Midas Audit vs Shoplift ‑ CRO & A/B Testing
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 7, 2026 for Midas Audit, Nov 9, 2026 for Shoplift.
The short answer
- On the Shopify App Store: Midas Audit 5.0 from 5 reviews and Shoplift 4.9 from 134 reviews.
- Only Midas Audit lists a free plan.
Head to head
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
FREE
- · 5 CRO fixes by email
- · Sector conversion insight
PLUS
- · 10 CRO improvements by email
- · 5 more fixes than Free
- · One-time payment — no subscription
- · Specialist follow-up
Core
- · Apply winners to your live theme
- · Bayesian results on CVR, RPV, and AOV
- · CRO campaigns and test roadmaps
- · Prioritize tests by impact & effort
- · Segment by mobile vs. desktop
- · Theme, template, and split URL testing
Advanced
- · API - Use with Claude & ChatGPT
- · Advanced audience segmentation
- · Everything in Core
- · GA4 integration & data exports
- · Lift Assist branded section builder
- · Personalization by audience
Pro
- · CRO audit and testing roadmap
- · Dedicated Merchant Success Manager
- · Dedicated Slack channel
- · Everything in Advanced
- · Quarterly Business Review
- · Twice-monthly CRO strategy sessions
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureMidasLift gives merchants a free CRO 5 audit of their Shopify storefront. It captures the homepage, estimates conversion against an industry benchmark, and collects the contact details needed for follow-up. Merchants claim the audit in the app and receive five practical conversion improvements by email, usually within two hours.
Shoplift is a CRO platform for Shopify Plus. Plan each launch, drop, or sale as a campaign of experiments and prioritize the ideas. A/B test product pages, collections, landing pages, cart and themes, split test URLs, and run price testing on products and subscriptions. Build theme and template variants in the theme editor without a developer, then apply winners to your live theme.
- Free CRO 5 audit claim with email delivery of five conversion improvements
- Homepage screenshot capture so reviewers see your live storefront layout
- Conversion rate compared to your industry sector with a clear gap summary
- Store contact details collected automatically for faster specialist follow-up
- AB test PDPs, ab test landing pages, a/b test collections, homepage, search, etc
- Theme Testing for big bets like rebrands, navigation tests, and mini-cart tests
- Audience segmentation & advanced analytics for RPV, AOV, CVR, CTR, and more
- Lift Assist: auto-generated AB tests that match your brand & store design
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Midas Audit |  Shoplift |
|---|---|---|
| Detected stores | Not published | 1,986 |
| Net store change, 28 days | 0 | +35 |
| Stores added, 28 days | Not enough data | 35 |
| Big-brand share | Not enough data | 47% |
| Top store categories | Not published | Health & Beauty, Apparel & Accessories, Home & Garden |
| Top store countries | Not published | United States, United Kingdom, Australia |
Reviews
| Measure | Midas Audit | Shoplift |
|---|---|---|
| App Store rating | 5.0 ★(ahead) | 4.9 ★ |
| App Store reviews | 5 | 134(ahead) |
| New reviews, 28 days | Not enough data | 1 |
| Reviewers a year or more in | Not enough data | 10% |
Pricing
| Measure | Midas Audit | Shoplift |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | No monthly plan listed | $99/month |
| Longest free trial | Not listed | 14 days |
| Plans listed | 2 | 3 |
Listing
| Measure | Midas Audit | Shoplift |
|---|---|---|
| Shopify category rank | #46 | #7 |
| Shopify App Charts | Not on this week’s charts | #3 in Design elements - Other |
| Built for Shopify | No | No |
| Launched | Aug 14, 2026 | Sep 15, 2022 |
| Languages | 2 | 1 |
| Developer | Anubis Apps | Shoplift |
FAQ
Midas Audit and Shoplift: common questions
- Is Midas Audit or Shoplift cheaper?
- Only Midas Audit lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Midas Audit or Shoplift?
- On the Shopify App Store: Midas Audit 5.0 from 5 reviews and Shoplift 4.9 from 134 reviews.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 7, 2026 for Midas Audit, Nov 9, 2026 for Shoplift; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 7, 2026 for Midas Audit, Nov 9, 2026 for Shoplift. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.