Inveterate by Onward vs Smartrr Subscriptions App

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026.

The short answer

  • Inveterate by Onward is detected on 3.8× as many Shopify stores as Smartrr Subscriptions: 110 vs 29 as of Nov 8, 2026.
  • On the Shopify App Store: Inveterate by Onward 4.9 from 12 reviews and Smartrr Subscriptions 4.9 from 71 reviews.
  • Smartrr Subscriptions lists 8 features Inveterate by Onward’s listing doesn’t mention, including Curated subscriptions, Custom subscriptions, Digital products.

Head to head

Detected stores

Inveterate by Onward: 110
Smartrr Subscriptions: 29

App Store reviews

Inveterate by Onward: 12
Smartrr Subscriptions: 71

Stores added, 28 days

Inveterate by Onward: 4
Smartrr Subscriptions: —
Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch

Reward loyalty with membership perks & capture repeat revenue

—
Categories
  • Subscriptions
  • Subscriptions
  • Upsell and cross-sell
Languages
  • English
  • English
Launched
Apr 22, 2022
Mar 26, 2021
Built for Shopify
Not badged
Not badged
Reviews per month
1 last full month
3 last full month
Detected stores
110active installs
  • Grunt Style, LLC
  • Dr. Brandt Skincare
  • FRAME
  • Noma Projects
  • glamnetic
+105 more
29active installs
  • Skin Pharm
  • The Qi
  • Caire Beauty
  • Best Day Brewing
  • Icelandic+
+24 more
Most common store size
11-50 products25%
11-50 products45%
Top countries
  • United States82%
  • Canada4%
  • Denmark2%
  • United States79%
  • Australia3%
  • Canada3%

Momentum

New reviews each month

Review pace is the clearest public read on how fast an app is winning new merchants.

0510OctFebSepAugNovMarMayJulSepFebMayJulInveterate by Onward: 1 reviews in October 2022Inveterate by Onward: 1 reviews in November 2022Inveterate by Onward: 2 reviews in February 2023Inveterate by Onward: 1 reviews in May 2023Inveterate by Onward: 1 reviews in September 2023Inveterate by Onward: 1 reviews in June 2024Inveterate by Onward: 2 reviews in August 2024Inveterate by Onward: 2 reviews in October 2024Inveterate by Onward: 1 reviews in November 2024Inveterate by Onward: 1 reviews in December 2024Inveterate by Onward: 1 reviews in September 2025Smartrr Subscriptions App: 3 reviews in March 2025Smartrr Subscriptions App: 6 reviews in April 2025Smartrr Subscriptions App: 1 reviews in May 2025Smartrr Subscriptions App: 2 reviews in June 2025Smartrr Subscriptions App: 6 reviews in July 2025Smartrr Subscriptions App: 1 reviews in August 2025Smartrr Subscriptions App: 1 reviews in September 2025Smartrr Subscriptions App: 1 reviews in October 2025Smartrr Subscriptions App: 2 reviews in February 2026Smartrr Subscriptions App: 1 reviews in March 2026Smartrr Subscriptions App: 1 reviews in May 2026Smartrr Subscriptions App: 3 reviews in July 2026
Inveterate by OnwardSmartrr SubscriptionsCompleted months only
Free options
Free planFree trial
Free planFree trial
Monthly range
—
From $99 to $499/month
Plans
FreeFree to install
Free until 50 members. Then, a 10% fee applies to all signup and recurring membership revenue.
Launch$99/month
14-day free trial+ 1% subscriber GMV
  • · Automated SMS & email notifications
  • · Branded Shopify checkout & member portal
  • · Chat support
  • · Dedicated subscription shipping profiles
Grow$299/month
14-day free trial+ 1% subscriber GMV
  • · Advanced Analytics
  • · Customer Success Manager
  • · Integrations
  • · Prepaid Subscription
  • · Sequential Subscription
  • · all Launch features +
Excel Starting At:$499/month
14-day free trial+ 1% subscriber GMV
  • · AI powered Klaviyo flows
  • · Custom built reporting
  • · Digital subscriptions & tiered pricing
  • · Digital subscriptions & tiered pricing
  • · Loyalty rewards, referrals & memberships
  • · Smart retention survey
Coverage
4 of 12 features33%
10 of 12 features83%
Unique strengths
  • Freemium
  • Tiered pricing
  • Curated subscriptions
  • Custom subscriptions
  • Digital products
  • Physical products
  • +4 more
Subscriptions
33%4/12
83%10/12
Pricing you can set
75%3/4
50%2/4
Subscription types
13%1/8
100%8/8
228onlybothonly
Inveterate by OnwardSmartrr Subscriptions12 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature
Works with also listed by another
  • Checkout
  • Shopify POS
  • Customer accounts
  • Klaviyo
  • Gorgias
  • Postscript
  • Rebuy
  • Tapcart
  • Checkout
  • Customer accounts
  • Shopify Flow
  • Klaviyo
  • Gorgias
  • Alloy
  • Littledata
  • Postscript
  • Attentive
How it sells itself

SUBSCRIBE TO THE BRAND™. Inveterate lets you customize your own membership program from the ground up, from complimentary rewards to exclusive, paid options. Create different price points, billing frequencies and benefits by tier to entice ongoing growth as your customers deepen their relationship with your brand.

Built specifically for growing Shopify brands, the Smartrr platform powers subscription, loyalty & rewards experiences designed to increase brand loyalty and repeat purchases–all without the difficult development work.

Key points
  • Use complimentary rewards for casual shoppers + paid tiers for your real fans.
  • Create different price points, billing frequencies, and benefits by tier.
  • Instantly offer discounts, cash back, and free shipping - no coding required.
  • Customize benefits to increase contribution margin and AOV for your store.
  • Set up subscriptions tailored to your brand’s needs–without any dev work.
  • Keep customers coming back with native loyalty rewards for subscribers.
  • Increase AOV with bespoke bundles and one-time upsells.
  • Make smarter business decisions with our advanced analytics dashboard.
Screenshots
Screenshot of Membership Setup
Screenshot of Inveterate Landing Page GeneratorScreenshot of Inveterate Benefits
The subscription platform for growing brands.
The data you need to make better decisionsExperience migration and implementation teamSmartrr has the tools to build powerful loyalty programs

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureInveterate by OnwardSmartrr Subscriptions
Detected stores110(ahead)as of Nov 8, 202629as of Nov 8, 2026
Net store change, 28 days−1estimated0estimated
Stores added, 28 days4new and returningNot enough data
Big-brand shareNot enough dataNot enough data
Top store categoriesApparel & Accessories, Health & Beauty, Food, Beverages & TobaccoFood, Beverages & Tobacco, Health & Beauty, Home & Garden
Top store countriesUnited States, Canada, DenmarkUnited States, Australia, Canada

Reviews

MeasureInveterate by OnwardSmartrr Subscriptions
App Store rating4.9 ★4.9 ★
App Store reviews1271(ahead)
New reviews, 28 days00
Reviewers a year or more inNot enough dataNot enough data

Pricing

MeasureInveterate by OnwardSmartrr Subscriptions
Free planNot listedNot listed
Lowest paid monthly planNo monthly plan listed$99/month
Longest free trialNot listed14 days
Plans listed13

Listing

MeasureInveterate by OnwardSmartrr Subscriptions
Shopify category rank#80in Subscriptions#42(ahead)in Subscriptions
Shopify App Charts#13 in Subscriptions#20 in Subscriptions
Built for ShopifyNoNo
LaunchedApr 22, 2022Mar 26, 2021
Languages1English1English
DeveloperInveteratesmartrr

FAQ

Inveterate by Onward and Smartrr Subscriptions: common questions

Which is more popular, Inveterate by Onward or Smartrr Subscriptions?
Inveterate by Onward is detected on 3.8× as many Shopify stores as Smartrr Subscriptions: 110 vs 29 as of Nov 8, 2026.
Which has better reviews, Inveterate by Onward or Smartrr Subscriptions?
On the Shopify App Store: Inveterate by Onward 4.9 from 12 reviews and Smartrr Subscriptions 4.9 from 71 reviews.
What features does each app list that the other doesn’t?
Inveterate by Onward lists 2 the others don’t mention, such as Freemium, Tiered pricing. Smartrr Subscriptions lists 8 the others don’t mention, such as Curated subscriptions, Custom subscriptions, Digital products, Physical products. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.