Influence: Loyalty & Referral vs Yotpo: Loyalty Rewards Program
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026.
The short answer
- Yotpo is detected on 394× as many Shopify stores as Influence: 7,484 vs 19 as of Nov 9, 2026.
- On the Shopify App Store: Influence 4.3 from 32 reviews and Yotpo 4.7 from 966 reviews.
- Only Influence lists a free plan. Paid plans start at $49/month for Influence and $199/month for Yotpo.
- Influence lists 15 features Yotpo’s listing doesn’t mention, including Commission, Coupons, Custom code.
Head to head
Loyalty & Rewards
Loyalty, Referrals & Rewards by Yotpo (formerly Swell)
- Germany
- United Kingdom
- United States
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · Basic earn rules
- · Basic widget
- · Customer account extensions
- · Customer email notifications
- · Percentage redeem rules
- · Up to 300 orders
Starter
- · Dedicated landing page
- · Digital StampCard
- · Extra earn & redeem rules
- · Full POS support
- · Memberships
- · Platform migration support
Plus
- · Advanced earn & redeem rules
- · Collaborator access
- · Custom email & referral domain
- · Full API access
- · Loyalty Tiers
- · Monthly recurring rewards
Free
- · AI Chat Support
- · Earn Points for Purchases
- · Points Exchanged for Discounts
- · Referral Program
- · Reporting and Analytics
- · Rewards Sticky Bar
Pro
- · AI Chat Support
- · Additional Ways to Earn
- · Addtl Integrations (KLV, Recharge, etc)
- · More Rewards
- · Redeem Points at Checkout
- · Rewards Page
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureInfluence is a powerful loyalty and referral platform built for scaling eCommerce brands. Launch personalized rewards programs with VIP tiers and referral incentives that increase repeat purchases and customer lifetime value. Influence integrates with Klaviyo, Gorgias, and your existing stack — with fast, no-code setup and deep customization.
Retain more customers with a customisable loyalty program and referrals. Launch quickly and easily make changes, no coding required. Encourage customers to spend more and increase repeat purchases with 20+ out-of-the-box campaigns, like goal spend and social media engagement. Acquire more new customers quickly by incentivizing referrals.
- Earn & Redeem: Set up a point rewards system for purchases, social shares & more
- Referrals: Turn loyal customers into advocates who refer friends and family
- Loyalty Tiers: Fully customisable with the option to import existing Tier levels
- Affiliates: Streamline the process of establishing & overseeing affiliates
- Monitor and evaluate your loyalty and referral program ROI, AOV, LTV, and more.
- Customize, launch, and manage your loyalty and rewards program with no code.
- Motivate repeat purchases and engagement with diverse rewards and VIP tiers.
- Deploy a tiered program based on points, spend, purchases, or referrals.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Influence |  Yotpo |
|---|---|---|
| Detected stores | 19 | 7,484(ahead) |
| Net store change, 28 days | +2 | −68 |
| Stores added, 28 days | 2 | 33(ahead) |
| Big-brand share | Not enough data | 31% |
| Top store categories | Food, Beverages & Tobacco, Health & Beauty, Apparel & Accessories | Apparel & Accessories, Health & Beauty, Food, Beverages & Tobacco |
| Top store countries | Germany, United Kingdom, United States | United States, United Kingdom, Australia |
Reviews
| Measure | Influence | Yotpo |
|---|---|---|
| App Store rating | 4.3 ★ | 4.7 ★(ahead) |
| App Store reviews | 32 | 966(ahead) |
| New reviews, 28 days | 0(ahead) | 0 |
| Reviewers a year or more in | Not enough data | 72% |
FAQ
Influence and Yotpo: common questions
- Which is more popular, Influence or Yotpo?
- Yotpo is detected on 394× as many Shopify stores as Influence: 7,484 vs 19 as of Nov 9, 2026.
- Is Influence or Yotpo cheaper?
- Only Influence lists a free plan. Paid plans start at $49/month for Influence and $199/month for Yotpo. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Influence or Yotpo?
- On the Shopify App Store: Influence 4.3 from 32 reviews and Yotpo 4.7 from 966 reviews.
- What features does each app list that the other doesn’t?
- Influence lists 15 the others don’t mention, such as Commission, Coupons, Custom code, Custom discounts. Yotpo lists 4 the others don’t mention, such as Custom programs, Memberships, Shipping rates, Subscriptions. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.