Marginal vs True Roas AI
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026.
The short answer
- Both list a free plan. Paid plans start at $59/month for Marginal and $29/month for True Roas AI.
- Marginal lists 3 features True Roas AI’s listing doesn’t mention, including AI insights, Historical analysis, Profit insights.
Head to head
Free
- · Daily Shopify order sync
- · Daily written recommendations
- · No card needed
- · Revenue, orders and Meta ad spend
Marginal Growth
- · Ask Analyst questions in plain English
- · Blended CAC and ROAS across channels
- · Daily written Executive Summary
- · Meta, Google, TikTok and Pinterest
Marginal Pro
- · Cost coverage shown with every figure
- · Everything in Growth
- · Gross margin from Shopify product costs
- · Gross profit tracked with revenue
Free
- · Last 30 days of data
- · True ROAS & net profit dashboard
- · Up to 15 orders per month
Starter
- · Alert center and CSV export
- · Campaign, product, order profit analytic
- · Email support
- · Order attribution with confidence score
- · UTM auditor & tracking health score
- · Up to 300 orders/month 12-month history
Growth
- · Faster, more frequent data syncs
- · Full order history and comparisons
- · Priority email support
- · Up to 1,000 orders per month
Scale
- · Complete profit & attribution analytics
- · Priority support
- · Unlimited orders per month
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureMeta, Google and TikTok each take credit for the same sale, so their dashboards can add up to more revenue than your store made. Marginal reads your Shopify orders and every ad account each morning and gives you one honest number: total ad spend against what really sold. A written report explains what changed and why, Recommendations rank what to look at first, and Ask Analyst answers questions about your own data.
Meta reports an inflated ROAS that ignores your real costs, so campaigns can look profitable while quietly losing money. True ROAS AI connects your Shopify and Meta Ads data, attributes each order back to the campaign that drove it, and calculates true ROAS and net profit after COGS, shipping, transaction fees, refunds, discounts, and operating costs.
- Blended ROAS and CAC across every channel, against real Shopify revenue
- A written report every morning, with the sources behind every claim
- Ask questions in plain English and get answers from your own data
- Recommendations ranked by urgency, with the numbers behind each one
- True ROAS and net profit dashboard after COGS, shipping, fees, and refunds
- Per-campaign profit, margin, and true ROAS with sortable, exportable tables
- Order attribution that matches each order to a campaign with a confidence score
- Product and collection profit analytics with allocated ad spend and margins
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Marginal |  True Roas AI |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Marginal | True Roas AI |
|---|---|---|
| App Store rating | Not published | Not published |
| App Store reviews | Not published | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Marginal | True Roas AI |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $59/month | $29/month(ahead) |
| Longest free trial | 14 days | 7 days |
| Plans listed | 3 | 4 |
Listing
| Measure | Marginal | True Roas AI |
|---|---|---|
| Shopify category rank | #921(ahead) | #1143 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Sep 24, 2026 | Jul 15, 2026 |
| Languages | 1 | 1 |
| Developer | Marginal | Lift Apps Studio |
FAQ
Marginal and True Roas AI: common questions
- Is Marginal or True Roas AI cheaper?
- Both list a free plan. Paid plans start at $59/month for Marginal and $29/month for True Roas AI. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Marginal lists 3 the others don’t mention, such as AI insights, Historical analysis, Profit insights. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.