Metafields Guru vs Unlock Options
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 30, 2026 for Metafields Guru, May 28, 2026 for Unlock Options.
The short answer
- Metafields Guru lists 30 features Unlock Options’s listing doesn’t mention, including Backup, Backups, Blogs.
Head to head
Browser extension | Metafield sets | Bulk editor,import/export
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
ROOKIE
- · 1,000 FREE app credits
- · Advanced plans include ROOKIE's features
- · App credits-based bulk actions
- · Basic metafields editor
- · Metaobjects editor
- · Supports all metafield types
ADEPT
- · Browser extension
- · Excel-like editor
- · Metafield sets and definitions
- · Shopify Flow integration
- · Theme extension blocks
- · Unlimited bulk edit, export & import for
GURU
- · Browser extension
- · Excel-like editor
- · Metafield sets and definitions
- · Shopify Flow integration
- · Theme extension blocks
- · Unlimited bulk edit, export & import for
GURU PLUS
- · Browser extension
- · Excel-like editor
- · Metafield sets and definitions
- · Shopify Flow integration
- · Theme extension blocks
- · Unlimited bulk edit, export & import for
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureA successful shop needs great products, rich functionality, and eye-catching design — a storefront powered by data. Metafields are a tool for storing custom data: specifications, downloadable files, related products, variant descriptions, Google/Facebook data, banners, etc. Our app is a tool for managing and displaying metafields on the storefront, migrating data between stores, creating backups, and more.
When you connect a product option like Color, Size, or Material to a Shopify standard metafield (e.g., `shopify.color-pattern`), the option becomes locked in your admin. You can no longer rename values, add new colors, or delete the option from the Shopify UI. The only way to undo this is via the GraphQL Admin API — which means creating a custom app, getting an access token, and running mutations from a terminal.
- Create, update, and delete metafields in bulk with a single click.
- Export metafields to / import from a CSV file of any structure.
- Utilize the spreadsheet-like UI and advanced filters of Excel-like editor.
- Add more structure to your data with metafield sets and Shopify's definitions.
- One-click unlock for any locked product option
- Confirmation modal explicitly lists what will and won't change before unlock
- Variants, SKUs, prices, and inventory are preserved
- Lists every locked product in your store automatically — no manual search
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Metafields Guru |  Unlock Options |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Metafields Guru | Unlock Options |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 239 | Not published |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Metafields Guru | Unlock Options |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $9/month | No monthly plan listed |
| Longest free trial | Not listed | Not listed |
| Plans listed | 4 | Not published |
Listing
| Measure | Metafields Guru | Unlock Options |
|---|---|---|
| Shopify category rank | #5(ahead) | #150 |
| Shopify App Charts | #3 on Featured by Shopify in Metafields | Not on this week’s charts |
| Built for Shopify | Yes | No |
| Launched | Apr 29, 2019 | May 28, 2026 |
| Languages | 1 | 1 |
| Developer | 256 Development | Rebel Growth Operators |
FAQ
Metafields Guru and Unlock Options: common questions
- What features does each app list that the other doesn’t?
- Metafields Guru lists 30 the others don’t mention, such as Backup, Backups, Blogs, Booleans. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 30, 2026 for Metafields Guru, May 28, 2026 for Unlock Options; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 30, 2026 for Metafields Guru, May 28, 2026 for Unlock Options. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.