Flow Analytics by Databrief vs ThoughtMetric Analytics
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 14, 2026 for Flow Analytics by Databrief, Nov 9, 2026 for ThoughtMetric Analytics.
The short answer
- Only Flow Analytics by Databrief lists a free plan. Paid plans start at $79.73/month for Flow Analytics by Databrief and $99/month for ThoughtMetric Analytics.
- Flow Analytics by Databrief lists 11 features ThoughtMetric Analytics’s listing doesn’t mention, including Abandoned cart, AI insights, Checkout analytics.
Head to head
Marketing attribution and performance tracking
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · 10,000 events per month
- · 30-day data retention
Starter
- · 1,000,000 events per month
- · 90-day data retention
Growth
- · 180-day data retention
- · 5,000,000 events per month
Scale
- · 10,000,000 events per month
- · 365-day data retention
p50k
- · Covers up to 50k pageviews per month.
p100k
- · Covers up to 100k pageviews per month.
p200k
- · Covers up to 200k pageviews per month.
p300k
- · Covers up to 300k pageviews per month.
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureFlow connects your store to Databrief's analytics platform in one click - no theme edits and no custom pixel code. It tracks the full journey (product views, carts, checkouts and purchases) with first- and last-touch attribution, UTM parameters and ad click IDs. Returning from a payment gateway won't overwrite the real traffic source, so every order is credited to the campaign that earned it.
ThoughtMetric integrates with all of your marketing platforms so you can easily identify which marketing channels are working and which ones aren't. Don't settle for a world where all of your marketing data is siloed and every channel takes credit for the same conversion. With ThoughtMetric, you can see your true marketing ROI across all your digital channels.
- One-click setup - the tracking pixel installs itself, no theme edits or code
- First- and last-touch attribution with UTMs and ad click IDs on every order
- Payment gateway redirects never steal attribution from the real campaign
- Track the performance of all your marketing channels
- See where your customers are REALLY coming from
- Optimize ad spend and increase ROI
- Run post purchase "how did you hear about us" surveys.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Flow Analytics by Databrief |  ThoughtMetric Analytics |
|---|---|---|
| Detected stores | Not published | 341 |
| Net store change, 28 days | 0 | +2 |
| Stores added, 28 days | Not enough data | 2 |
| Big-brand share | Not enough data | 27% |
| Top store categories | Not published | Health & Beauty, Apparel & Accessories, Sporting Goods |
| Top store countries | Not published | United States, United Kingdom, Australia |
Reviews
| Measure | Flow Analytics by Databrief | ThoughtMetric Analytics |
|---|---|---|
| App Store rating | Not published | 4.0 ★ |
| App Store reviews | Not published | 15 |
| New reviews, 28 days | Not enough data | 1 |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Flow Analytics by Databrief | ThoughtMetric Analytics |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $79.73/month(ahead) | $99/month |
| Longest free trial | Not listed | 14 days |
| Plans listed | 4 | 4 |
Listing
| Measure | Flow Analytics by Databrief | ThoughtMetric Analytics |
|---|---|---|
| Shopify category rank | #799 | #166(ahead) |
| Shopify App Charts | Not on this week’s charts | #19 on Big-brand picks in Analytics |
| Built for Shopify | No | No |
| Launched | Aug 3, 2026 | Nov 11, 2019 |
| Languages | 2 | 1 |
| Developer | Data Brief | ThoughtMetric Inc. |
FAQ
Flow Analytics by Databrief and ThoughtMetric Analytics: common questions
- Is Flow Analytics by Databrief or ThoughtMetric Analytics cheaper?
- Only Flow Analytics by Databrief lists a free plan. Paid plans start at $79.73/month for Flow Analytics by Databrief and $99/month for ThoughtMetric Analytics. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Flow Analytics by Databrief lists 11 the others don’t mention, such as Abandoned cart, AI insights, Checkout analytics, Cohort analysis. ThoughtMetric Analytics lists 6 the others don’t mention, such as Activity tracking, Custom dashboards, Custom reports, GDPR compliance. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 14, 2026 for Flow Analytics by Databrief, Nov 9, 2026 for ThoughtMetric Analytics; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 14, 2026 for Flow Analytics by Databrief, Nov 9, 2026 for ThoughtMetric Analytics. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.