GS Demographics vs Repeat Customer Insights
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for GS Demographics, Oct 14, 2026 for Repeat Customer Insights.
The short answer
- On the Shopify App Store: GS Demographics 4.6 from 2 reviews and Repeat Customer Insights 5.0 from 14 reviews.
- Paid plans start at $49/month for GS Demographics and $59/month for Repeat Customer Insights.
- Repeat Customer Insights lists 18 features GS Demographics’s listing doesn’t mention, including Activity tracking, Analytics dashboard, Benchmarking.
Head to head
Customer data to power your planning & email targeting
Better repeat customer retention via RFM, cohorts and segments
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
10K Customers
- · + more
- · All Demographic Tags
- · All Interest / Affinity Tags
- · Customer Demographic Dashboard
- · Klaviyo Integration
- · No contracts or lock in
15K Customers
- · + more
- · All Demographic Tags
- · All Interest / Affinity Tags
- · Customer Demographic Dashboard
- · Klaviyo Integration
- · No contracts or lock in
20K Customers
- · + more
- · All Demographic Tags
- · All Interest / Affinity Tags
- · Customer Demographic Dashboard
- · Klaviyo Integration
- · No contracts or lock in
25K Customers
- · + more
- · All Demographic Tags
- · All Interest / Affinity Tags
- · Customer Demographic Dashboard
- · Klaviyo Integration
- · No contracts or lock in
Entrepreneur
- · Automatic Customer Segmenting
- · Customer Cohorts (12 mo)
- · Focus Dashboards
- · Order Sequencing (2 years)
- · Product Analysis
- · RFM Analysis and Segmenting
Growth
- · Adds:
- · Customer Cohorts (full history)
- · Order Sequencing (all, 5 years)
- · Product Reorder Analysis
- · Segment by 11 popular sales channels
- · Tag customers
Peak
- · API access
- · Adds:
- · Order Sequencing Analysis (all historic)
- · Premium support
- · Segment by 50 popular sales channels
- · Store Analysis (all historic drilldowns)
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureUse demographics and psychographics to take your marketing to the next level. Create more predictive segments. Accurately identify which offers are most likely to convert. Run demographically targeted marketing campaigns across Klaviyo, Attentive, Shopify Email and all your outreach platforms. Increase repeat buyers, reduce churn and increase engagement.
For shops selling CPG and other consumable goods: have your customer behavior analyzed to calculate dozens of metrics and give you actionable advice around finding and keeping loyal customers. Automatically builds customer segments so your marketing hits the right customers, at the right time. Sends that back to Shopify via tagging or Klaviyo for an integrated view of your customer base.
- We tag your customer profiles with their demographic & psychographic information
- Dozens of demographic tags for age, gender, income, politics, education & more
- Dozens of psychographic tags for interests in fashion, media, hobbies & more
- Unlock demographic targeting in Klaviyo, Shopify Email, Attentive & others
- Advice tailored to your metrics and performance highlighting your opportunities
- Dashboards for loyal customers, getting repeat customers, downturns
- Customer Segmenting with RFM, grading, cohorts, and visual customer grids
- Learn how products influence customer lifetime behavior and AOV, LTV, and RPR
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  GS Demographics |  Repeat Customer Insights |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | GS Demographics | Repeat Customer Insights |
|---|---|---|
| App Store rating | 4.6 ★ | 5.0 ★(ahead) |
| App Store reviews | 2 | 14(ahead) |
| New reviews, 28 days | 0 | 0 |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | GS Demographics | Repeat Customer Insights |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $49/month(ahead) | $59/month |
| Longest free trial | 7 days | 14 days |
| Plans listed | 4 | 3 |
Listing
| Measure | GS Demographics | Repeat Customer Insights |
|---|---|---|
| Shopify category rank | #571 | #568(ahead) |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Dec 22, 2021 | May 30, 2016 |
| Languages | 1 | 1 |
| Developer | GoodSegments | Little Stream Software |
FAQ
GS Demographics and Repeat Customer Insights: common questions
- Is GS Demographics or Repeat Customer Insights cheaper?
- Paid plans start at $49/month for GS Demographics and $59/month for Repeat Customer Insights. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, GS Demographics or Repeat Customer Insights?
- On the Shopify App Store: GS Demographics 4.6 from 2 reviews and Repeat Customer Insights 5.0 from 14 reviews.
- What features does each app list that the other doesn’t?
- Repeat Customer Insights lists 18 the others don’t mention, such as Activity tracking, Analytics dashboard, Benchmarking, Cohort analysis. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for GS Demographics, Oct 14, 2026 for Repeat Customer Insights; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for GS Demographics, Oct 14, 2026 for Repeat Customer Insights. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.