Keptly vs Repeat Customer Insights
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for Keptly, Oct 14, 2026 for Repeat Customer Insights.
The short answer
- Only Keptly lists a free plan. Paid plans start at $29/month for Keptly and $59/month for Repeat Customer Insights.
- Repeat Customer Insights lists 8 features Keptly’s listing doesn’t mention, including Activity tracking, Benchmarking, Custom dashboards.
Head to head
Better repeat customer retention via RFM, cohorts and segments
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · CSV export
- · Dashboard
- · Email templates
- · Health scores
- · Up to 100 customers
Growth
- · CSV export of customer data
- · Industry benchmark
- · Shopify Flow integration
- · Unlimited customers analyzed
- · Weekly email digest with health alerts
Pro
- · Auto-discount rules
- · Cohort retention analysis
- · Customer journey timeline
- · Everything in Growth, plus :
- · Klaviyo integration
- · RFM segmentation
Entrepreneur
- · Automatic Customer Segmenting
- · Customer Cohorts (12 mo)
- · Focus Dashboards
- · Order Sequencing (2 years)
- · Product Analysis
- · RFM Analysis and Segmenting
Growth
- · Adds:
- · Customer Cohorts (full history)
- · Order Sequencing (all, 5 years)
- · Product Reorder Analysis
- · Segment by 11 popular sales channels
- · Tag customers
Peak
- · API access
- · Adds:
- · Order Sequencing Analysis (all historic)
- · Premium support
- · Segment by 50 popular sales channels
- · Store Analysis (all historic drilldowns)
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureMost merchants don't notice customers leaving until the revenue is gone. Generic retention tools use fixed 30 or 60 day windows that treat every customer the same. Keptly calculates a personal repurchase cycle for each customer based on their actual order history, then assigns a health score: Active, At Risk, In Danger, or Lost.
For shops selling CPG and other consumable goods: have your customer behavior analyzed to calculate dozens of metrics and give you actionable advice around finding and keeping loyal customers. Automatically builds customer segments so your marketing hits the right customers, at the right time. Sends that back to Shopify via tagging or Klaviyo for an integrated view of your customer base.
- Health scores based on each customer's personal purchase cycle
- Dashboard showing revenue at risk, trend charts, and store health score
- One-click discount codes, win-back email templates, and Shopify tagging
- Customer lifetime value estimates, cohort analysis, and CSV export
- Advice tailored to your metrics and performance highlighting your opportunities
- Dashboards for loyal customers, getting repeat customers, downturns
- Customer Segmenting with RFM, grading, cohorts, and visual customer grids
- Learn how products influence customer lifetime behavior and AOV, LTV, and RPR
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Keptly |  Repeat Customer Insights |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Keptly | Repeat Customer Insights |
|---|---|---|
| App Store rating | Not published | 5.0 ★ |
| App Store reviews | Not published | 14 |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Keptly | Repeat Customer Insights |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $29/month(ahead) | $59/month |
| Longest free trial | Not listed | 14 days |
| Plans listed | 3 | 3 |
Listing
| Measure | Keptly | Repeat Customer Insights |
|---|---|---|
| Shopify category rank | Not enough data | #568 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | May 8, 2026 | May 30, 2016 |
| Languages | 2 | 1 |
| Developer | Keptly | Little Stream Software |
FAQ
Keptly and Repeat Customer Insights: common questions
- Is Keptly or Repeat Customer Insights cheaper?
- Only Keptly lists a free plan. Paid plans start at $29/month for Keptly and $59/month for Repeat Customer Insights. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Keptly lists 2 the others don’t mention, such as Forecasting, Profit insights. Repeat Customer Insights lists 8 the others don’t mention, such as Activity tracking, Benchmarking, Custom dashboards, Funnel analysis. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for Keptly, Oct 14, 2026 for Repeat Customer Insights; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for Keptly, Oct 14, 2026 for Repeat Customer Insights. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.