Search by Depict vs Vanilla AI Search
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026 for Search by Depict, Oct 13, 2026 for Vanilla AI Search.
The short answer
- Paid plans start at $500/month for Search by Depict and $9.99/month for Vanilla AI Search.
- Search by Depict lists 11 features Vanilla AI Search’s listing doesn’t mention, including AI insights, Behavior insights, Custom CSS.
Head to head
- United Kingdom
- Denmark
- United States
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Basic
- · Email/In-App chat support
- · Up to 10,000 search queries per month
- · Weekly catalog enrichment
Essentials
- · Daily catalog enrichment
- · Prio support, onboarding call
- · Up to 30,000 search queries per month
Pro
- · Highest prio support, Dedicated Manager
- · Real-time catalog enrichment
- · Up to 100,000 search queries per month
Starter
- · 1,000 AI deep reranks per month
- · 10,000 AI searches per month
- · All search and merchandising features
- · Up to 1,000 products
Growth
- · 5,000 AI deep reranks per month
- · 50,000 AI searches per month
- · All search and merchandising features
- · Up to 10,000 products
Pro
- · 25,000 AI deep reranks per month
- · 250,000 AI searches per month
- · All search and merchandising features
- · Up to 50,000 products
Scale
- · 1,000,000 AI searches per month
- · 100,000 AI deep reranks per month
- · All search and merchandising features
- · Up to 250,000 products
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureAchieve pinpoint accuracy by blending AI search, keywords, and manual merchandising rules. Depict understands complex free-text queries, such as "clothes to wear to a job interview under $200". Searches across all store content, including pages. Automatically handles typos, synonyms, and translations with ease. Automatically AI enriches data such as color, fit, style, & occasions for more accurate results.
Shoppers don't search in your catalogue's words — Vanilla AI Search matches what they mean. Hybrid keyword + AI semantic ranking finds matching products even for vague queries, fixes typos without breaking product-name searches, and completes queries as shoppers type. Pin, hide, promote, redirect and curate results with merchandising rules that publish in seconds. Search analytics show demand, dead ends and clicks.
- Conversational Search: Shop like you're chatting with an expert in store seller
- Data enrichment: Extract searchable tags, keywords, and attributes automatically
- Searchandising: Decide what prompt suggestions & products to push or hide
- AI semantic search: results match shopper intent, not just keywords
- Instant search with typo tolerance, completions and trending searches
- Merchandising rules: pin, hide, promote, redirect, banners and curations
- Search analytics: top searches, zero-result queries, clicks and quota usage
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Search by Depict |  Vanilla AI Search |
|---|---|---|
| Detected stores | 25 | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Apparel & Accessories, Baby & Toddler, Home & Garden | Not published |
| Top store countries | United Kingdom, Denmark, United States | Not published |
Reviews
| Measure | Search by Depict | Vanilla AI Search |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 5 | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Search by Depict | Vanilla AI Search |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $500/month | $9.99/month(ahead) |
| Longest free trial | 3 days | 14 days |
| Plans listed | 3 | 4 |
Listing
| Measure | Search by Depict | Vanilla AI Search |
|---|---|---|
| Shopify category rank | Not enough data | #267 |
| Shopify App Charts | #5 on Rookies in Search and filters | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Jun 23, 2025 | Sep 2, 2026 |
| Languages | 1 | 1 |
| Developer | Depict | Vanilla Telecoms Ltd |
FAQ
Search by Depict and Vanilla AI Search: common questions
- Is Search by Depict or Vanilla AI Search cheaper?
- Paid plans start at $500/month for Search by Depict and $9.99/month for Vanilla AI Search. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Search by Depict lists 11 the others don’t mention, such as AI insights, Behavior insights, Custom CSS, Custom dashboards. Vanilla AI Search lists 5 the others don’t mention, such as Filter display, Instant search, Real-time analytics, Search queries. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026 for Search by Depict, Oct 13, 2026 for Vanilla AI Search; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026 for Search by Depict, Oct 13, 2026 for Vanilla AI Search. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.