Loya : wov.app vs Yotpo: Loyalty Rewards Program
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 14, 2026 for Loya, Nov 3, 2026 for Yotpo.
The short answer
- On the Shopify App Store: Loya 5.0 from 1 reviews and Yotpo 4.7 from 968 reviews.
- Yotpo lists 18 features Loya’s listing doesn’t mention, including Coupons, Custom programs, Custom rewards.
Head to head
Loyalty, Referrals & Rewards by Yotpo (formerly Swell)
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
Free
- · AI Chat Support
- · Earn Points for Purchases
- · Points Exchanged for Discounts
- · Referral Program
- · Reporting and Analytics
- · Rewards Sticky Bar
Pro
- · AI Chat Support
- · Additional Ways to Earn
- · Addtl Integrations (KLV, Recharge, etc)
- · More Rewards
- · Redeem Points at Checkout
- · Rewards Page
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureLOYA is a loyalty and rewards app that helps merchants more customer retention and repeat purchases by offering digital rewards. Merchants can set up customizable reward cards and define how customers earn and redeem points. Customers can view their reward cards, track earned points, and redeem them into discount codes that can be used during checkout.
Retain more customers with a customisable loyalty program and referrals. Launch quickly and easily make changes, no coding required. Encourage customers to spend more and increase repeat purchases with 20+ out-of-the-box campaigns, like goal spend and social media engagement. Acquire more new customers quickly by incentivizing referrals.
- Reward customers with points for purchases, signups, referrals, reviews
- Create multiple digital reward cards with different point systems
- Automatically award points for new customer registrations
- Assign points for each order placed and fulfilled
- Monitor and evaluate your loyalty and referral program ROI, AOV, LTV, and more.
- Customize, launch, and manage your loyalty and rewards program with no code.
- Motivate repeat purchases and engagement with diverse rewards and VIP tiers.
- Deploy a tiered program based on points, spend, purchases, or referrals.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure | Loya |  Yotpo |
|---|---|---|
| Detected stores | Not published | 7,387 |
| Net store change, 28 days | 0 | −95 |
| Stores added, 28 days | Not enough data | 36 |
| Big-brand share | Not enough data | 31% |
| Top store categories | Not published | Apparel & Accessories, Health & Beauty, Food, Beverages & Tobacco |
| Top store countries | Not published | United States, United Kingdom, Australia |
Reviews
| Measure | Loya | Yotpo |
|---|---|---|
| App Store rating | 5.0 ★(ahead) | 4.7 ★ |
| App Store reviews | 1 | 968(ahead) |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | Not enough data | 72% |
FAQ
Loya and Yotpo: common questions
- Which has better reviews, Loya or Yotpo?
- On the Shopify App Store: Loya 5.0 from 1 reviews and Yotpo 4.7 from 968 reviews.
- What features does each app list that the other doesn’t?
- Loya lists 2 the others don’t mention, such as Cash back, Cash back programs. Yotpo lists 18 the others don’t mention, such as Coupons, Custom programs, Custom rewards, Discounts. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 14, 2026 for Loya, Nov 3, 2026 for Yotpo; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 14, 2026 for Loya, Nov 3, 2026 for Yotpo. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.