaper?
- Only North Star Metric lists a free plan. Paid plans start at $99/month for North Star Metric and $99/month for ThoughtMetric Analytics. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- North Star Metric lists 3 the others don’t mention, such as AI insights, Cohort analysis, Segmentation. ThoughtMetric Analytics lists 8 the others don’t mention, such as Custom dashboards, Custom reports, Data export, Multi-store reports. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.