Freshmarketer: Email & SMS vs SuperMarketing

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 14, 2026 for Freshmarketer, Feb 19, 2026 for SuperMarketing.

The short answer

  • Only Freshmarketer lists a free plan.
  • Freshmarketer lists 20 features SuperMarketing’s listing doesn’t mention, including Analytics, Automations, Custom code.

Head to head

App Store reviews

Freshmarketer: 19
SuperMarketing: —
Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch

Email, SMS, WhatsApp, Live chat, and Bot

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Categories
  • Email marketing
  • Abandoned cart
  • Email marketing
Languages
  • English
  • English
Launched
Mar 29, 2022
Mar 12, 2025
Built for Shopify
Not badged
Not badged
Reviews per month
1 last full month
—
Detected stores
0active installs
0active installs
Most common store size
—
—
Top countries
—
—

Momentum

New reviews each month

Review pace is the clearest public read on how fast an app is winning new merchants.

035JulNovJanMarMayJulJunFreshmarketer: Email & SMS: 2 reviews in July 2022Freshmarketer: Email & SMS: 1 reviews in October 2022Freshmarketer: Email & SMS: 3 reviews in November 2022Freshmarketer: Email & SMS: 2 reviews in December 2022Freshmarketer: Email & SMS: 1 reviews in January 2023Freshmarketer: Email & SMS: 1 reviews in February 2023Freshmarketer: Email & SMS: 3 reviews in March 2023Freshmarketer: Email & SMS: 1 reviews in April 2023Freshmarketer: Email & SMS: 1 reviews in May 2023Freshmarketer: Email & SMS: 2 reviews in June 2023Freshmarketer: Email & SMS: 2 reviews in July 2023Freshmarketer: Email & SMS: 1 reviews in June 2024
FreshmarketerSuperMarketingCompleted months only
Free options
Free planFree trial
Free planFree trial
Monthly range
From $0 to $18/month
—
Plans
Free foreverFree
  • · Contact & List management
  • · Email campaigns
  • · Forms and website tracking
  • · Live chat
Enterprise$18/month
21-day free trial
  • · AI-powered multichannel engagement
  • · Automated journeys
  • · Event-based segments
  • · Shopify playbooks
Enterprise$180/year
21-day free trial
  • · AI-powered multichannel engagement
  • · Automated journeys
  • · Event-based segments
  • · Shopify playbooks
Free
Coverage
41 of 45 features91%
25 of 45 features56%
Unique strengths
  • Analytics
  • Automations
  • Custom code
  • Editor tool
  • +16 more
  • Exit intent
  • Pop-ups
  • Push notifications
  • Rewards
Email marketing
91%41/45
56%25/45
Campaign types
86%24/28
86%24/28
Managing campaigns
100%17/17
6%1/17
20214onlybothonly
FreshmarketerSuperMarketing45 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature
Works with also listed by another
—
—
How it sells itself

With Freshmarketer, you can engage with buyers wherever they are and provide consistent cross-channel experiences. Convert abandoned carts into sales with messages and offers via email, WhatsApp, SMS, and chat. Personalize your campaigns based on buyers’ interests and behavior to increase conversion rates. You can also resolve issues faster and support your customers with rich context in just one app.

SuperMarketing is an autonomous marketing platform that leverages AI agents to create and manage personalized campaigns across multiple channels, including email, SMS, WhatsApp, and social media. It enables real-time, AI-driven customer journeys, moving beyond traditional templated automation to optimize engagement based on individual customer behaviours.

Key points
  • Engage with buyers across email, WhatsApp, SMS, chat, and social media
  • Sync all historical data from Shopify to contextually engage with customers
  • Choose from pre-built e-commerce templates for multichannel marketing campaigns
  • Automate social media posts on Instagram and Facebook to drive engagement
  • AI Omni-Channel Engagement: Connect with customers across email, SMS, WhatsApp
  • AI-Powered Campaigns: Automate the creation and execution of personalized market
  • Customer Segmentation: Utilize AI to segment customers for targeted interactions
Screenshots
Mobile messages
Agent inbox for supportEcommerce PlaybooksEmail templates
Set Tone of your brand and train your Marketing Agents
Simple OnboardingGenerate Marketing Automations personalised to your audienceMain Workspace

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureFreshmarketerSuperMarketing
Detected storesNot publishedNot published
Net store change, 28 days0estimated0estimated
Stores added, 28 daysNot enough dataNot enough data
Big-brand shareNot enough dataNot enough data
Top store categoriesNot publishedNot published
Top store countriesNot publishedNot published

Reviews

MeasureFreshmarketerSuperMarketing
App Store rating4.7 ★Not published
App Store reviews19Not published
New reviews, 28 days0Not enough data
Reviewers a year or more inNot enough dataNot enough data

Pricing

MeasureFreshmarketerSuperMarketing
Free planYesNot listed
Lowest paid monthly plan$18/monthNo monthly plan listed
Longest free trial21 daysNot listed
Plans listed3Not published

Listing

MeasureFreshmarketerSuperMarketing
Shopify category rank#170in Email marketingNot enough data
Shopify App ChartsNot on this week’s chartsNot on this week’s charts
Built for ShopifyNoNo
LaunchedMar 29, 2022Mar 12, 2025
Languages1English1English
DeveloperFreshworksSuperAGI

FAQ

Freshmarketer and SuperMarketing: common questions

Is Freshmarketer or SuperMarketing cheaper?
Only Freshmarketer lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
What features does each app list that the other doesn’t?
Freshmarketer lists 20 the others don’t mention, such as Analytics, Automations, Custom code, Editor tool. SuperMarketing lists 4 the others don’t mention, such as Exit intent, Pop-ups, Push notifications, Rewards. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 14, 2026 for Freshmarketer, Feb 19, 2026 for SuperMarketing; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 14, 2026 for Freshmarketer, Feb 19, 2026 for SuperMarketing. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.