Marginal vs Mcfly Analytics: LTV & Cohorts
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026.
The short answer
- Both list a free plan. Paid plans start at $59/month for Marginal and $29/month for Mcfly Analytics.
- Marginal lists 4 features Mcfly Analytics’s listing doesn’t mention, including AI insights, Historical analysis, Marketing attribution.
Head to head
Free
- · Daily Shopify order sync
- · Daily written recommendations
- · No card needed
- · Revenue, orders and Meta ad spend
Marginal Growth
- · Ask Analyst questions in plain English
- · Blended CAC and ROAS across channels
- · Daily written Executive Summary
- · Meta, Google, TikTok and Pinterest
Marginal Pro
- · Cost coverage shown with every figure
- · Everything in Growth
- · Gross margin from Shopify product costs
- · Gross profit tracked with revenue
Free
- · 5-year sales trends and comparisons
- · Any order volume
- · Free forever
- · Upgrade for LTV, cohorts and goals
Starter
- · 7-day free trial
- · Every feature included
- · Up to 3,000 orders per month
Growth
- · 7-day free trial
- · Every feature included
- · Up to 15,000 orders per month
Pro
- · 7-day free trial
- · Every feature included
- · Up to 100,000 orders per month
Enterprise
- · 7-day free trial
- · Every feature included
- · Up to 500,000 orders per month
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureMeta, Google and TikTok each take credit for the same sale, so their dashboards can add up to more revenue than your store made. Marginal reads your Shopify orders and every ad account each morning and gives you one honest number: total ad spend against what really sold. A written report explains what changed and why, Recommendations rank what to look at first, and Ask Analyst answers questions about your own data.
Mcfly reads your store's order history and turns it into the long view. See lifetime value at 30, 90 and 365 days for every first-order month, and watch how each cohort comes back to buy again. Line up any stretch of days against the same days in up to 5 past years, aligned by weekday so Black Friday weekends line up. Set a monthly sales goal and see the daily pace you need to hit it.
- Blended ROAS and CAC across every channel, against real Shopify revenue
- A written report every morning, with the sources behind every claim
- Ask questions in plain English and get answers from your own data
- Recommendations ranked by urgency, with the numbers behind each one
- Add spend from every platform — even billboards — next to store sales
- See spend beside sales for the same day, including zero-spend days
- Type a billboard or paste an Ads Manager CSV — no ad-network login
- Customer LTV from orders, not a CRM
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Marginal |  Mcfly Analytics |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Marginal | Mcfly Analytics |
|---|---|---|
| App Store rating | Not published | Not published |
| App Store reviews | Not published | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Marginal | Mcfly Analytics |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $59/month | $29/month(ahead) |
| Longest free trial | 14 days | 7 days |
| Plans listed | 3 | 5 |
Listing
| Measure | Marginal | Mcfly Analytics |
|---|---|---|
| Shopify category rank | #921(ahead) | #1471 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Sep 24, 2026 | Sep 7, 2026 |
| Languages | 1 | 1 |
| Developer | Marginal | Mcfly Ads |
FAQ
Marginal and Mcfly Analytics: common questions
- Is Marginal or Mcfly Analytics cheaper?
- Both list a free plan. Paid plans start at $59/month for Marginal and $29/month for Mcfly Analytics. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Marginal lists 4 the others don’t mention, such as AI insights, Historical analysis, Marketing attribution, Profit insights. Mcfly Analytics lists 1 the others don’t mention, such as ROAS. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.