Heuristic Commerce vs Visually A/B Testing & CRO
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 10, 2026.
The short answer
- Visually A/B Testing & CRO is detected on 107× as many Shopify stores as Heuristic Commerce: 2,025 vs 19 as of Nov 10, 2026.
- Only Visually A/B Testing & CRO lists a free plan. Paid plans start at $47/month for Heuristic Commerce and $15/month for Visually A/B Testing & CRO.
- Visually A/B Testing & CRO lists 26 features Heuristic Commerce’s listing doesn’t mention, including A/B testing, AI recommendations, Announcement bar.
Head to head
- United States
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · - 1 test at a time
- · - A/B Testing & Personalization
- · - AI composer
- · - Adapt Hero image, Title, Description
- · - Unlimited product versions
Professional
- · - Control the full product page
- · - Normal Pages (beyond PDP)
- · - Rich Content / A+ Content
- · - Run unlimited tests
- · - Traffic segmented testing
- · Everything in Free plus
Free - Dev Stores
- · AI-Powered Visual Editor
- · Chat Support
- · Free for development stores
- · Try all of our platform features
Up to 100 Orders
- · AI-Powered Visual Editor
- · Advanced Personalization
- · Chat Support
- · Unlimited A/B Tests
- · Unlimited Recs, Upsells & Post Purchase
Up to 200 Orders
- · AI-Powered Visual Editor
- · Advanced Personalization
- · Chat Support
- · Unlimited A/B Tests
- · Unlimited Recs, Upsells & Post Purchase
Up to 600 Orders
- · AI-Powered Visual Editor
- · Advanced Personalization
- · Chat Support
- · Unlimited A/B Tests
- · Unlimited Recs, Upsells & Post Purchase
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureLooking good gets you noticed - real conversion comes from meaningful content. Heuristic Commerce helps ecommerce brands unlock higher revenue by transforming the entire on-site shopping experience, not just tweaking button colors or adding banners. With our no-code platform, you can test and personalize any content - from product titles and descriptions to media and messaging - on any page.
AI-powered A/B testing, split testing, and personalization. With Visually AI, test every stage of the shopper journey: AB test homepage, PDPs, carts, A/B test checkouts and post-purchase upsells. Instantly generate site components and uncover what drives conversion rate. Visually connects to your Shopify data for full-funnel analytics and segmentation in one place.
- Test and personalize all your content including product title and media
- Analyze, measure and optimize your content key performance metrics
- Manage, organize, and scale content creation with our generative AI
- AB test & Launch full funnel tests in minutes and with no code
- Personalization & Behavioral Targeting
- Price, checkout and shipping A/B testing
- Post Purchase Upsells & Product Recommendations
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Heuristic Commerce |  Visually A/B Testing & CRO |
|---|---|---|
| Detected stores | 19 | 2,025(ahead) |
| Net store change, 28 days | 0 | −16 |
| Stores added, 28 days | Not enough data | 20 |
| Big-brand share | Not enough data | 37% |
| Top store categories | Apparel & Accessories, Home & Garden, Food, Beverages & Tobacco | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | United States | United States, United Kingdom, Australia |
Reviews
| Measure | Heuristic Commerce | Visually A/B Testing & CRO |
|---|---|---|
| App Store rating | Not published | 4.8 ★ |
| App Store reviews | Not published | 148 |
| New reviews, 28 days | Not enough data | 1 |
| Reviewers a year or more in | Not enough data | 22% |
Pricing
| Measure | Heuristic Commerce | Visually A/B Testing & CRO |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $47/month | $15/month(ahead) |
| Longest free trial | 30 days | 14 days |
| Plans listed | 2 | 4 |
Listing
| Measure | Heuristic Commerce | Visually A/B Testing & CRO |
|---|---|---|
| Shopify category rank | Not enough data | #121 |
| Shopify App Charts | #14 in Site optimization - Other | #20 in Upsell and cross-sell |
| Built for Shopify | No | No |
| Launched | Sep 20, 2023 | Jun 15, 2022 |
| Languages | 1 | 1 |
| Developer | PXMIZE AG | Visually.io |
FAQ
Heuristic Commerce and Visually A/B Testing & CRO: common questions
- Which is more popular, Heuristic Commerce or Visually A/B Testing & CRO?
- Visually A/B Testing & CRO is detected on 107× as many Shopify stores as Heuristic Commerce: 2,025 vs 19 as of Nov 10, 2026.
- Is Heuristic Commerce or Visually A/B Testing & CRO cheaper?
- Only Visually A/B Testing & CRO lists a free plan. Paid plans start at $47/month for Heuristic Commerce and $15/month for Visually A/B Testing & CRO. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Visually A/B Testing & CRO lists 26 the others don’t mention, such as A/B testing, AI recommendations, Announcement bar, Cart drawer. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 10, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 10, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.