Freshmarketer: Email & SMS vs Shopify Messaging
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 14, 2026 for Freshmarketer, Nov 9, 2026 for Shopify Messaging.
The short answer
- On the Shopify App Store: Freshmarketer 4.7 from 19 reviews and Shopify Messaging 4.8 from 4,816 reviews.
- Only Freshmarketer lists a free plan.
- Freshmarketer lists 11 features Shopify Messaging’s listing doesn’t mention, including Back-in-stock emails, Cross-sell emails, Email capture list.
Head to head
Email, SMS, WhatsApp, Live chat, and Bot
Email marketing made for commerce
- United States
- Japan
- Hong Kong
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free forever
- · Contact & List management
- · Email campaigns
- · Forms and website tracking
- · Live chat
Enterprise
- · AI-powered multichannel engagement
- · Automated journeys
- · Event-based segments
- · Shopify playbooks
Enterprise
- · AI-powered multichannel engagement
- · Automated journeys
- · Event-based segments
- · Shopify playbooks
Free
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureWith Freshmarketer, you can engage with buyers wherever they are and provide consistent cross-channel experiences. Convert abandoned carts into sales with messages and offers via email, WhatsApp, SMS, and chat. Personalize your campaigns based on buyers’ interests and behavior to increase conversion rates. You can also resolve issues faster and support your customers with rich context in just one app.
Create customized email, SMS, and WhatsApp campaigns all in one place. Use Sidekick to personalize emails to match your brand, or choose from ready-made email, SMS, and WhatsApp templates. Track performance to see which channels customers prefer, and segment your list to reach just the right audiences. Create, send, and track all within Shopify, with flexible pricing that scales with your business needs.
- Engage with buyers across email, WhatsApp, SMS, chat, and social media
- Sync all historical data from Shopify to contextually engage with customers
- Choose from pre-built e-commerce templates for multichannel marketing campaigns
- Automate social media posts on Instagram and Facebook to drive engagement
- Send branded emails to segments of customers directly from Shopify.
- Send personalized emails and SMS to segments of customers directly from Shopify.
- Use email templates for products, sales, restock, holidays, events, and more.
- Use templates for timely updates, exclusive offers, product tips, and more.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Freshmarketer |  Shopify Messaging |
|---|---|---|
| Detected stores | Not published | 109 |
| Net store change, 28 days | 0 | +3 |
| Stores added, 28 days | Not enough data | 7 |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | Not published | United States, Japan, Hong Kong |
Reviews
| Measure | Freshmarketer | Shopify Messaging |
|---|---|---|
| App Store rating | 4.7 ★ | 4.8 ★(ahead) |
| App Store reviews | 19 | 4,816(ahead) |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | Not enough data | 43% |
Pricing
| Measure | Freshmarketer | Shopify Messaging |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $18/month | No monthly plan listed |
| Longest free trial | 21 days | Not listed |
| Plans listed | 3 | 1 |
Listing
| Measure | Freshmarketer | Shopify Messaging |
|---|---|---|
| Shopify category rank | #170 | #12(ahead) |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Mar 29, 2022 | Apr 14, 2020 |
| Languages | 1 | 20 |
| Developer | Freshworks | Shopify |
FAQ
Freshmarketer and Shopify Messaging: common questions
- Is Freshmarketer or Shopify Messaging cheaper?
- Only Freshmarketer lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Freshmarketer or Shopify Messaging?
- On the Shopify App Store: Freshmarketer 4.7 from 19 reviews and Shopify Messaging 4.8 from 4,816 reviews.
- What features does each app list that the other doesn’t?
- Freshmarketer lists 11 the others don’t mention, such as Back-in-stock emails, Cross-sell emails, Email capture list, Forms. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 14, 2026 for Freshmarketer, Nov 9, 2026 for Shopify Messaging; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 14, 2026 for Freshmarketer, Nov 9, 2026 for Shopify Messaging. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.