Kangaroo: Loyalty and Rewards vs Marsello: Loyalty, Email, SMS
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 3, 2026 for Kangaroo, Nov 8, 2026 for Marsello.
The short answer
- On the Shopify App Store: Kangaroo 4.9 from 59 reviews and Marsello 4.2 from 162 reviews.
- Paid plans start at $199/month for Kangaroo and $60/month for Marsello.
- Marsello lists 19 features Kangaroo’s listing doesn’t mention, including Abandoned cart, Badges, Cart emails.
Head to head
The Best Customer Loyalty Rewards Program with 360° Marketing
Email Marketing, Marketing Automation, SMS & Loyalty Rewards
- United States
- Australia
- New Zealand
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Ultimate Plan
- · Chat / Email / Phone Support
- · Contest Module
- · Email/SMS marketing
- · Offers
- · Point Rewards
- · Referrals
Loyalty Launch
- · Analytics & reporting
- · Apple & Google Wallet
- · Branded customer portal
- · Customer feedback surveys
- · Customer referrals (Basic)
- · Loyalty automations (Basic)
Loyalty Accelerate
- · API access
- · Advanced reward conditions
- · Custom earn options
- · Everything in Launch +
- · Loyalty program-enhancing integrations
- · Points promotions
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureKangaroo is a digital loyalty platform to increase sales, drive traffic, and boost retention. Your Kangaroo loyalty program can be fully customized to engage customers with personalized offers and rewards, targeted marketing & segmentation, referrals, VIP tiers, and omnichannel solutions. Monitor and adjust your program based on customer behavior and trends so you can own your customer data.
Marsello helps you grow your customer database and drive repeat sales with a loyalty program and marketing add-ons that work seamlessly with your Shopify eCommerce and POS systems. Launch a fully branded loyalty program with customizable points-earning options, rewards, and VIP tiers, then put your loyalty data to work with behavior-driven email marketing, SMS campaigns, and more.
- Custom branded with your business colors, logo, graphics, and images.
- Encourage repeat purchases with points per dollar, offers and redemptions.
- Target customers with relevant offers via SMS, email, and push notifications.
- Create loyal brand advocates with our referral engine.
- Design and launch an omnichannel loyalty program with ease. No code required.
- Enhance customer growth with email campaigns, automations, notifications & more.
- Connect your eCommerce & POS systems to create a seamless loyalty experience.
- Increase customer retention with customizable rewards, points, and VIP tiers.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Kangaroo |  Marsello |
|---|---|---|
| Detected stores | Not published | 13 |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | 3 |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Apparel & Accessories, Home & Garden, Food, Beverages & Tobacco |
| Top store countries | Not published | United States, Australia, New Zealand |
Reviews
| Measure | Kangaroo | Marsello |
|---|---|---|
| App Store rating | 4.9 ★(ahead) | 4.2 ★ |
| App Store reviews | 59 | 162(ahead) |
| New reviews, 28 days | 1(ahead) | 0 |
| Reviewers a year or more in | Not enough data | Not enough data |
FAQ
Kangaroo and Marsello: common questions
- Is Kangaroo or Marsello cheaper?
- Paid plans start at $199/month for Kangaroo and $60/month for Marsello. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Kangaroo or Marsello?
- On the Shopify App Store: Kangaroo 4.9 from 59 reviews and Marsello 4.2 from 162 reviews.
- What features does each app list that the other doesn’t?
- Kangaroo lists 11 the others don’t mention, such as Cash back, Cash back programs, Consent collection, Contests. Marsello lists 19 the others don’t mention, such as Abandoned cart, Badges, Cart emails, Cross-sell emails. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 3, 2026 for Kangaroo, Nov 8, 2026 for Marsello; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 3, 2026 for Kangaroo, Nov 8, 2026 for Marsello. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.