Marsello: Loyalty, Email, SMS vs Rivo: Loyalty Program, Rewards
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026.
The short answer
- Rivo is detected on 304× as many Shopify stores as Marsello: 3,949 vs 13 as of Nov 8, 2026.
- On the Shopify App Store: Marsello 4.2 from 162 reviews and Rivo 4.7 from 1,440 reviews.
- Only Rivo lists a free plan. Paid plans start at $60/month for Marsello and $15/month for Rivo.
- Marsello lists 44 features Rivo’s listing doesn’t mention, including Abandoned cart, AI generation, Analytics.
Head to head
- United States
- Australia
- New Zealand
- United States
- United Kingdom
- Canada
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Loyalty Launch
- · Analytics & reporting
- · Apple & Google Wallet
- · Branded customer portal
- · Customer feedback surveys
- · Customer referrals (Basic)
- · Loyalty automations (Basic)
Loyalty Accelerate
- · API access
- · Advanced reward conditions
- · Custom earn options
- · Everything in Launch +
- · Loyalty program-enhancing integrations
- · Points promotions
100% FREE FOREVER
- · Automated Email Campaigns
- · Branding
- · Loyalty Points Program
- · Up to 200 monthly orders
- · Ways to earn and redeem
- · [COMPARE OUR FREE PLAN TO OTHERS]
Essential
- · 2 integrations
- · 24/7 human support
- · Advanced ways to earn
- · Dedicated loyalty & referral page
- · Email branding
- · On-site prompts
Scale
- · 24/7 human support
- · Advanced Branding (Custom CSS + Fonts)
- · Analytics
- · Bonus Campaigns
- · Everything in Essential
- · Points Expiry
Plus
- · Advanced Analytics
- · Checkout Extensions
- · Custom Integrations (eg: Klaviyo events)
- · Everything in Scale
- · Rivo Developer Toolkit
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureMarsello helps you grow your customer database and drive repeat sales with a loyalty program and marketing add-ons that work seamlessly with your Shopify eCommerce and POS systems. Launch a fully branded loyalty program with customizable points-earning options, rewards, and VIP tiers, then put your loyalty data to work with behavior-driven email marketing, SMS campaigns, and more.
Hey! Stuart here, founder of Rivo. I built this company based on the fact that other loyalty solutions were not improving their products, and their prices kept on rising. We ship product updates every week, using Shopify's latest tech built for driving loyalty & rewards in 2026. We also have a world class customer success team who focus on one thing... driving your actual retention metrics.
- Design and launch an omnichannel loyalty program with ease. No code required.
- Enhance customer growth with email campaigns, automations, notifications & more.
- Connect your eCommerce & POS systems to create a seamless loyalty experience.
- Increase customer retention with customizable rewards, points, and VIP tiers.
- A fully customizable loyalty and referrals platform, that moves your metrics.
- Built for fast growing DTC brands
- 24/7 world class live chat support (Check out our reviews)
- Instantly integrates with your stack. Klaviyo, Gorgias, Postscript, etc.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Marsello |  Rivo |
|---|---|---|
| Detected stores | 13 | 3,949(ahead) |
| Net store change, 28 days | 0 | +12 |
| Stores added, 28 days | 3 | 97(ahead) |
| Big-brand share | Not enough data | 21% |
| Top store categories | Apparel & Accessories, Home & Garden, Food, Beverages & Tobacco | Apparel & Accessories, Health & Beauty, Food, Beverages & Tobacco |
| Top store countries | United States, Australia, New Zealand | United States, United Kingdom, Canada |
Reviews
| Measure | Marsello | Rivo |
|---|---|---|
| App Store rating | 4.2 ★ | 4.7 ★(ahead) |
| App Store reviews | 162 | 1,440(ahead) |
| New reviews, 28 days | 0(ahead) | 0 |
| Reviewers a year or more in | Not enough data | 38% |
FAQ
Marsello and Rivo: common questions
- Which is more popular, Marsello or Rivo?
- Rivo is detected on 304× as many Shopify stores as Marsello: 3,949 vs 13 as of Nov 8, 2026.
- Is Marsello or Rivo cheaper?
- Only Rivo lists a free plan. Paid plans start at $60/month for Marsello and $15/month for Rivo. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Marsello or Rivo?
- On the Shopify App Store: Marsello 4.2 from 162 reviews and Rivo 4.7 from 1,440 reviews.
- What features does each app list that the other doesn’t?
- Marsello lists 44 the others don’t mention, such as Abandoned cart, AI generation, Analytics, Automations. Rivo lists 3 the others don’t mention, such as Cash back programs, Shipping rates, Store credit. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.