IllumiChat ‑ AI Support & Chat vs Luma
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 18, 2026 for IllumiChat, Oct 14, 2026 for Luma.
The short answer
- On the Shopify App Store: IllumiChat 5.0 from 1 reviews and Luma 5.0 from 1 reviews.
- Both list a free plan. Paid plans start at $29/month for IllumiChat and $29/month for Luma.
- IllumiChat lists 14 features Luma’s listing doesn’t mention, including Agent analytics, Agent avatar, Analytics.
Head to head
Free Plan
- · 1 Custom Assistant
- · 1 team members
- · Basic analytics
- · Community support
- · Standard integrations
- · Up to 100 credits/month
Pro Plan
- · 3 Custom Assistants
- · 3 team members
- · API access
- · Advanced analytics
- · All integrations
- · Custom branding
20 AI replies/day
200 AI replies/day
600 AI replies/day
1500 replies/day
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureIllumiChat is an AI support agent built for Shopify. It connects directly to your store to answer customer questions about orders, shipping, products, policies, and FAQs — instantly and accurately, 24/7. Customers get real-time answers without waiting. Your team stops drowning in repetitive tickets. Works across chat, WhatsApp, Instagram, and Messenger from one inbox.
Luma is an AI-powered customer service assistant that handles product questions, order tracking, and common inquiries automatically across your Shopify storefront chat widget and Instagram DMs. It understands Arabic, English, and Franco Arabic. When the bot can't answer, it escalates the conversation to your dashboard where you can reply directly.
- 24/7 AI Customer Support: Resolve customer questions instantly, anytime.
- Instant Order Tracking: Customers check order status without contacting support.
- Scalable Customer Support: Handle thousands of conversations without hiring.
- Customizable AI Assistant: Match responses to your brand voice and tone.
- AI chatbot that answers product and order questions in Arabic and English
- Automatic order tracking — customers check status without waiting for staff
- Escalates tough questions to your dashboard for human reply
- Storefront chat widget and Instagram DMs managed in one place
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  IllumiChat |  Luma |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | IllumiChat | Luma |
|---|---|---|
| App Store rating | 5.0 ★ | 5.0 ★ |
| App Store reviews | 1 | 1 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | IllumiChat | Luma |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $29/month | $29/month |
| Longest free trial | Not listed | 7 days |
| Plans listed | 2 | 4 |
Listing
| Measure | IllumiChat | Luma |
|---|---|---|
| Shopify category rank | #312(ahead) | #502 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | May 27, 2026 | May 4, 2026 |
| Languages | 1 | 2 |
| Developer | IllumiChat | Luma |
FAQ
IllumiChat and Luma: common questions
- Is IllumiChat or Luma cheaper?
- Both list a free plan. Paid plans start at $29/month for IllumiChat and $29/month for Luma. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, IllumiChat or Luma?
- On the Shopify App Store: IllumiChat 5.0 from 1 reviews and Luma 5.0 from 1 reviews.
- What features does each app list that the other doesn’t?
- IllumiChat lists 14 the others don’t mention, such as Agent analytics, Agent avatar, Analytics, Chatbot. Luma lists 6 the others don’t mention, such as Chat flows, Chat window, Greetings, Live chat. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 18, 2026 for IllumiChat, Oct 14, 2026 for Luma; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 18, 2026 for IllumiChat, Oct 14, 2026 for Luma. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.