MP Tracking: GA4 Analytics vs RudderStack Pixel
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Sep 3, 2026 for MP Tracking, Nov 8, 2026 for RudderStack Pixel.
The short answer
- MP Tracking lists 2 features RudderStack Pixel’s listing doesn’t mention, including Checkout analytics, Page views.
Head to head
- United States
- Germany
- United Kingdom
Free
- · This app is completely free to use.
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureMP Tracking Pixel gives merchants a focused way to send storefront and checkout events to Google Analytics 4 without managing a custom tracking setup. It combines Shopify Web Pixels with server-side event delivery, so merchants can track key ecommerce actions, configure which events are sent, and align product item IDs with their reporting needs.
Rudderstack Pixel is the novel way of collecting Shopify client side & server side events and send them 150+ destinations in real time. Popular destinations such are GA4, Facebook ads, Google Ads, Tiktok ads, Klaviyo, Braze, Amplitude, Mixpanel are all supported. Merchants can track their customer actions and build a unified customer 360 table in the warehouse using Rudderstack platform.
- Track storefront and checkout events in GA4 with server-side delivery.
- Choose the ecommerce events that matter for your GA4 reports.
- Map product item IDs to match your GA4 and product feed data.
- Collect client side & server side events through Shopify pixel & webhooks.
- Send these events to 150+ destinations in real time.
- Popular destinations includes GA4, Facebook, Klaviyo, Bigquery, Snowflake, Braze
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  MP Tracking |  RudderStack Pixel |
|---|---|---|
| Detected stores | Not published | 39 |
| Net store change, 28 days | 0 | +1 |
| Stores added, 28 days | Not enough data | 1 |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Health & Beauty, Apparel & Accessories, Food, Beverages & Tobacco |
| Top store countries | Not published | United States, Germany, United Kingdom |
Reviews
| Measure | MP Tracking | RudderStack Pixel |
|---|---|---|
| App Store rating | Not published | Not published |
| App Store reviews | Not published | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | MP Tracking | RudderStack Pixel |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | No monthly plan listed | No monthly plan listed |
| Longest free trial | Not listed | Not listed |
| Plans listed | Not published | 1 |
Listing
| Measure | MP Tracking | RudderStack Pixel |
|---|---|---|
| Shopify category rank | #1018 | #490(ahead) |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Jul 30, 2026 | Nov 13, 2024 |
| Languages | 1 | 1 |
| Developer | Merchant Playbook | RudderStack Inc. |
FAQ
MP Tracking and RudderStack Pixel: common questions
- What features does each app list that the other doesn’t?
- MP Tracking lists 2 the others don’t mention, such as Checkout analytics, Page views. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Sep 3, 2026 for MP Tracking, Nov 8, 2026 for RudderStack Pixel; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Sep 3, 2026 for MP Tracking, Nov 8, 2026 for RudderStack Pixel. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.