
AnalyticsBy MarginalLaunched September 24, 2026Updated September 25, 2026
Marginal launched on September 24, 2026. Shoplist is watching for its first storefront installs and tracking pricing in the meantime.
Get alerted on first storefront installs, review spikes, pricing changes, and listing edits.

See one honest ROAS across Meta, Google, TikTok and Pinterest. It's based on your real store sales.
Meta, Google and TikTok each take credit for the same sale, so their dashboards can add up to more revenue than your store made. Marginal reads your Shopify orders and every ad account each morning and gives you one honest number: total ad spend against what really sold. A written report explains what changed and why, Recommendations rank what to look at first, and Ask Analyst answers questions about your own data. When the data can't support a claim, Marginal says so.
Every number on this page comes from public storefront scans and the public Shopify App Store listing. If Shoplist shows Marginal on a store, it is there.
Read the data methodology