Marginal Shopify App: Pricing, Features & First-Adopter Watch
Key signals for Marginal
Marginal launched on September 24, 2026. Shoplist is watching for its first storefront installs and tracking pricing and listing changes in the meantime. Checked .
Sonar hasn’t detected Marginal on a store yet. Watching since its Sep 24, 2026 launch.
Marginal on the Shopify App Store
Shoplist reads Marginal’s App Store listing every day: where it ranks, what merchants say, what it charges and every edit it ships.
Where Shopify ranks Marginal
Shoplist reads Shopify’s full category listings every day, so a climb or a slip shows up the day it happens.
| Day | Analytics |
|---|---|
| Sep 25, 2026 | #1233 |
| Sep 26, 2026 | #1222 |
| Sep 27, 2026 | #1249 |
| Sep 28, 2026 | #1246 |
| Sep 29, 2026 | #1237 |
| Sep 30, 2026 | #1248 |
| Oct 1, 2026 | #1255 |
| Oct 2, 2026 | #1270 |
| Oct 3, 2026 | #1285 |
| Oct 4, 2026 | #1257 |
| Oct 5, 2026 | #1256 |
| Oct 6, 2026 | #1257 |
| Oct 7, 2026 | #1258 |
| Oct 8, 2026 | #1262 |
| Oct 9, 2026 | #1266 |
| Oct 10, 2026 | #1269 |
| Oct 11, 2026 | #1270 |
| Oct 12, 2026 | #1274 |
| Oct 13, 2026 | #1278 |
| Oct 14, 2026 | #1281 |
| Oct 15, 2026 | #1285 |
| Oct 16, 2026 | #1288 |
| Oct 17, 2026 | #1290 |
| Oct 18, 2026 | #1291 |
| Oct 19, 2026 | #1292 |
| Oct 20, 2026 | #776 |
| Oct 21, 2026 | #776 |
| Oct 22, 2026 | #775 |
| Oct 23, 2026 | #772 |
| Oct 24, 2026 | #775 |
| Oct 25, 2026 | #776 |
| Oct 31, 2026 | #783 |
| Nov 1, 2026 | #785 |
| Nov 2, 2026 | #785 |
| Nov 4, 2026 | #923 |
| Nov 5, 2026 | #942 |
| Nov 6, 2026 | #943 |
| Nov 7, 2026 | #944 |
| Nov 8, 2026 | #954 |
| Nov 9, 2026 | #962 |
What Marginal charges
Free plan available. Every plan on its listing, and every price change Shoplist has caught, so you can see exactly how it packages and prices.
Free
Free
Marginal Growth
$59/month
Marginal Pro
$99/month
Every edit Marginal ships to its listing
Titles, prices, screenshots and featured spots, diffed line by line. A competitor’s listing edits are its strategy, in public.
Free plan +2 more
How Marginal sells itself on the App Store
The pitch, integrations and features merchants see before they install: the positioning a competitor is betting on.
“See one honest ROAS across Meta, Google, TikTok and Pinterest. It's based on your real store sales.”
What it does
Meta, Google and TikTok each take credit for the same sale, so their dashboards can add up to more revenue than your store made. Marginal reads your Shopify orders and every ad account each morning and gives you one honest number: total ad spend against what… Meta, Google and TikTok each take credit for the same sale, so their dashboards can add up to more revenue than your store made. Marginal reads your Shopify orders and every ad account each morning and gives you one honest number: total ad spend against what really sold. A written report explains what changed and why, Recommendations rank what to look at first, and Ask Analyst answers questions about your own data. When the data can't support a claim, Marginal says so.
Features it lists
Screenshots
Marginal listing facts
- Developer
- Marginal
- Launched
- September 24, 2026
- Shopify rank
- #962 in Analytics
- Languages
- English
Shopify stores using Marginal
Shoplist is watching Shopify storefronts for the first public install of Marginal.
How Marginal’s install base is moving
Shoplist re-crawls the same storefronts, so every store that adds Marginal, comes back to it or removes it shows up here. The store count also grows when Shoplist finds stores already running it; the breakdown keeps those apart from real installs.
Stores, last 28 days
0
0 now · 0 28 days earlier
Reach
0%
of the stores Shoplist tracks
Big-brand share
Not enough data: fewer than 150 of its stores have a known size
Where Marginal’s store count change came from
- Real installs and removalsEstimated0 added · 0 came back · 0 removed
- 0
Stores adding and removing Marginal, by week
| Week of | Added or back | Removed | Net | Notes |
|---|---|---|---|---|
| Sep 21, 2026 | 0 | 0 | 0 | Estimated |
| Sep 28, 2026 | 0 | 0 | 0 | Estimated |
| Oct 5, 2026 | 0 | 0 | 0 | Estimated |
| Oct 12, 2026 | 0 | 0 | 0 | Estimated |
| Oct 19, 2026 | 0 | 0 | 0 | Estimated |
| Oct 26, 2026 | 0 | 0 | 0 | Estimated |
| Nov 2, 2026 | 0 | 0 | 0 | 2 held-out days |
Compare Marginal
The apps in its App Store category, with the stores Shoplist detects on each and their listing ratings.
Alternatives to Marginal
Apps merchants weigh against Marginal, with their own detected stores and ratings.
Marginal vs AI Insights & ROAS
Marginal vs True Roas
Marginal vs Mcfly Analytics
Marginal vs MarginAX
Marginal vs Skail
Marginal vs Angreal
Follow the apps you compete with and decide which changes deserve action. See the competitor-monitoring workflow.
Seen on the storefront, not guessed
If Shoplist shows Marginal on a store, it’s there. Every count on this page traces to code found on a live storefront, re-checked on every crawl.
Code-level
Found in the storefront’s own code
Shoplist matches the scripts, app blocks and pixels Marginal loads on each live storefront. No surveys, no developer-reported numbers, no model guessing installs from review counts.
Re-checked, so the count stays current
Shoplist keeps crawling the same storefronts. A store that uninstalls Marginal leaves the count on the next crawl, so you read today’s install base, not a high-water mark.
Daily
The App Store, read every day
Rank, reviews, pricing and every listing edit are captured daily, so a price change or a ranking slip shows up here the day it ships.
Two public sources, labelled on every section. Store data last checked .
Read the full methodologyQuestions about Marginal
Straight answers from the same data as the rest of this page. The full store list answers the rest.
Has Shoplist detected stores using Marginal yet?
Shoplist has not yet found reliable public storefront evidence for Marginal. The page tracks first merchant evidence as it appears.
What does first-adopter watch mean?
It means Shoplist is monitoring launch context, first storefront-detectable merchant evidence, pricing, and listing changes.
Can I get alerts when stores start using Marginal?
Yes. Create a watchlist to get alerted when Shoplist finds public merchant evidence for Marginal.
Go beyond Marginal
Its closest rival, its developer and the charts it competes on, from the same data.
- Marginal vs AI Insights & ROASDetected stores, store movement, ratings and pricing side by side.
- MarginalEvery app Marginal publishes, with their detected reach.
- Top apps by categoryThe ten apps gaining the most detected installs in each category.
- All Shopify appsBrowse every app Shoplist tracks, by category, rating, and reach.
Keep watching Marginal.
Get alerted on first storefront installs, review spikes, pricing changes, and listing edits.
