MetricXpert vs ThoughtMetric Analytics
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for MetricXpert, Nov 7, 2026 for ThoughtMetric Analytics.
The short answer
- Only MetricXpert lists a free plan. Paid plans start at $29.99/month for MetricXpert and $99/month for ThoughtMetric Analytics.
- ThoughtMetric Analytics lists 17 features MetricXpert’s listing doesn’t mention, including Activity tracking, Analytics dashboard, Custom dashboards.
Head to head
Marketing attribution and performance tracking
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · - 1 Marketing Channel
- · - 50 Products Sales Journey
- · - Email Support
Pro
- · - 2 Marketing Channels
- · - 500 Products Sales Journey
- · - Customer Segmentation
- · - Dedicated Support
- · - Store performance insight
p50k
- · Covers up to 50k pageviews per month.
p100k
- · Covers up to 100k pageviews per month.
p200k
- · Covers up to 200k pageviews per month.
p300k
- · Covers up to 300k pageviews per month.
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureMaximize your Shopify store's potential with MetricXpert! Gain comprehensive performance insights through UTM tracking and order monitoring. Identify efficient marketing channels, optimize strategies for great ROI, and master customer segmentation. Navigate budget allocation with insights on channel performance. Help sales and profitability with data-driven decisions.
ThoughtMetric integrates with all of your marketing platforms so you can easily identify which marketing channels are working and which ones aren't. Don't settle for a world where all of your marketing data is siloed and every channel takes credit for the same conversion. With ThoughtMetric, you can see your true marketing ROI across all your digital channels.
- UTM Tracking Integration: Merchants can identify the sources of their traffic
- Order Monitoring: Insights of customer purchase behavior, product sales trends
- Customer Segmentation: Segment customers base based on various criteria
- Track the performance of all your marketing channels
- See where your customers are REALLY coming from
- Optimize ad spend and increase ROI
- Run post purchase "how did you hear about us" surveys.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  MetricXpert |  ThoughtMetric Analytics |
|---|---|---|
| Detected stores | Not published | 334 |
| Net store change, 28 days | 0 | +2 |
| Stores added, 28 days | Not enough data | 2 |
| Big-brand share | Not enough data | 27% |
| Top store categories | Not published | Health & Beauty, Apparel & Accessories, Home & Garden |
| Top store countries | Not published | United States, United Kingdom, Australia |
Reviews
| Measure | MetricXpert | ThoughtMetric Analytics |
|---|---|---|
| App Store rating | Not published | 4.0 ★ |
| App Store reviews | Not published | 15 |
| New reviews, 28 days | Not enough data | 1 |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | MetricXpert | ThoughtMetric Analytics |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $29.99/month(ahead) | $99/month |
| Longest free trial | Not listed | 14 days |
| Plans listed | 2 | 4 |
Listing
| Measure | MetricXpert | ThoughtMetric Analytics |
|---|---|---|
| Shopify category rank | Not enough data | #165 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | May 17, 2024 | Nov 11, 2019 |
| Languages | 1 | 1 |
| Developer | XpertSolvers | ThoughtMetric Inc. |
FAQ
MetricXpert and ThoughtMetric Analytics: common questions
- Is MetricXpert or ThoughtMetric Analytics cheaper?
- Only MetricXpert lists a free plan. Paid plans start at $29.99/month for MetricXpert and $99/month for ThoughtMetric Analytics. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- ThoughtMetric Analytics lists 17 the others don’t mention, such as Activity tracking, Analytics dashboard, Custom dashboards, Custom reports. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for MetricXpert, Nov 7, 2026 for ThoughtMetric Analytics; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for MetricXpert, Nov 7, 2026 for ThoughtMetric Analytics. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.