Marsello: Loyalty, Email, SMS vs Yotpo: Loyalty Rewards Program
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026.
The short answer
- Yotpo is detected on 576× as many Shopify stores as Marsello: 7,482 vs 13 as of Nov 8, 2026.
- On the Shopify App Store: Marsello 4.2 from 162 reviews and Yotpo 4.7 from 966 reviews.
- Paid plans start at $60/month for Marsello and $199/month for Yotpo.
- Marsello lists 41 features Yotpo’s listing doesn’t mention, including Abandoned cart, AI generation, Analytics.
Head to head
Email Marketing, Marketing Automation, SMS & Loyalty Rewards
Loyalty, Referrals & Rewards by Yotpo (formerly Swell)
- United States
- Australia
- New Zealand
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Loyalty Launch
- · Analytics & reporting
- · Apple & Google Wallet
- · Branded customer portal
- · Customer feedback surveys
- · Customer referrals (Basic)
- · Loyalty automations (Basic)
Loyalty Accelerate
- · API access
- · Advanced reward conditions
- · Custom earn options
- · Everything in Launch +
- · Loyalty program-enhancing integrations
- · Points promotions
Free
- · AI Chat Support
- · Earn Points for Purchases
- · Points Exchanged for Discounts
- · Referral Program
- · Reporting and Analytics
- · Rewards Sticky Bar
Pro
- · AI Chat Support
- · Additional Ways to Earn
- · Addtl Integrations (KLV, Recharge, etc)
- · More Rewards
- · Redeem Points at Checkout
- · Rewards Page
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureMarsello helps you grow your customer database and drive repeat sales with a loyalty program and marketing add-ons that work seamlessly with your Shopify eCommerce and POS systems. Launch a fully branded loyalty program with customizable points-earning options, rewards, and VIP tiers, then put your loyalty data to work with behavior-driven email marketing, SMS campaigns, and more.
Retain more customers with a customisable loyalty program and referrals. Launch quickly and easily make changes, no coding required. Encourage customers to spend more and increase repeat purchases with 20+ out-of-the-box campaigns, like goal spend and social media engagement. Acquire more new customers quickly by incentivizing referrals.
- Design and launch an omnichannel loyalty program with ease. No code required.
- Enhance customer growth with email campaigns, automations, notifications & more.
- Connect your eCommerce & POS systems to create a seamless loyalty experience.
- Increase customer retention with customizable rewards, points, and VIP tiers.
- Monitor and evaluate your loyalty and referral program ROI, AOV, LTV, and more.
- Customize, launch, and manage your loyalty and rewards program with no code.
- Motivate repeat purchases and engagement with diverse rewards and VIP tiers.
- Deploy a tiered program based on points, spend, purchases, or referrals.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Marsello |  Yotpo |
|---|---|---|
| Detected stores | 13 | 7,482(ahead) |
| Net store change, 28 days | 0 | −70 |
| Stores added, 28 days | 3 | 33(ahead) |
| Big-brand share | Not enough data | 31% |
| Top store categories | Apparel & Accessories, Home & Garden, Food, Beverages & Tobacco | Apparel & Accessories, Health & Beauty, Food, Beverages & Tobacco |
| Top store countries | United States, Australia, New Zealand | United States, United Kingdom, Australia |
Reviews
| Measure | Marsello | Yotpo |
|---|---|---|
| App Store rating | 4.2 ★ | 4.7 ★(ahead) |
| App Store reviews | 162 | 966(ahead) |
| New reviews, 28 days | 0(ahead) | 0 |
| Reviewers a year or more in | Not enough data | 72% |
FAQ
Marsello and Yotpo: common questions
- Which is more popular, Marsello or Yotpo?
- Yotpo is detected on 576× as many Shopify stores as Marsello: 7,482 vs 13 as of Nov 8, 2026.
- Is Marsello or Yotpo cheaper?
- Paid plans start at $60/month for Marsello and $199/month for Yotpo. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Marsello or Yotpo?
- On the Shopify App Store: Marsello 4.2 from 162 reviews and Yotpo 4.7 from 966 reviews.
- What features does each app list that the other doesn’t?
- Marsello lists 41 the others don’t mention, such as Abandoned cart, AI generation, Analytics, Automations. Yotpo lists 4 the others don’t mention, such as Services, Shipping rates, Store credit, Subscriptions. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.