loopsy ‑ stories and more vs Tolstoy: Shoppable Video & UGC
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for loopsy, Nov 9, 2026 for Tolstoy.
The short answer
- Both list a free plan. Paid plans start at $25/month for loopsy and $19/month for Tolstoy.
- Tolstoy lists 29 features loopsy’s listing doesn’t mention, including Add to cart, Analytics, Carousels.
Head to head
- United States
- Australia
- United Kingdom
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · 1 post per story
- · 1 widget
- · Always free
- · Chat support
- · Unlimited stories
Starter
- · Custom CTAs
- · Everything in Free+
- · One-click checkout
- · Reports
- · Sell products from posts
- · Unlimited widgets, stories and posts
Free
- · 14-day trial for eligible accounts
- · Build your first shoppable experience
- · Full analytics
- · No card required
- · Publish your first widget right away
- · Uncapped on-site views for 14 days
Starter
- · 3,000 AI Studio tokens per month
- · 5,000 viewers per month
- · 500 AI Sales Agent tokens per month
- · Everything in Free, plus:
- · Publish shoppable videos to your store
- · Virtual Try-On and sizing
Plus
- · 2,500 AI Sales Agent tokens per month
- · 20,000 viewers per month
- · 7,300 AI Studio tokens per month
- · AI Widget Builder and Ad Spy
- · Everything in Starter, plus:
- · Team collaboration
Pro
- · 10,000 AI Sales Agent tokens per month
- · 100,000 viewers per month
- · 32,400 AI Studio tokens per month
- · Everything in Plus, plus:
- · One-time AI Studio token top-ups
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureElevate your online store's shopping experience with loopsy, the ultimate app for adding shoppable stories and reels to your website. Engage your customers with captivating product images and videos, and let them purchase their favorite items directly from the stories effortlessly.
Import Instagram Reels, TikTok videos, and UGC, or upload your own. Tag products once, then publish shoppable video galleries on product pages, your homepage, collections, and Shop App. Shoppers can watch, explore products, and add items to cart from each video. Reuse the same videos in email and SMS. Choose carousels, stories, feeds, pop-ups, or floating videos.
- Shoppable stories with "Buy Now" and "Add to Cart" buttons.
- Supports images and videos with auto transition
- Get insights on story impressions, views, and conversion.
- Feature your videos on the Shop app home feed, seen by 1M+ users daily.
- Shoppable videos. Add-to-cart, share and search directly within your videos.
- Automatically pull videos from Instagram, TikTok, Google Drive, and more.
- Shop app video. Feature your videos on Shop app home feed; brand page & PDPs.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  loopsy |  Tolstoy |
|---|---|---|
| Detected stores | Not published | 6,612 |
| Net store change, 28 days | 0 | −32 |
| Stores added, 28 days | Not enough data | 54 |
| Big-brand share | Not enough data | 29% |
| Top store categories | Not published | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | Not published | United States, Australia, United Kingdom |
Reviews
| Measure | loopsy | Tolstoy |
|---|---|---|
| App Store rating | Not published | 4.6 ★ |
| App Store reviews | Not published | 287 |
| New reviews, 28 days | Not enough data | 8 |
| Reviewers a year or more in | Not enough data | 38% |
FAQ
loopsy and Tolstoy: common questions
- Is loopsy or Tolstoy cheaper?
- Both list a free plan. Paid plans start at $25/month for loopsy and $19/month for Tolstoy. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Tolstoy lists 29 the others don’t mention, such as Add to cart, Analytics, Carousels, Conversion tracking. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for loopsy, Nov 9, 2026 for Tolstoy; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for loopsy, Nov 9, 2026 for Tolstoy. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.