AI Insights & ROAS ‑ InsightIQ vs Marginal
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026.
The short answer
- Only Marginal lists a free plan.
- AI Insights & ROAS lists 17 features Marginal’s listing doesn’t mention, including Activity tracking, Benchmarking, Checkout analytics.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
14-Day Free Trial
Free
- · Daily Shopify order sync
- · Daily written recommendations
- · No card needed
- · Revenue, orders and Meta ad spend
Marginal Growth
- · Ask Analyst questions in plain English
- · Blended CAC and ROAS across channels
- · Daily written Executive Summary
- · Meta, Google, TikTok and Pinterest
Marginal Pro
- · Cost coverage shown with every figure
- · Everything in Growth
- · Gross margin from Shopify product costs
- · Gross profit tracked with revenue
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureRunning ads on Google, Meta, and TikTok but not sure what's actually working? Every platform takes credit for the same sale. InsightIQ connects your store with all three to show which campaigns drive real orders and revenue. AI-powered insights flag where you're wasting ad spend and where to shift budget. Track per-platform spend, campaign performance, and customer acquisition cost.
Meta, Google and TikTok each take credit for the same sale, so their dashboards can add up to more revenue than your store made. Marginal reads your Shopify orders and every ad account each morning and gives you one honest number: total ad spend against what really sold. A written report explains what changed and why, Recommendations rank what to look at first, and Ask Analyst answers questions about your own data.
- Our AI processes your sales, advertising, and customer data to identify patterns
- Receive clear, specific AI recommendations on how to optimize the business
- See your complete business performance in a single, beautiful dashboard
- Blended ROAS and CAC across every channel, against real Shopify revenue
- A written report every morning, with the sources behind every claim
- Ask questions in plain English and get answers from your own data
- Recommendations ranked by urgency, with the numbers behind each one
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  AI Insights & ROAS |  Marginal |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | AI Insights & ROAS | Marginal |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 4 | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | AI Insights & ROAS | Marginal |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | No monthly plan listed | $59/month |
| Longest free trial | Not listed | 14 days |
| Plans listed | 1 | 3 |
Listing
| Measure | AI Insights & ROAS | Marginal |
|---|---|---|
| Shopify category rank | #445(ahead) | #921 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Oct 20, 2025 | Sep 24, 2026 |
| Languages | 1 | 1 |
| Developer | Insight IQ | Marginal |
FAQ
AI Insights & ROAS and Marginal: common questions
- Is AI Insights & ROAS or Marginal cheaper?
- Only Marginal lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- AI Insights & ROAS lists 17 the others don’t mention, such as Activity tracking, Benchmarking, Checkout analytics, Custom dashboards. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.