Influence: Loyalty & Referral vs Smile: Loyalty Program Rewards
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026.
The short answer
- Smile is detected on 2414× as many Shopify stores as Influence: 45,862 vs 19 as of Nov 9, 2026.
- On the Shopify App Store: Influence 4.3 from 32 reviews and Smile 4.9 from 4,669 reviews.
- Both list a free plan. Paid plans start at $49/month for Influence and $15/month for Smile.
- Influence lists 17 features Smile’s listing doesn’t mention, including Commission, Coupons, Custom code.
Head to head
Loyalty & Rewards
Points & referrals. Attract & retain your most loyal customers
- Germany
- United Kingdom
- United States
- United States
- United Kingdom
- Canada
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · Basic earn rules
- · Basic widget
- · Customer account extensions
- · Customer email notifications
- · Percentage redeem rules
- · Up to 300 orders
Starter
- · Dedicated landing page
- · Digital StampCard
- · Extra earn & redeem rules
- · Full POS support
- · Memberships
- · Platform migration support
Plus
- · Advanced earn & redeem rules
- · Collaborator access
- · Custom email & referral domain
- · Full API access
- · Loyalty Tiers
- · Monthly recurring rewards
Free
- · 15+ ways to earn & redeem
- · Discounts & free shipping rewards
- · Full branding customization
- · Multi-language support (20+ languages)
- · Points, rewards & referrals
- · Up to 200 monthly orders
Essential
- · 1 integration (e.g. Klaviyo)
- · Analytics & reporting
- · Dedicated loyalty page
- · Free product rewards
- · Nudges (on-site reminders)
- · Trigger rewards with Shopify Flow
Standard
- · 2 integrations (e.g. Klaviyo, Judge.me)
- · Bonus events (e.g. 2x points weekend)
- · Embed points on product pages
- · Loyalty segments, ROI and CLV insights
- · Promote points on order thank you page
- · Subscription & gift card rewards
Growth
- · 25+ pre-built loyalty reports
- · Loyalty Hub (for signed-in members)
- · Performance benchmarks
- · Redeem at checkout (Shopify Plus)
- · Unlimited integrations
- · VIP tiers & Points expiry
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureInfluence is a powerful loyalty and referral platform built for scaling eCommerce brands. Launch personalized rewards programs with VIP tiers and referral incentives that increase repeat purchases and customer lifetime value. Influence integrates with Klaviyo, Gorgias, and your existing stack — with fast, no-code setup and deep customization.
Smile makes it easy to launch fully branded loyalty rewards that keep customers coming back. Give loyalty points on purchases, unlock VIP tiers, and grow with customer referrals, online and in store with Shopify POS. On Shopify Plus, members redeem at checkout. Loyalty Hub puts rewards inside customer accounts. Run 2x points weekends and VIP pricing, amplified with Klaviyo, and benchmark results against top brands.
- Earn & Redeem: Set up a point rewards system for purchases, social shares & more
- Referrals: Turn loyal customers into advocates who refer friends and family
- Loyalty Tiers: Fully customisable with the option to import existing Tier levels
- Affiliates: Streamline the process of establishing & overseeing affiliates
- Encourage repeat purchases by rewarding every order with points
- Reward social actions on Instagram, TikTok, Facebook, and more
- Drive sales with points bonus events
- Integrate Smile with your favorite tools like Klaviyo, Gorgias, and 25+ others
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Influence |  Smile |
|---|---|---|
| Detected stores | 19 | 45,862(ahead) |
| Net store change, 28 days | +2 | +213 |
| Stores added, 28 days | 2 | 567(ahead) |
| Big-brand share | Not enough data | 11% |
| Top store categories | Food, Beverages & Tobacco, Health & Beauty, Apparel & Accessories | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | Germany, United Kingdom, United States | United States, United Kingdom, Canada |
Reviews
| Measure | Influence | Smile |
|---|---|---|
| App Store rating | 4.3 ★ | 4.9 ★(ahead) |
| App Store reviews | 32 | 4,669(ahead) |
| New reviews, 28 days | 0 | 40(ahead) |
| Reviewers a year or more in | Not enough data | 42% |
FAQ
Influence and Smile: common questions
- Which is more popular, Influence or Smile?
- Smile is detected on 2414× as many Shopify stores as Influence: 45,862 vs 19 as of Nov 9, 2026.
- Is Influence or Smile cheaper?
- Both list a free plan. Paid plans start at $49/month for Influence and $15/month for Smile. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Influence or Smile?
- On the Shopify App Store: Influence 4.3 from 32 reviews and Smile 4.9 from 4,669 reviews.
- What features does each app list that the other doesn’t?
- Influence lists 17 the others don’t mention, such as Commission, Coupons, Custom code, Custom discounts. Smile lists 9 the others don’t mention, such as Cart pop-ups, Custom programs, Discounts, Editor tool. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.